In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Kiran Gange, Founder and CEO of RapidPricer, to explore how AI and analytics are transforming retail pricing across Europe and beyond.
With nearly two decades of experience in retail, Kiran shares his perspective on how automation, data, and ethical AI are reshaping the way pricing teams forecast demand, manage promotions, and stay compliant in a rapidly evolving environment.
They discuss practical strategies for integrating AI into pricing workflows, balancing human intuition with algorithmic precision, and ensuring innovation doesn’t come at the expense of compliance.
How AI and analytics are changing retail pricing and promotions
Balancing automation with human judgment in pricing decisions
Practical approaches to improve demand forecasting
Real-world examples of AI-driven pricing success
Navigating VAT, GDPR, and ethical AI in European markets
Building compliance-ready pricing frameworks
How non-technical professionals can start with AI and analytics
What’s next for retail pricing innovation
Kiran Gange is the Founder and CEO of RapidPricer, headquartered in Amsterdam. With nearly 20 years of experience in retail pricing and analytics, Kiran has helped retailers across Europe and beyond use data and AI to optimize decisions, improve margins, and create smarter pricing systems. He’ll also be leading the workshop AI & Analytics in Retail Pricing at PPS profitABLE: Barcelona, this December.
What happens when the pricing playbook you’ve relied on no longer works? In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Christina Wirth, CPP, ExManaging Director and Head of Pricing & Commercial Enablement at KPMG US, to explore what it really means to “forget what you knew about pricing.”
With over 20 years of experience driving pricing transformation across global professional services firms, Christina shares:
The legacy pricing habits holding companies back—and why they persist
How leaders can dismantle outdated models to unlock new value
The disruptive role of Generative AI and the rise of Outcome-Based Pricing at Scale
Where human judgment still matters in an algorithmic world
Her roadmap for leading successful pricing transformations
Christina also gives a sneak peek into her upcoming profitABLE25 Las Vegas keynote, where she’ll challenge pricing leaders to rethink what’s possible.
In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Patience Mutiso, MBA, CPP, Partner in Strategy, Pricing, and Revenue Growth Management at Elladon Consulting Services and a member of the PPS Board of Advisors. With over 30 years of experience helping businesses “get value right,” Patience shares her insights on building sustainable pricing capabilities that drive transformation and growth.
🎙️ Key topics include:
What it means to “get value right” and why it matters today
The concept of Pricing (Revenue) Centers of Excellence and how they anchor profitable growth
Practical steps and building blocks for establishing a PCoE
The human side of pricing leadership: critical skills beyond analytics
Lessons learned from guiding organizations through transformation
How the discipline of pricing has evolved—and where it’s headed next
Patience will also be a keynote speaker at PPS profitABLE25 in Las Vegas, October 21–24, where she’ll present “Pricing (Revenue) Centers of Excellence: Building Growth and Profitability Cornerstones.”
👉 Don’t miss her keynote—register now at pricingsociety.com/ppslv25
In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) is joined by Jeet Mukherjee, who will be speaking at this year’s Fall Conference. Jeet shares his vision for the “bionic pricing team”—where human judgment and AI-driven insights combine to unlock stronger performance, protect margins, and transform the way pricing teams partner across the business.
🎙️ Key topics include:
What a “bionic” pricing team looks like in practice
Where companies should start on their AI journey without overwhelming teams
Practical examples of using AI agents to uncover insights and plug margin leaks
How AI changes collaboration between pricing and sales
The evolving skills every pricing professional needs to thrive in the next 5–10 years
Steps leaders can take today to start building their own bionic teams
Don’t miss Jeet’s session at PPS profitABLE25 in Las Vegas, October 21–24, where he’ll go even deeper on these ideas and help you chart the path toward building the pricing team of the future.
👉 Learn more and register: pricingsociety.com/ppslv25
In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Dr. Michael Wu, Chief AI Strategist at PROS and one of the most respected voices in AI and pricing.
