Araminta Robertson and Alvin Gunputh, Content and Social Media Lead at Thredd, discuss the value of social media for B2B FinTech companies, emphasizing platforms like LinkedIn and TikTok. Alvin shares insights on effective content strategies, engagement benefits, the importance of testing various formats, and the potential of AI and emerging platforms like Reddit.
Useful links:
Find Alvin Gunputh on LinkedIn: https://www.linkedin.com/in/alvingunputh/
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast
Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack
Our website: https://www.fintechmarketinghub.com/
Our podcast: https://www.fintechmarketinghub.com/podcast
This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/
Key topics include:
Timestamps:
00:00 Introduction
01:49 Humorous Social Media Campaigns
03:52 Balancing Content Creation and Communication
04:59 Effective Social Media Formats
08:59 LinkedIn Advocacy Tool
13:23 Content on LinkedIn
15:32 Measuring Social Media Impact
19:58 Personal vs. Company Posts
24:39 The Role of Data in Social Media Strategy
25:14 Successful B2B Brands on TikTok
29:18 The Value of Reddit for Marketers
32:31 Experiments in FinTech Social Media
36:13 The Future of Social Media and AI
40:47 Closing Thoughts and Final Advice
About Araminta Robertson:
Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.
About Market Like a Fintech and the Fintech Marketing Hub:
Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.