Summary
In this episode, Johann Cabrera and Jemima Steinhart discusses the importance of building strategic winning campaigns for EMS studios and wellness clinics. Key topics include the significance of speed to lead, the role of custom AI agents, and the necessity of having a process for qualifying clients. Johann also addresses common pushbacks and doubts from studio owners regarding lead nurturing and campaign strategies.
Takeaways
Chapters
00:00:46 Introduction to Strategic Campaigns
00:04:34 Running Effective Campaigns
00:06:34 Importance of Speed to Lead
00:11:14 Setting Up AI Agents
00:12:52 Successful EMS Studio Strategies
00:19:09 Addressing Pushbacks and Doubts
00:20:24 Nurturing Leads Consistently
00:23:04 Client Acquisition Strategies
00:28:11 Qualifying Clients
00:38:20 Conclusion and Key Takeaways
Links
The only EMS Business Growth Book on the planet on Amazon
EMS Mastermind Instagram
Try out our AI Agent in your business
Keywords
EMS studios, Wellness Clinics, Wellness Studios, Biohacking fitness, strategic campaigns, speed to lead, AI agents, client acquisition.
Summary
In this episode of EMS Studio Secrets, Johann and Jemima discuss the evolving landscape of wellness clinics and EMS studios, emphasizing the importance of identifying ideal clients, creating irresistible offers, and the role of nutrition in client success. They explore strategies for maximizing revenue through group sessions and the necessity of setting boundaries with clients. The conversation highlights the significance of accountability and the need for studio owners to understand their value in the market. All the solutions to these problems can be found in Jemima's book Shockingly Successful: Empower your EMS Vision and Turn Passion Into Profit.
Takeaways
The wellness market is shifting towards integrating medical and fitness services.
Identifying your ideal client is crucial for business success.
Client accountability is key to achieving results in wellness.
Creating irresistible offers can attract more clients.
Nutrition plays a vital role in client transformations.
Setting boundaries with clients is essential for maintaining a healthy business.
Pre-qualifying clients helps in identifying the right fit for your services.
Transitioning to semi-private sessions can increase revenue.
Understanding your value allows for better pricing strategies.
Success in wellness requires consistency and commitment from both clients and providers.
Chapters
00:00 Introduction to EMS and Wellness Clinics
02:47 The Shift in the Wellness Market
05:20 Identifying Your Ideal Client
07:51 Understanding Client Relationships
10:35 The Importance of Client Accountability
13:43 Defining Your Specialty and Audience
16:34 Increasing Revenue Through Client Value
19:04 Creating Effective Offers for Clients
21:48 Qualifying Prospects and Client Selection
26:43 Navigating Client Relationships and Expectations
32:39 The Importance of Pre-Qualifying Clients
39:32 Nutrition's Role in Client Transformation
46:44 Transitioning to Semi-Private Training Models
Keywords
EMS, wellness clinics, client accountability, nutrition, business growth, ideal client, marketing strategies, group sessions, client retention, fitness industry
🔑 Episode Summary
In this episode, Jemima Steinhart sits down with Rickard, founder of EMS Shape, to dive into the fast-evolving world of Electromuscle Stimulation (EMS)—a technology that’s reshaping fitness, biohacking, and wellness.
Whether you run a fitness studio, wellness clinic, or biohacking center, this conversation will spark ideas on how EMS can help you attract high-value clients, improve results, and future-proof your business.
They explore:
Why EMS isn’t a magic pill—and how to position it as a long-term transformation tool.
The rise of EMS Unlimited and what it means for retention and profitability.
How AI + EMS integration will redefine training and client experience.
The power of community and accountability in boosting results (and revenue).
Busting common EMS myths that might be holding your clients back.
If you’ve ever wondered how to stand out in a crowded wellness market, this episode will give you the clarity and edge you need.
EMS is a biohacking tool—not just fitness training.
Multiple weekly sessions = better results and more revenue.
Education + empowerment helps clients see EMS as a lifestyle.
Group & semi-private EMS = higher margins, stronger community.
The future? AI-driven protocols + client self-use EMS.
“EMS isn’t a magic tool—it’s a transformation tool.”
“The body adapts fast, which means we need to keep challenging it.”
“Biohacking is the future of fitness, and EMS is leading the way.”
