In this episode, Araminta interviews Jeremiah Glodoveza, SVP Head of Marketing at Nium, on enhancing B2B marketing by leveraging techniques from the entertainment industry. They discuss focusing on core pain points and storytelling to engage audiences. Glodoveza shares insights from his experience in both tech and entertainment, including Zelle's true crime podcast on financial fraud. The episode also covers Nium's successful LinkedIn growth, brand differentiation strategies, and how technological advancements shape modern marketing roles.
Useful links:
Find Jeremiah Glodoveza on LinkedIn: https://www.linkedin.com/in/jglodoveza/
Nium’s website: https://www.nium.com/
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast
Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack
Our website: https://www.fintechmarketinghub.com/
Our podcast: https://www.fintechmarketinghub.com/podcast
This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/
Key topics discussed:
Timestamps:
00:00 Guest Introduction: Jeremiah Glodoveza
01:13 Jeremiah's Background in Entertainment and Tech
02:42 Podcast and Storytelling in FinTech
05:46 Real-Life Examples of Effective Storytelling
08:35 Creating Emotional Connections in Marketing
13:55 Nium's LinkedIn Success Story
18:05 Standing Out in the FinTech Industry
21:07 Engaging the FinTech Community
24:15 The Shift in Marketing Responsibilities
29:11 Empathy and Cross-Functional Collaboration
31:18 Harnessing Technology for Marketing
37:06 The Four P Update: A New Habit
40:27 Conclusion and Final Thoughts
About Araminta Robertson:
Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.
About Market Like a Fintech and the Fintech Marketing Hub:
Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.