Together, they explore how artificial intelligence is reshaping pricing strategy, from the rise of intelligent agents to the human skills that will matter most in an AI-driven world. Dr. Wu explains what’s changed with Generative AI, predictive models, and intelligent pricing agents—and how pricers can prepare for the next wave of transformation.
🎤 Key topics include:
Why Dr. Wu calls this moment a true (R)Evolution in pricing
How to prepare for the limitations of Generative AI
The future of human + machine collaboration in pricing
The mindset shift needed to move from dashboards to predictive and generative insights
👉 Don’t miss your chance to learn directly from Dr. Wu this fall! He’ll be live at PPS profitABLE in Las Vegas, October 21–24, 2025, leading a hands-on workshop on AI-powered pricing strategy (worth 1 CPP credit) and delivering a keynote on the rise of intelligent agents.
Reserve your spot at PricingSociety.com/ppslv25
Artificial Intelligence is no longer just hype—it’s here, reshaping how companies think about pricing. In this episode of Let’s Talk Pricing, George Boretos, CEO of FutureUP and recognized Top 50 Thought Leader in AI, joins us to explore how predictive AI is already transforming pricing decisions and why now is the time for first movers to act.
We cover:
The “AI in Pricing Paradox” and why timing matters
Where predictive AI is making the biggest impact today
Quick wins to start your AI-powered pricing journey
How pricing professionals can stay relevant and confident as AI becomes more integrated
If you’re curious about how to put AI into practice—not someday, but today—this episode is for you.
As a preview of his upcoming live workshop Pricing & Sales Leadership: Bridging the Gap, Ebrahim Elebiary, CPP, joins PPS Director of Marketing & Key Accounts Angie Jackson for a candid conversation on what it takes to lead beyond the numbers. Hear how pricing professionals can align with sales, communicate value, and build the influence needed to drive measurable impact.
In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Ron Baker and Ed Kless, co-founders of THRESHOLD and two of the most influential voices on value, transformation, and enterprise.
Together, they explore the big ideas behind their latest collaborative work, A Revelation for the Transformation Economy—including why they believe we’re entering a new economic era, how professionals must evolve from technicians to guides, and what it means to design businesses around transformation rather than transactions.
Key topics include:
Why entrepreneurs must lead the way into the Transformation Economy
Rethinking burnout as moral injury—not exhaustion
The limits of fee-for-service models and what healthier structures look like
Why work-life “balance” is a false idol, and what coherence offers instead
How to use models to reveal your values and redefine your business purpose
📖 Dive deeper: Read the full thought piece, A Revelation for the Transformation Economy, at thresholdnow.com/revelation
Guest: Mark Gilham, Vice President, Global Advisory at Enable
In this episode of Let’s Talk Pricing, Kevin Mitchell sits down with Mark Gilham to unpack how pricing leaders can elevate their role from tactical execution to true profit strategy.
Mark shares why tariff-driven pressures are reshaping pricing conversations, how pricers can build and keep influence in the boardroom, and where Generative AI fits into profit strategy.
You’ll also get a sneak peek into his upcoming workshop at the PPS Fall Conference in Las Vegas, From Tariffs to Transformation: A Hands-On Workshop in Profit Strategy and Executive Influence.
Key Takeaways:
Why tariffs are forcing a transformation in pricing strategy
The leap from tactical analysis to strategic influence
Practical ways to earn credibility with executives and cross-functional partners
Where AI really moves the needle in profit strategy
What to expect (and be surprised by) in Mark’s live boardroom workshop
If you’re ready to sharpen your skills, boost your influence, and move your pricing career to the next level, this conversation is for you.
In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Ebrahim ElEbiary, CPP, and PPS Director of MarCom & Key Accounts Angie Jackson for a candid conversation about women in leadership—both in pricing and beyond.
Inspired by a discussion at our Dallas event, the conversation explores leadership styles, the importance of “owning your narrative,” and how women leaders navigate male-dominated industries while maintaining balance and fulfillment. Ebrahim also offers his perspective as a male ally and reflects on the unique strengths women bring to pricing and commercial strategy.
Before wrapping up, we circle back to the pricing world, connecting these leadership insights to the skills pricing professionals need to grow, lead, and influence in their organizations.