“Community drives accountability—and accountability drives results.”
📲 Connect with Us
Follow Rickard & EMS Shape on Instagram: @emsshape.se
Learn more about EMS Mastermind: @emsmastermind
👉 If you’re a studio owner or wellness professional, this episode will show you how to leverage EMS not just as a workout, but as a business growth engine.
In this episode of EMS Studio Secrets, host Jemima Steinhart sits down with Jeff Drier, founder of OnePulse in Palm Beach Gardens, to unpack his evolution from EMS skeptic to studio trail-blazer. Jeff explains how OnePulse grew from a modest space into a vibrant hub that fuses electrical muscle stimulation with functional movement. The two explore the realities of scaling an EMS business, educating clients, and building a team culture that keeps results—and retention—high. Jeff shares standout client success stories, his vision for EMS adoption across the U.S., and the time-management hacks that let him work on the business, not just in it.
Takeaways
Jeff entered EMS skeptical but curious—and quickly saw life-changing results.
OnePulse’s hybrid model blends functional training with EMS to maximize efficiency.
Ideal clients are driven, time-poor professionals seeking the highest return on effort.
Delegation and team-building are the hardest—but most crucial—skills for growth.
U.S. consumer awareness of EMS is rising fast; studios that educate win.
A welcoming, community-first studio vibe dramatically boosts retention.
Consistent time blocking keeps Jeff focused on high-impact tasks.
Passion for fitness fuels resilience when challenges hit.
Ready to dive in? Hit play, subscribe, and discover how EMS can reshape your studio—and your clients’ lives.
Jemima Steinhart sits down with Johann Cabrera, Co-Founder of EMS Mastermind, to unpack the explosive growth of the Biohacking industry and how studio owners can ride this wave of opportunity. Together, they dive deep into strategies for turning curious trial clients into loyal long-term members, the power of building a community hub, and the importance of saying no to the wrong clients to make room for the right ones. Johann shares actionable insights on harnessing marketing, leveraging automation, and making bold moves to future-proof EMS businesses.
Key Takeaways
✅ EMS studios are positioned for unprecedented growth.
✅ Client education is the key to expanding the market.
✅ Strong commitments lead to greater accountability and results.
✅ Community-building increases client retention and loyalty.
✅ Filtering out unqualified clients frees resources for ideal customers.
✅ Marketing investment is essential, not optional.
✅ Automation streamlines studio operations for better efficiency.
✅ A clear brand attracts the right audience.
✅ Industry collaboration can accelerate collective success.
Sound Bites
🎧 “Commitment holds us accountable.”
🎧 “Don’t be cheap on the front end.”
🎧 “Time is the most valuable thing we have.”
Chapters
00:00 The Booming EMS Industry
03:57 Challenges in Educating the Market
06:33 Building Community and Accountability
09:07 Transforming Trial Sessions into Long-term Commitment
15:04 Attracting High-Quality Clients
20:41 The Importance of Automation and Technology
28:07 Bold Moves for Success in EMS Studios
Survivor. Founder. Innovator. Athlete. Four women share raw stories of trauma, triumph & the tech (EMS) that helped them rise.
Four women. One unforgettable conversation.
✨ Rhonda Rajsich – The most decorated racquetball player in U.S. history shares how she survived a brutal assault and found the strength to return to the world stage. Her story will leave you breathless.
✨ Lydia Davies – Former pop singer and founder of Osprey, Lydia opens up about building a global “nest” for women in sports and entertainment — while navigating entrepreneurship and single motherhood.
✨ Natalie Hussion – Founder of EMS Enhanced, Natalie reveals her mission to revolutionize the wellness industry through innovation, heart, and the power of Electro Muscle Stimulation (EMS).
✨ Hosted by Jemima Steinhart, this episode explores trauma, resilience, recovery, belief, and the tools that helped each woman rise — from EMS to mindset and deep inner trust.
If you've ever faced doubt, pain, or the pressure to quit… this episode will remind you what you’re made of. 💥
Expect honest moments, powerful takeaways, and a whole lot of fire.
