The Power of Truthtelling Content in Fintech Marketing | Charlie Gilbert, Head of Brand & Communications at Volt.io
Araminta and Charlie Gilbert, Head of Brand and Communications at Volt.io discuss the significance of truthful marketing in the fintech sector. Charlie shares his journey from journalism to fintech marketing and discusses how his background influences his approach to content creation. He emphasizes the importance of honesty in marketing, particularly in B2B contexts, and shares his content strategies for a diverse audience.
The conversation covers managing organic growth, the role of PR in lead generation, the impact of AI on content strategies, and a lot more.
Useful links:
Find Charlie Gilbert on LinkedIn: https://www.linkedin.com/in/charlie-gilbert/
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast
Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack
Our website: https://www.fintechmarketinghub.com/
Our podcast: https://www.fintechmarketinghub.com/podcast
This episode was produced by Orama - a video and podcast studio for Fintech Brands: https://orama.tv/
Key topics include:
Timestamps:
00:00 Introduction and Background
02:00 Transition from Journalism to fintech
04:25 Challenges and Successes in fintech Marketing
06:51 Content Strategy at Volt
12:04 Effective Content Types and Their Impact
18:19 The Role of Influencers and Organic Media
23:37 The Power of Social Validation
26:58 Engaging Merchants and Consumers
28:53 The Role of PR in Content Strategy
31:19 Tracking and Reporting Content Success
36:34 Optimizing for AI and LLMs
42:38 Proudest Content Creations
44:44 Closing Thoughts and Reflections
About Araminta Robertson:
Araminta is the Co-Director of the fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person fintech Marketing Slack group, is the host of the Market Like a fintech podcast and co-runs the fintech Marketing Hub's events and conferences.
About Market Like a Fintech and the Fintech Marketing Hub:
Market Like a Fintech is a podcast hosted by the fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.
Araminta Robertson and Alvin Gunputh, Content and Social Media Lead at Thredd, discuss the value of social media for B2B FinTech companies, emphasizing platforms like LinkedIn and TikTok. Alvin shares insights on effective content strategies, engagement benefits, the importance of testing various formats, and the potential of AI and emerging platforms like Reddit.
Useful links:
Find Alvin Gunputh on LinkedIn: https://www.linkedin.com/in/alvingunputh/
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast
Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack
Our website: https://www.fintechmarketinghub.com/
Our podcast: https://www.fintechmarketinghub.com/podcast
This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/
Key topics include:
Timestamps:
00:00 Introduction
01:49 Humorous Social Media Campaigns
03:52 Balancing Content Creation and Communication
04:59 Effective Social Media Formats
08:59 LinkedIn Advocacy Tool
13:23 Content on LinkedIn
15:32 Measuring Social Media Impact
19:58 Personal vs. Company Posts
24:39 The Role of Data in Social Media Strategy
25:14 Successful B2B Brands on TikTok
29:18 The Value of Reddit for Marketers
32:31 Experiments in FinTech Social Media
36:13 The Future of Social Media and AI
40:47 Closing Thoughts and Final Advice
About Araminta Robertson:
Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.
About Market Like a Fintech and the Fintech Marketing Hub:
Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.
Araminta Robertson and Nicole Heringer, VP of Brand and Communications at Enfuce discuss the human element in complex B2B marketing cycles. Nicole shares insights into Enfuce's strategies for making content engaging, including snackable videos, podcasts, and intimate dinner events. She also talks about Enfuce's unique initiatives for customer and partner engagement. Nicole emphasizes the importance of balancing automation with in-person interactions and provides an overview of their content strategy integration with sales and product teams to ensure alignment and effectiveness.
Useful links:
Find Nicole Heringer on LinkedIn: https://www.linkedin.com/in/nicoleheringer/
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast
Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack
Our website: https://www.fintechmarketinghub.com/
Our podcast: https://www.fintechmarketinghub.com/podcast
This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/
Key topics discussed:
Timestamps:
00:00 Introduction
02:06 Day-to-Day at Enfuce
03:07 Role of Content in Marketing Strategy
05:09 Types of Content and Their Uses
07:04 The Power of Video Content
13:45 Content Strategy and Planning
22:20 The Birth of a Podcast Idea
24:25 The Podcast Evolution and Success
27:06 Managing with a Lean Team
30:10 Webinars and Reports
35:06 Customer and Prospect Engagement
40:19 The Power of Brand Experience
42:39 Final Thoughts
About Araminta Robertson:
Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.