🎯 Want to go deeper?
Ebrahim will lead Pricing & Sales Leadership – Bridging the Gap as a live virtual workshop on September 12, 2025. Attendees will earn 1 CPP Credit and receive a savings code for a 2025 in-person PPS event.
Register now: https://resources.pricingsociety.com/play?pid=03e7a6d2-9a11-4be9-a2c7-c338a49225f8
In this special solo episode of Let’s Talk Pricing, PPS President and show host Kevin Mitchell recaps our Spring 2025 Conference in Dallas. Kevin reflects on standout sessions, key themes, and the energy that filled the room from start to finish. Whether you joined us in Dallas or followed along from afar, this episode brings you behind the scenes of what made this event so powerful.
Tune in to hear Kevin’s personal take on the value of community, innovation, and connection within the world of pricing—and what’s ahead for PPS this year.
Plus, a big thank-you to our attendees, sponsors, speakers, and the PPS team who helped bring it all to life.
In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell is joined by Jeet Mukherjee, Chief Strategy Officer at Holden Advisors and co-author of Pricing with Confidence.
With over 25 years of experience, Jeet shares how leading firms protect margins, stay aligned across teams, and respond to tariff-related volatility with pricing strategies rooted in value—not fear.
You’ll learn:
✅ How to use value-based pricing in response to tariffs
✅ Why assessing pricing power by account changes the game
✅ How to align pricing, sales, and supply chain to protect profit and trust
Tune in before Jeet takes the stage at PPS profitABLE: Dallas!
Perfectionism can be a hidden roadblock for pricing professionals—slowing down decisions, increasing stress, and holding back innovation. In this episode of Let's Talk Pricing, we’re joined by Janelle Villiers—author, coach, and founder of Janelle Villiers Partnerships—to explore how to break free from toxic thinking, shame, and imposter syndrome.
Tune in to learn:• How perfectionism shows up in pricing roles
• Practical strategies to interrupt negative thought cycles
• How to lead with authenticity, resilience, and confidence
Whether you’re navigating internal stakeholders or feeling the pressure to get every detail right, this conversation offers powerful tools to help you move forward with clarity and compassion.
In this episode, we're joined by Juan Echeverri, Head of RGM & Commercial Planning at Holcim LATAM, and Laurent Dosogne, Co-Founder and Senior Consultant at NEXO Consulting to discuss their upcoming workshop at PPS profitABLE: Dallas — "Develop Your Revenue Growth Management Framework in 1 Day!"
They break down the critical pillars of Revenue Growth Management (RGM) and share why building a tailored, executable framework is essential for sustainable growth. Whether you're launching a new RGM team or refining an existing one, this conversation will equip you with insights to structure your strategy, align stakeholders, and bring measurable value to your organization.
🎯Highlights include:
The core pillars of RGM — and how they apply across industries
Why a one-day workshop can jump start real organizational clarity
How to involve stakeholders in design and implementation for stronger buy-in
Practical advice for teams navigating silos or internal misalignment
This is a must-listen for pricers, revenue managers, and strategic leaders ready to elevate their impact.
In this episode of Let’s Talk Pricing, host Kevin Mitchell sits down with DeAnn Hammer, Global Pricing Operations Director at 3M and keynote speaker at PPS profitABLE: Dallas. With nearly three decades of experience in marketing, product development, and pricing, DeAnn shares insights from her upcoming keynote: “Price Management: The Art of NOT Setting It and Forgetting It.”
Learn why ongoing price management is critical to sustained profitability, how to recognize when it’s time for a pricing reset, and what tools and frameworks can help your team stay ahead. DeAnn also gives a sneak peek into her innovative workshop at the conference — a Pricing Escape Room Experience co-led with Antonella Sinito.
Don’t miss this preview of one of our most exciting sessions at profitABLE: Dallas!
In this episode of Let’s Talk Pricing, Kevin Mitchell is joined by Andres Gonzalez, a seasoned pricing leader with over 11 years of experience in e-commerce and banking. Andres currently heads Pricing & Analytics and Pricing Intelligence teams, leading more than 15 high-performing professionals.
