Every December, businesses panic: rent climbs, traffic drops, cash tightens. One café I coached broke the pattern with a simple headline: “Buy $100, get a $15 bonus for you.” Within a week, cash started arriving early—and drinks would be redeemed later, if at all. Gift cards are more than a feel-good add-on; they’re a cash-flow system. You collect revenue now, recognize it later, and use the float to stock inventory or fund upgrades. A portion never redeems, and the rest spreads out into slow...
All content for Good Morning, Money! is the property of Rosha Entezari and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Every December, businesses panic: rent climbs, traffic drops, cash tightens. One café I coached broke the pattern with a simple headline: “Buy $100, get a $15 bonus for you.” Within a week, cash started arriving early—and drinks would be redeemed later, if at all. Gift cards are more than a feel-good add-on; they’re a cash-flow system. You collect revenue now, recognize it later, and use the float to stock inventory or fund upgrades. A portion never redeems, and the rest spreads out into slow...
Ep.322 How Mr. Rogers Won a $20M Deal Without Raising His Voice
Good Morning, Money!
2 minutes
1 week ago
Ep.322 How Mr. Rogers Won a $20M Deal Without Raising His Voice
1969. A children’s TV host in a cardigan sits before a Senate committee ready to slash $20 million in funding. Everyone expects a fight. But Fred Rogers doesn’t argue—he slows down. He talks about children’s emotions, about giving kids words for anger so they don’t hurt themselves or others. The toughest senator in the room softens. Minutes later, funding approved. The secret wasn’t persuasion—it was regulation. Rogers managed his state before managing the room. And that’s the lesson fo...
Good Morning, Money!
Every December, businesses panic: rent climbs, traffic drops, cash tightens. One café I coached broke the pattern with a simple headline: “Buy $100, get a $15 bonus for you.” Within a week, cash started arriving early—and drinks would be redeemed later, if at all. Gift cards are more than a feel-good add-on; they’re a cash-flow system. You collect revenue now, recognize it later, and use the float to stock inventory or fund upgrades. A portion never redeems, and the rest spreads out into slow...