About Market Like a Fintech and the Fintech Marketing Hub:
Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.
Araminta and Nikolay Sabev, FinTech growth strategist and ex-CMO of Paynetics, discuss the importance of in-person events in today’s tech-driven world.. Nikolay shares strategies for selecting the right events, whether large or small, and the value of both brand-building at big conferences and relationship-building at smaller, niche gatherings. Nikolay emphasizes the importance of preparation, understanding the event's audience, and leveraging personal connections. The episode also covers the practicalities of booth presentations, the significance of deploying engaging representatives, the role of personal branding and speaking engagements as part of a comprehensive event marketing strategy. Practical examples and anecdotes from recent events illustrate the balance between creativity and strategic planning necessary for successful event participation.
Useful links:
Find Nikolay Sabev on LinkedIn: https://www.linkedin.com/in/nikolaysabev/
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast
Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack
Our website: https://www.fintechmarketinghub.com/
Our podcast: https://www.fintechmarketinghub.com/podcast
This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/
Key topics discussed:
Timestamps:
00:00 Introduction : The Importance of In-Person Events in B2B FinTech
01:02 Guest Introduction: Nikolay Sabev
01:38 Choosing the Right Events for Your FinTech
06:06 The Value of Satellite Events
11:48 Personalized Follow-Ups and Networking
15:39 Maximizing Event Participation
18:12 Collaborating with Influencers for Side Events
20:04 Engaging Booth Representatives
20:37 Personal Branding and Brand Ambassadors
22:06 Creative Booth Ideas
24:11 Gimmicky but Effective Marketing Tactics
24:38 Challenges in Event Marketing
26:58 Speaking Opportunities at Events
32:33 Balancing Event Attendance and Budget
36:36 Learning from Event Mistakes
40:21 Conclusion and Final Thoughts
About Araminta Robertson:
Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.
About Market Like a Fintech and the Fintech Marketing Hub:
Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.
Araminta interviews Scott Henderson, Senior Digital Marketing Manager at Galileo, and Rosa McGoldrick, Head of Public Relations and Marketing Content at Galileo. They discuss the unique challenges of B2B FinTech marketing, emphasising account-based marketing and personalised content strategies. The conversation covers creating high-impact content, tracking its success, and the critical role content plays throughout the lengthy sales cycles in the FinTech industry. They also delve into using AI and LLMs for content localisation, optimising SEO, leveraging proprietary data for reports, and the importance of having human oversight in content generation. Additional points include the significance of collaboration with sales teams, integrating third-party credibility into marketing strategies, and the nuances of marketing in Latin American markets.
Useful links:
Galileo: https://www.galileo-ft.com/
Scott on Linkedin: https://www.linkedin.com/in/scottthenderson/
Rosa on Linkedin: https://www.linkedin.com/in/rosa-alfonso-mcgoldrick/
Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast
Join the Slack group for free: https://www.fintechmarketinghub.com/slack
Our website: https://www.fintechmarketinghub.com/
Our podcast: https://www.fintechmarketinghub.com/podcast-market-like-fintech
This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/
Key topics discussed:
About Araminta Robertson:
Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.
About Market Like a Fintech and the Fintech Marketing Hub:
Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.
TIMESTAMPS
00:00 Introducing: Scott Henderson and Rosa McGoldrick
02:02 The Role of Content in B2B FinTech Marketing
03:50 Content Strategy and Its Importance
06:18 Tracking and Measuring Content Success
08:52 Optimizing Content for Sales and SEO
14:30 Leveraging AI and LLMs in Content Strategy
18:29 Sales Team Integration and Content Utilization
24:07 Target Audience and Content Types
26:58 Leveraging LLMs for Content Creation
28:04 Cost-Effective Survey Strategies
38:05 Optimizing Content for SEO
41:31 Utilizing AI Tools for Brand Analysis
45:14 Proud Content Achievements
47:16 Conclusion and Final Thoughts
The episode starts with a discussion on Joana Rocha’s unique experiences living in China and how they shaped her adaptability and perspective in marketing. It transitions into the challenges of marketing attribution and how changing from lead generation to account-based models can create more effective marketing strategies. The conversation delves into the fusion of marketing and sales teams for better alignment and effectiveness, particularly by having BDRs under the marketing umbrella. Joana also shares practical insights on content creation, leveraging various channels, and using specific tools like HockeyStack for tracking marketing efforts. The session concludes with Joana’s initiative, Tech Talk, aimed at helping individuals build fulfilling careers in tech roles.