Chapters
00:00 Introduction and Connections Among Strong Women
02:56 Rhonda's Journey: Overcoming Adversity
06:09 The Impact of Trauma on Resilience
09:00 Fighting for a Spot: Rhonda's Determination
11:53 Winning Against All Odds
14:47 The Role of Mindset in Recovery
18:11 Experiencing EMS: Rhonda's Perspective
21:03 Empowerment Through Electro Muscle Stimulation
33:32 Healing and Recovery Through EMS
36:03 The Impact of EMS on Athletic Performance
39:23 Enhancing Athletic Abilities with EMS
43:40 Overcoming Adversity and Embracing Unstoppable Mindsets
48:51 Navigating Doubt and Self-Belief
55:05 Finding Clarity and Trust in Uncertainty
Takeaways
The importance of community support among women in entrepreneurship.
Resilience can be built through overcoming adversity.
Mindset plays a crucial role in recovery from trauma.
Electro muscle stimulation can aid in physical recovery and pain management.
Determination and focus can lead to achieving goals despite obstacles.
Sharing personal stories can inspire and empower others.
Women can uplift each other through collaboration and connection.
Adversity can lead to personal growth and strength.
Physical pain can serve as a reminder of gratitude and resilience.
Success is often a result of mental preparation and belief in oneself. I just started to eat solid food again three months ago.
I'm super excited to see what the results could be with the consistency of technology like this.
I want to go 300 miles an hour with my hair on fire.
Everything just feels good. Like it's doing its job.
Doubt kills more dreams than failure ever will.
Stop what ifing yourself to death and start what ifing yourself to life.
You have to be the best surgeon in the view, so it's on you to unstick yourself.
Trust is such a big one as well for me.
What if they all clap for you?
This workout just hits different.
Summary
In this episode, Jemima and Farid, owner of Better Bodies Lab EMS studio in Manhattan Beach, California, discuss the intricacies of sales in the EMS training industry. They explore the importance of mindset, confidence, and the role of education in converting prospects into loyal clients. Farid shares his journey of overcoming limiting beliefs and emphasizes the significance of understanding the value of the services offered. The discussion also highlights the impact of attitude and energy on client interactions, as well as effective pricing strategies that reflect the true worth of EMS training. Overall, the conversation provides valuable insights for trainers looking to enhance their sales approach and client relationships. Jemima discusses the importance of self-worth, empathy, and effective communication in sales. He emphasizes the need to understand and convey the value of one's offerings, handle objections with empathy, and build genuine connections with clients. The discussion also touches on the significance of personal branding, emotional intelligence, and the necessity of preparation and research in sales interactions. Ultimately, the conversation highlights the importance of delivering measurable value to clients and the role of testimonials in affirming that value.
Takeaways
Sounds Bites
Chapters
00:00 Introduction to EMS Training and Sales Mindset
02:50 Understanding Sales in EMS Training
06:10 Building Confidence in Sales
09:01 The Importance of Attitude and Energy
11:49 Pricing Strategies and Value Perception
15:08 Overcoming Limiting Beliefs in Sales
17:53 Educating Prospects on Value
20:48 The Role of Technology in EMS Training
24:14 Structuring Offers and Packages
27:04 Final Thoughts on Sales and Value
29:56 Understanding Self-Worth and Value
30:54 Handling Objections with Empathy
32:47 Communicating Value Effectively
34:37 Building Genuine Connections in Sales
36:32 The Individual as the Brand
38:53 Navigating Emotional States in Sales
41:46 Overcoming Fear in Sales Conversations
44:14 Preparation and Research for Sales Success
46:40 The Importance of Asking Questions
51:53 Delivering Measurable Value to Clients
Summary
In this episode of EMS Studio Secrets, Jemima engages with Doctors Dominika Hertsberg and Nolan Lee , founders of Balance Flow Wellness, to explore the intersection of electro muscle stimulation (EMS) and hormone therapy. They discuss the evolution of their wellness center, the importance of fitness in maintaining health, and the role of hormones in optimizing body composition. The conversation highlights real client success stories, the future of fitness technology, and the need for collaboration in the holistic health industry.
Chapters
00:00 Introduction to EMS and Hormone Therapy
06:00 The Evolution of Balance Flow Wellness
12:08 Understanding EMS and Weight Loss
17:52 The Role of Hormones in Health Optimization
23:54 Success Stories: Real Results from Clients
29:59 The Future of Fitness and Med Gyms
36:08 Collaboration in Holistic Health
42:08 Final Thoughts and Takeaways
Takeaways
Fitness is a foundational element for longevity and quality of life.
