Becoming an Agent of Change in the Age of AI

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Let's Talk Pricing Podcast

The Professional Pricing Society

89 episodes

2 days ago

The Professional Pricing Society’s mission is to nurture a growing community of pricing professionals committed to disseminating pricing expertise throughout the business world. In short, we connect great ideas with great people. Learn about our MANY resources for pricing professionals globally and membership opportunities at pricingsociety.com.

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Becoming an Agent of Change in the Age of AI

Let's Talk Pricing Podcast

47 minutes 5 seconds

2 months ago

Becoming an Agent of Change in the Age of AI

In this episode of Let’s Talk Pricing, host Kevin Mitchell (President of PPS) sits down with Dr. Michael Wu, Chief AI Strategist at PROS and one of the most respected voices in AI and pricing.

Together, they explore how artificial intelligence is reshaping pricing strategy, from the rise of intelligent agents to the human skills that will matter most in an AI-driven world. Dr. Wu explains what’s changed with Generative AI, predictive models, and intelligent pricing agents—and how pricers can prepare for the next wave of transformation.

🎤 Key topics include:

Why Dr. Wu calls this moment a true (R)Evolution in pricing
How to prepare for the limitations of Generative AI
The future of human + machine collaboration in pricing
The mindset shift needed to move from dashboards to predictive and generative insights

👉 Don’t miss your chance to learn directly from Dr. Wu this fall! He’ll be live at PPS profitABLE in Las Vegas, October 21–24, 2025, leading a hands-on workshop on AI-powered pricing strategy (worth 1 CPP credit) and delivering a keynote on the rise of intelligent agents.

Reserve your spot at PricingSociety.com/ppslv25