Useful links:
Find Joana Rocha on LinkedIn: https://www.linkedin.com/in/joana-rochaa/
Runa’s website: https://runa.io/
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast
Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack
Our website: https://www.fintechmarketinghub.com/
Our podcast: https://www.fintechmarketinghub.com/podcast
This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/
Key topics discussed:
Cultural adaptation
Empathy in marketing
Measuring results in B2B marketing
The Importance of Personal Branding
The Hidden job market
Timestamps:
00:00 Introduction
02:46 Joana's Experience in China
04:13 Cultural Adaptation and Marketing Insights
05:57 The Role of Empathy in Marketing
07:52 Introduction to Attribution Challenges
12:07 Account-Based Marketing (ABM) Strategies
19:58 Tools and Techniques for Tracking Marketing Impact
24:30 The Decline of ROAS Accuracy
24:45 The Shift to Multi-Channel Marketing
25:34 Challenges in Measuring B2B Marketing Impact
27:22 Maximizing Limited Marketing Budgets
31:30 The Role of BDRs in Marketing
34:27 Creating Effective Marketing Content
35:55 Introduction to Tech Talk
37:11 Navigating the Tech Job Market
38:49 Challenges in Marketing Job Applications
41:14 The Importance of Personal Branding
42:54 The Hidden Job Market
44:11 Conclusion and Upcoming Events
About Araminta Robertson:
Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.
About Market Like a Fintech and the Fintech Marketing Hub:
Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.
In this episode, Araminta interviews Dawn Crew, CMO at Trulioo, about marketing and content creation in the compliance and regulatory sector. They explore Trulioo's content strategy, emphasising the need for specificity and accuracy. Dawn highlights the organisational collaboration required for effective content creation, the recent rebranding of Trulioo, and the role of various channels. The discussion also touches on the usage of AI in content creation and the unique challenges and opportunities in marketing to enterprise clients within FinTech. The episode concludes with insights on Trulioo’s most impactful content pieces, notably their trends report and thought leadership initiatives.
Useful links:
Find Dawn Crew on LinkedIn: https://www.linkedin.com/in/dawncrew/
Trulioo website: https://www.trulioo.com/
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast
Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack
Our website: https://www.fintechmarketinghub.com/
Our podcast: https://www.fintechmarketinghub.com/podcast
This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/
Key topics discussed:
Timestamps:
00:00 Intro
01:19 Guest Introduction: Dawn Crew
02:57 Dawn's Role as CMO
03:56 Importance of Content in Marketing Strategy
05:29 Types of Content and Their Impact
08:33 Content Strategy and Team Collaboration
10:00 Measuring Thought Leadership
11:10 Content Distribution Channels
13:40 Targeting Enterprise Clients
17:22 Creating High-Quality Content
21:15 Rebranding and Its Impact
28:41 Leveraging AI in Content Creation
33:00 Final Thoughts and Wrapping Up
About Araminta Robertson:
Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.
About Market Like a Fintech and the Fintech Marketing Hub:
Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.
In this episode, Araminta interviews Jeremiah Glodoveza, SVP Head of Marketing at Nium, on enhancing B2B marketing by leveraging techniques from the entertainment industry. They discuss focusing on core pain points and storytelling to engage audiences. Glodoveza shares insights from his experience in both tech and entertainment, including Zelle's true crime podcast on financial fraud. The episode also covers Nium's successful LinkedIn growth, brand differentiation strategies, and how technological advancements shape modern marketing roles.