EMS is not just an add-on; it's a fundamental part of the health optimization protocol.
Weight loss should focus on fat loss while preserving muscle mass.
Hormone therapy, particularly testosterone, plays a crucial role in health optimization.
The traditional view of weight and BMI as health indicators is outdated and inaccurate.
Preventative healthcare is essential for maintaining wellness and reversing disease.
Success stories demonstrate the effectiveness of combining EMS, hormone therapy, and lifestyle changes.
The future of fitness lies in integrating technology and medical knowledge for efficient health solutions.
Collaboration among health professionals can lead to better outcomes for clients.
Choosing to pursue health and wellness is a challenging but rewarding journey.
Connect w/ Balanced Flow
Balanced Flow Website | Instagram
Dr. Dominika Hertsberg Website | Instagram
Dr. Nolan Lee Website | Instagram
Keywords
EMS, hormone therapy, wellness, fitness, longevity, health optimization, weight loss, muscle preservation, holistic health, Med Gym
In this episode of the EMS Studio Secrets Jemima interviews the founders of Vision Body -Henry and Christina Schmidt. They discuss the evolution of VisionBody, a company specializing in wireless EMS technology. They share their personal journeys into the EMS industry, the challenges they faced in developing their innovative suit, and the importance of quality and customer satisfaction. The conversation also touches on market competition, the impact of copycat products, and the future of EMS technology, including the integration of AI. The Schmidts emphasize their commitment to improving fitness and health through their products and their vision for the EMS market. In this conversation, Jemima discusses the challenges faced by EMF entrepreneurs, the innovations in electric muscle stimulation (EMS) technology, and the importance of education in utilizing these advancements effectively. He highlights the potential of middle frequency training, the patented frequency modulation technology, and the health benefits associated with their EMS products. The conversation also covers the differences between home and professional EMS solutions, emphasizing the need for proper training and knowledge to maximize the benefits of EMS technology.
Chapters
00:00 Introduction to VisionBody and EMS
02:52 The Journey of Henry and Christina Schmidt
06:12 The Development of the Wireless EMS Suit
09:02 Challenges and Lessons Learned in Business
11:56 The Science Behind the EMS Suit
15:14 Market Competition and Copycat Products
18:05 Future Innovations and AI Integration
20:51 The Vision for EMS in Fitness and Health
35:03 The Challenges of EMF Entrepreneurship
37:01 Innovations in Electric Muscle Stimulation Technology
39:55 Understanding Frequency Modulation in EMS
42:51 Health Benefits of Advanced EMS Technology
47:08 Product Offerings: Home vs. Professional EMS Solutions
54:10 The Importance of Education in EMS Training
01:07:11 Future of EMS: Education and Client Transformation
Quotes
"We wanted to create a booster to any kind of workouts."
"We built our own factory to create the perfect suit."
"It was a very long journey for us."
"We made big steps in case of quality."
"We are happy a bit. It's just a good feeling."
"We are in more than 40 countries."
"Studios closing down after two years is common."
"Middle frequency training was a game changer for me."
"We created a frequency modulator, which is patented."
"98% of your muscles are working at the same time."
"We have only positive side effects with our product."
"We have a hybrid model for our EMS suit."
"We need to educate the people about EMS."
"We are on a good way to have happy clients."
VisionBody, EMS, wireless suit, fitness technology, health innovation, entrepreneurship, business challenges, market competition, AI in fitness, electro muscle stimulation, EMF entrepreneurship, electric muscle stimulation, frequency modulation, health benefits, EMS technology, fitness innovation, boutique gyms, training education, muscle activation, wellness solutions
Jemima and Johann discuss the challenges and opportunities within the EMS industry. They emphasize the importance of mindset, overcoming limiting beliefs, and the necessity of long-term commitments for both clients and studio owners. The conversation also touches on the significance of having coaches, navigating partnerships, and the role of paid ads in business growth. The hosts encourage EMS studio owners to embrace their roles in lead nurturing and client acquisition, ultimately aiming to elevate the EMS industry as a whole.
Takeaways
Community building is essential for growth.
Mindset plays a crucial role in business success.
Limiting beliefs can hinder progress.
Long-term commitments yield better results.
Identifying premium clients is key to success.
