When sales slow down, most founders panic. Smart ones plan. I coached a boutique agency that hated the quiet of Q1. Our fix was simple: in December, we announced a January 1 price increase and offered a founders rate to anyone who prepaid for six or twelve months before New Year’s. No discounts—just locked-in rates and guaranteed priority slots. That small shift turned December into their strongest cash month of the year. Why? Because holiday season isn’t just for shoppers—it’s for planners. ...