Useful links:
Find Jeremiah Glodoveza on LinkedIn: https://www.linkedin.com/in/jglodoveza/
Nium’s website: https://www.nium.com/
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast
Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack
Our website: https://www.fintechmarketinghub.com/
Our podcast: https://www.fintechmarketinghub.com/podcast
This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/
Key topics discussed:
Timestamps:
00:00 Guest Introduction: Jeremiah Glodoveza
01:13 Jeremiah's Background in Entertainment and Tech
02:42 Podcast and Storytelling in FinTech
05:46 Real-Life Examples of Effective Storytelling
08:35 Creating Emotional Connections in Marketing
13:55 Nium's LinkedIn Success Story
18:05 Standing Out in the FinTech Industry
21:07 Engaging the FinTech Community
24:15 The Shift in Marketing Responsibilities
29:11 Empathy and Cross-Functional Collaboration
31:18 Harnessing Technology for Marketing
37:06 The Four P Update: A New Habit
40:27 Conclusion and Final Thoughts
About Araminta Robertson:
Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.
About Market Like a Fintech and the Fintech Marketing Hub:
Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.
The new episode of Market Like a Fintech explores content marketing for regulatory technology (RegTech). It discusses why compliance professionals are avid content consumers and how creating high-quality content can help RegTech companies like Comply Advantage stand out. Featured in the episode is Will Thompson, marketing director at Comply Advantage, who details their content strategy, successful campaigns, and the role of SEO. The conversation offers insights into leveraging webinars, sales collaboration, AI tools, and effective content creation methods, highlighting the significant impact on revenue and customer engagement.
Useful links:
Find Will Thompson on LinkedIn: https://www.linkedin.com/in/will-thompson-290389106/
ComplyAdvantage’s website: https://complyadvantage.com/
Adyen's content case study: https://www.mintcopywritingstudios.com/blog/complyadvantage-content-case-study
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast
Join the Slack group for free: https://www.fintechmarketinghub.com/slack
Our website: https://www.fintechmarketinghub.com/
Our podcast: https://www.fintechmarketinghub.com/podcast-market-like-fintech
This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/
Key topics discussed:
Timestamps:
(00:00 Introduction and Background
(03:59) Role of Content in Marketing Strategy
(06:13) Campaigns and Content Strategy
(09:19) SEO and Content Challenges
(12:22) Sales Collaboration and Content Impact
(20:09) Webinars and Sales Enablement
(24:09) Diving into SEO Strategies
(25:48) Bottom of Funnel SEO Tactics
(29:04) Impact of AI
(34:38) Effective Newsletter Strategies
(38:27) Webinar Success and Optimization
(42:27) Proudest Content Achievements
About Araminta Robertson:
Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.
About Market Like a Fintech and the Fintech Marketing Hub:
Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.
After a 3 year hiatus, the Market Like a Fintech podcast is back!
In this episode of the Market Like a Fintech Podcast, Araminta explores the dynamic world of FinTech marketing after a three-year hiatus. The episode kicks off with an interview with Katerina Nordin, Senior Vice President of Marketing & Revenue at Adyen, as she shares insights on marketing complexities and strategies for enterprise customers versus SMBs.
The conversation delves into Adyen's unique ABM (Account-Based Marketing) approach, how they manage digital funnels, and the innovative ways they've optimized marketing campaigns with limited resources. Highlights include the challenges and opportunities of marketing in an ever-evolving tech landscape and the power of consistent marketing strategies.
Useful links:
For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast
This episode was produced by Orama - a video and podcast studio for B2B Brands
Key topics discussed:
Timestamps:
00:00 Started in translations, transitioned to marketing strategist.
07:34 Enterprise marketing: Limited audience, different tactics needed.
09:08 Focus on long-term strategy, not short-term metrics.
14:55 Global sales strategy prioritizes customer-focused collaboration.
18:26 Embrace ambiguity; ingenuity distinguishes exceptional marketers.
21:04 Long-term strategies and audience targeting ensure success.
27:28 Payment solutions must meet specific functionality.
29:46 ABM focuses on targeted messaging and audience segmentation.
34:00 Digital transactions in B2B model need customization.
36:23 Relevance and testing drive successful marketing engagement.
About Araminta Robertson:
Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.
About Market Like a Fintech and the Fintech Marketing Hub:
Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.