Navigating client relationships requires clear communication.
Free trials can help in client acquisition.
Every coach should have a coach.
Partnerships should involve shared responsibilities.
Paid ads require persistence and effort.
Chapters
00:00 Introduction and Community Building
03:00 The Importance of Mindset in Business Growth
05:56 Overcoming Limiting Beliefs and Self-Sabotage
08:59 The Value of Long-Term Commitments
11:47 Identifying Premium Clients
14:50 Navigating Client Relationships and Expectations
17:59 The Role of Free Trials in Client Acquisition
20:59 The Need for Coaches to Have Coaches
24:13 Partnerships and Financial Agreements
27:02 Negotiating with Suppliers
30:09 The Role of Paid Ads in Business Growth
32:50 Conclusion and Call to Action
Keywords
EMS, business growth, mindset, limiting beliefs, client acquisition, partnerships, paid ads, coaching, community building
Want to win a free copy of the worlds first Business Success Book for EMS Studio Owners? Join the early bird list for your chance to win.
Summary
Jemima and ,sports scientist and EMS training expert, Richard Neidlein go deep into the intricacies of Electro Muscle Stimulation (EMS) training. They discuss the importance of understanding training parameters, the frequency of sessions, and the latest studies validating EMS's effectiveness, particularly in relation to diabetes management and muscle recovery. Richard shares insights on how to tailor EMS training to different client types and addresses concerns regarding creatine kinase levels. The discussion emphasizes the need for education in the EMS field and explores the future of EMS training in a rapidly evolving industry.
Chapters
00:00 Introduction to EMS Training and Richard's Background
02:26 Understanding EMS Training Parameters
09:31 Frequency of EMS Sessions: One vs. Multiple
20:38 Exploring Recent EMS Studies and Findings
28:20 Diabetes and EMS: Safety and Efficacy
35:26 Creatine Kinase Levels and EMS Training
44:37 The Future of EMS Training and Industry Trends
Takeaways
Contact Richard
Keywords
EMS training, electro muscle stimulation, fitness, health, diabetes, creatine kinase, training parameters, personal training, muscle recovery, sports science, biohacking
Summary
Sigrid, the owner of Exolt EMS Studios in Sydney, shares her personal journey with EMS training and how it helped her recover from a neck injury. She explains the benefits of EMS training, including increased muscle activation, pain relief, and improved strength. Sigrid also discusses the misconceptions about EMS, such as the belief that it is a gimmick or that clients just lie down during sessions. She shares success stories of clients who have achieved weight loss, increased strength, and improved skin firmness through EMS training. Sigrid encourages busy parents to try EMS and emphasizes the importance of consistency and long-term commitment to see results.
Takeaways
Sound Bites
Chapters
00:00 Introduction and Sigrid's Background
01:29 Sigrid's Journey with EMS Training
03:24 Benefits of EMS Training and Misconceptions
11:32 EMS in Different Locations and Target Audiences
12:31 The Process of Starting EMS Training
14:15 Explaining EMS Training to Beginners
18:23 Common Misconceptions about EMS Training
19:47 Addressing Fear and Side Effects of EMS Training
21:52 EMS as a Long-Term Habit and Realistic Expectations
23:51 Comparing EMS to Traditional Workouts
26:41 Lesser Known Benefits of EMS Training
29:34 Success Story: Weight Loss and Strength
33:22 EMS for Busy Parents
35:18 Closing Remarks and Encouragement
Contact
Keywords
EMS training, Sigrid, Exolt EMS Studios, Sydney, neck injury, muscle activation, pain relief, strength, misconceptions, success stories, weight loss, skin firmness, busy parents, consistency
Summary
In this episode, Jemima and Natalie from, EMS Enhanced, discuss the importance of rest and recovery in EMS training. They emphasize the need for trainers to educate their clients about the significance of rest days and the potential risks of overtraining. They also touch on the topic of rhabdomyolysis and how it can occur during high-intensity workouts. The conversation highlights the role of nutrition, hydration, and proper breathing techniques in optimizing recovery. They stress the importance of listening to the body and adjusting the intensity of workouts accordingly. The conversation concludes with a reminder of the long-term benefits of rest and recovery for both physical and mental health.
Takeaways
Sound Bites
"Rest and recovery is so important, not just in EMS, but in any strong, heavy lifting, muscular endurance type programs that you do."
