Araminta and Nikolay Sabev, FinTech growth strategist and ex-CMO of Paynetics, discuss the importance of in-person events in today’s tech-driven world.. Nikolay shares strategies for selecting the right events, whether large or small, and the value of both brand-building at big conferences and relationship-building at smaller, niche gatherings. Nikolay emphasizes the importance of preparation, understanding the event's audience, and leveraging personal connections. The episode also covers the practicalities of booth presentations, the significance of deploying engaging representatives, the role of personal branding and speaking engagements as part of a comprehensive event marketing strategy. Practical examples and anecdotes from recent events illustrate the balance between creativity and strategic planning necessary for successful event participation.
Useful links:
Find Nikolay Sabev on LinkedIn: https://www.linkedin.com/in/nikolaysabev/
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast
Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack
Our website: https://www.fintechmarketinghub.com/
Our podcast: https://www.fintechmarketinghub.com/podcast
This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/
Key topics discussed:
Timestamps:
00:00 Introduction : The Importance of In-Person Events in B2B FinTech
01:02 Guest Introduction: Nikolay Sabev
01:38 Choosing the Right Events for Your FinTech
06:06 The Value of Satellite Events
11:48 Personalized Follow-Ups and Networking
15:39 Maximizing Event Participation
18:12 Collaborating with Influencers for Side Events
20:04 Engaging Booth Representatives
20:37 Personal Branding and Brand Ambassadors
22:06 Creative Booth Ideas
24:11 Gimmicky but Effective Marketing Tactics
24:38 Challenges in Event Marketing
26:58 Speaking Opportunities at Events
32:33 Balancing Event Attendance and Budget
36:36 Learning from Event Mistakes
40:21 Conclusion and Final Thoughts
About Araminta Robertson:
Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.
About Market Like a Fintech and the Fintech Marketing Hub:
Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.