The Power of Truthtelling Content in Fintech Marketing | Charlie Gilbert, Head of Brand & Communications at Volt.io
Araminta and Charlie Gilbert, Head of Brand and Communications at Volt.io discuss the significance of truthful marketing in the fintech sector. Charlie shares his journey from journalism to fintech marketing and discusses how his background influences his approach to content creation. He emphasizes the importance of honesty in marketing, particularly in B2B contexts, and shares his content strategies for a diverse audience.
The conversation covers managing organic growth, the role of PR in lead generation, the impact of AI on content strategies, and a lot more.
Useful links:
Find Charlie Gilbert on LinkedIn: https://www.linkedin.com/in/charlie-gilbert/
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast
Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack
Our website: https://www.fintechmarketinghub.com/
Our podcast: https://www.fintechmarketinghub.com/podcast
This episode was produced by Orama - a video and podcast studio for Fintech Brands: https://orama.tv/
Key topics include:
Timestamps:
00:00 Introduction and Background
02:00 Transition from Journalism to fintech
04:25 Challenges and Successes in fintech Marketing
06:51 Content Strategy at Volt
12:04 Effective Content Types and Their Impact
18:19 The Role of Influencers and Organic Media
23:37 The Power of Social Validation
26:58 Engaging Merchants and Consumers
28:53 The Role of PR in Content Strategy
31:19 Tracking and Reporting Content Success
36:34 Optimizing for AI and LLMs
42:38 Proudest Content Creations
44:44 Closing Thoughts and Reflections
About Araminta Robertson:
Araminta is the Co-Director of the fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person fintech Marketing Slack group, is the host of the Market Like a fintech podcast and co-runs the fintech Marketing Hub's events and conferences.
About Market Like a Fintech and the Fintech Marketing Hub:
Market Like a Fintech is a podcast hosted by the fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.