"With electro muscle stimulation, you get over 90%. So everything good, like the natural growth hormone, the endorphins, all the good stuff gets released."
"Rhabdomyolysis is actually a serious medical condition resulting from the breakdown of muscle tissue, which leads to the release of muscle fiber contents into the bloodstream."
Chapters
00:00 Introduction and Explanation of Nick's Absence
02:18 The Importance of Rest and Recovery in EMS Training
06:30 Understanding Rhabdomyolysis and Mitigating Risks
10:45 The Role of Nutrition and Hydration in Recovery
13:08 Breathing Techniques for Optimal EMS Training
21:03 Adjusting Intensity and Listening to the Body
28:04 The Long-Term Benefits of Rest and Recovery
Keywords
EMS training, rest and recovery, overtraining, rhabdomyolysis, nutrition, hydration, breathing techniques, intensity, physical health, mental health
Summary
In this conversation, Jemima interviews Polina from Deeper Than Copy - a professional copywriter, about the importance of copywriting in marketing. They discuss the need for businesses, including EMS training studios, to understand their target audience and create copy that resonates with them. They emphasize the power of storytelling in copywriting and the importance of honesty and authenticity. They also touch on the role of AI in copywriting and how it cannot replace human creativity and empathy. Overall, the conversation highlights the value of effective copywriting in building connections and driving conversions.
Takeaways
Sound Bites
Chapters
00:00 Introduction and Background
03:04 The Importance of Understanding Your Target Audience
08:55 The Role of AI in Copywriting
14:20 The Power of Storytelling in Copywriting
23:46 The Process of High-Quality Copywriting
32:02 The Importance of Honesty and Authenticity in Copywriting
Contact Polina
Keywords
copywriting, marketing, target audience, storytelling, authenticity, AI
Summary
Liza Kalfayan, EMS fitness coach in Northridge, California, shares her journey of focusing on helping middle-aged women in their premenopausal and menopausal stages. She discovered the challenges of hormonal weight gain and joint issues during this phase of life. Liza found that traditional workouts and diets were not effective for her, leading her to explore Electromuscle Stimulation (EMS). She explains how EMS has transformed her body and improved her endurance. Liza also discusses the challenges she faced in starting her own business and learning to navigate social media, but she remains positive and determined to succeed. The conversation revolves around the challenges of marketing and selling EMS (Electromuscle Stimulation) training. The main theme is the importance of education and understanding the language of the target audience. The conversation also touches on the need for patience, perseverance, and a positive mindset in the fitness industry. The key takeaway is that building relationships and taking consistent action are crucial for success. The conversation ends with a focus on the joy of transforming clients and the spiritual journey of EMS training.
Takeaways
Sound Bites
Contact:
You can reach out to Liza via her Instagram page.
Keywords
fitness, middle-aged women, premenopause, menopause, hormonal weight gain, joint issues, Electromuscle Stimulation, EMS, endurance, challenges, starting a business, social media, EMS training, marketing, education, target audience, language, challenges, patience, perseverance, positive mindset, building relationships, consistent action, transformation, spiritual journey
Summary
Leslie Spencer shares her journey from owning an interior design business to starting her own EMS studio, Purebody x EMS. She was motivated to try EMS after seeing the physical transformation of a friend who had five kids. Leslie decided to open her studio in her home, creating a peaceful and relaxing environment for her clients. She emphasizes the importance of educating clients about EMS and setting realistic expectations. Leslie focuses on building long-term relationships with her clients and values their feedback and success stories. She plans to continue her education and certifications to provide the best service to her clients.
Chapters
00:00 Life Before EMS and the Decision to Pivot
02:44 Discovering EMS and the Motivation to Change
07:26 Setting Up the Studio and Adjusting the Price Point
12:08 Client Onboarding and the Importance of Experience
18:37 The Joy of Helping Clients and the Personal Connection
22:43 Running a Studio from Home and the Benefits
23:12 Selectivity and Dealing with Challenging Clients
24:33 The Empowerment of Saying No and Moving On
25:03 Setting Boundaries and Valuing Your Time
25:31 Educating Clients about the Value of Personal Training Services
32:41 Continued Education and Certifications for Personal Trainers
32:41 Building a Community and Collaborating in the Fitness Industry
Takeaways
EMS can be a life-changing workout system that provides visible results in a short amount of time.