Together, they dive into the essential elements of building strong pricing teams—from critical skill sets to the value of diverse experience and strategic hiring. Andres also shares insights behind his new PPS micro-course, Building High-Performing Pricing Teams, and what leaders can do to ensure their teams are driving impact and profit.
If you're looking to strengthen your pricing function or grow your career as a team leader, this episode is for you.
How can businesses leverage pricing analytics to optimize profitability at every stage of the customer journey? In this episode, Kevin Mitchell sits down with Fred Puech, founder of Keenalytix, to explore the key pricing touchpoints—everyday pricing, promotions, and loyalty programs—and how companies can use data-driven strategies to enhance revenue.
Fred shares insights from his 15+ years of experience and over 120 completed pricing projects, breaking down the essential analytics tools businesses need, common pricing pitfalls to avoid, and practical steps to implement a winning pricing framework.
💡 Key Takeaways:
✅ The role of pricing at different customer journey touchpoints
✅ How businesses can use pricing analytics for smarter decisions
✅ Common mistakes in promotions and loyalty programs—and how to fix them
✅ Where to start with data collection and analysis for effective pricing
Fred will also be leading a workshop at PPS profitABLE: Dallas on Pricing Analytics and Strategy for Optimal Growth in B2C—don’t miss the chance to learn from him in person!
In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Matthew Knaggs, Senior Business Value Lead at Zilliant, to explore the evolving relationship between AI and human expertise in pricing.
As AI continues to reshape pricing strategies, where do human pricers fit in? Matt shares insights on how strategic thinking and interpersonal skills can enhance AI-driven decisions, real-world examples where human intuition outperforms algorithms, and how to build trust in AI across cross-functional teams.
📌 In This Episode, You’ll Learn:
💡 Want to dive deeper? Matt will be leading a workshop at PPS profitABLE: Dallas called “Pricers Assemble! Defending Humanity in a World of AI.” Don’t miss your chance to learn directly from him and other industry leaders—register today at pricingsociety.com/ppsdallas25.
Pricing power isn’t just about the numbers—it’s about execution. And when it comes to defending value and preventing unnecessary discounts, your pricing strategy is only as strong as your sales team’s ability to uphold it.
In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell is joined by Lori Rybaski and Travis Umpleby of Holden Advisors to explore how companies can equip their sales teams with the right tools, structures, and confidence to maintain pricing integrity.
Tune in as they discuss:
🔹 The biggest roadblocks to aligning pricing and sales teams
🔹 Common causes of price leakage—and how to prevent it
🔹 Strategies for designing pricing structures that support sales
🔹 How sales training and negotiation skills impact pricing power
Plus, don’t miss Lori and Travis live at PPS profitABLE: Dallas for their workshop, Equipping Sales Teams to Build Pricing Power. Register now at pricingsociety.com/ppsdallas25.
🎧 Listen now and subscribe to Let’s Talk Pricing!
Lydia M Di Liello, CEO and founder (with more than 25 years of business leadership, supply chain and global pricing expertise) delivers exceptional results through Strategy, Process, and Technology. Leveraging a career at General Motors and b to b manufacturing in Supply Chain and Pricing management, client profitability typically increases from 15%-300% in as little as six months. Client engagements range from global Fortune 500 to smaller privately held firms.
Brooks Hamilton is the founder of Hamilton AI Strategy Advisors, an Austin-based consultancy specializing in crafting AI strategies for Fortune Global 1000 companies, family owned businesses, and high-growth startups. With a deep understanding of both AI technology and business operations, Brooks and his team enable organizations to successfully navigate the rapidly evolving AI landscape.
A seasoned veteran in the tech industry, Brooks spent 17 years at Zilliant, where he held pivotal roles in Professional Services and Product Management, including Vice President of the Professional Services team. His tenure was marked by ground-breaking work in AI-driven price optimization and sales effectiveness in B2B companies. Brooks also spearheaded Product Management at several Austin-based startups.