Creating a peaceful and relaxing environment for clients can enhance their overall experience.
Educating clients about EMS and setting realistic expectations is crucial for client retention.
Building long-term relationships with clients and valuing their feedback can lead to positive word-of-mouth referrals.
Continued education and certifications can help improve the quality of service provided to clients.
Keywords
EMS, electro muscle stimulation, referral business, studio, interior design, entrepreneurship, transformation, motivation, home studio, client retention, self-awareness, positive communication, brand ambassadors, continued education
Contact
Purebody x EMS Website
Purebody x EMS Instagram
I Need Your Help
I have a personal favor to ask. It would mean the world to me if you enjoyed this episode, please rate and share on your favorite social platforms. We cannot grow our industry and free success driven content unless we spread the word together.
So excited for today's episode. Nicholas Speciale was Jemima Steinhart's first EVER EMS business coaching client and we are so excited to reconnect and provide you the orgin and growth of an EMS Entrepreneur.
Summary
Nicholas Speciale, owner of Speciale Fitness, shares his journey of starting an EMS fitness studio during the COVID-19 pandemic. He faced challenges such as starting a studio from your parents basement, finding a new location, losing clients, and learning business skills. He discovered EMS training during the gym closures and was intrigued by its benefits. He invested in EMS equipment and transitioned his training to focus solely on EMS. He emphasized the importance of targeting a specific niche and leveraging client testimonials to build trust. Nicholas also discussed the ongoing challenge of hiring and onboarding new staff as he plans to expand to multiple locations. The conversation focuses on the best way to onboard and train new employees in an EMS training business. It emphasizes the importance of creating an experience for employees to help them retain information and feel appreciated. The conversation also highlights the need for a thorough hiring process, including assessments, interviews, and reference checks. It discusses the importance of onboarding and providing a strong playbook for new hires. The conversation concludes with a discussion about the future goals of the business, including opening multiple locations and potentially franchising.
Sound Bites
"True entrepreneurship is really like falling down and then putting yourself back together and getting up and doing it again, but doing it even better."
"I ended up buying one device from Germany at the time. And I was like, you know, let me just give it a shot. There wasn't really anything to lose."
"The biggest thing is just identifying your dream avatar so that all of your posts, whether it's social media or ads, is targeted to that person."
"We forget super quickly if we just read something or if we just listen to something."
"It's really about the experience because people retain things and learn when they connect that with all their senses."
"I didn't hire the right person and I didn't have a strong playbook for him to follow."
Chapters
00:00 The Entrepreneurial Journey: Navigating Challenges and Opportunities
08:50 Marketing and Dream Avatar: Targeting a Niche for Success
17:49 Role Evolution: From Trainer to HR Specialist
27:34 Navigating the Challenges of Hiring and Onboarding
38:18 Exploring the Potential of Franchising
46:55 The Art of Business Scalability
46:55 Managing Multiple Locations and Operational Simplicity
Contact Nicholas
Keywords
EMS fitness, COVID-19, challenges, business skills, niche marketing, client testimonials, hiring, onboarding, expansion, onboarding, training, experience, hiring process, probation time, creating a team community, scaling the business, franchising
Summary
Natalie discusses her journey with Electro Muscle Stimulation (EMS) and how she turned it into her passion and career. She talks about the challenges of introducing a new technology to consumers and the importance of educating them about its benefits. Natalie also shares her experience balancing her business and family life, and the value of building a strong support system. She reveals her plans to expand her business through brand licensing and provide training and support to other EMS studios. The conversation revolves around the topic of pricing and value in the EMS industry. The hosts discuss the challenges trainers face in asking for the price their services are worth and the importance of not underselling themselves. They emphasize the value of EMS and the premium price point it deserves. They also highlight the investment in high-end equipment and the cost savings compared to traditional personal training. The conversation touches on the need for patience in building an EMS business and the vision for the future of EMS in various industries and communities.
Connect with Natalie and EMS Enhanced
Chapters
00:00 Introduction and Setting the Stage
00:26 Natalie's Journey with EMS
04:58 Challenges in Introducing EMS to Consumers
12:36 Expanding the EMS Enhance Brand
17:35 The Importance of Education and Support in the EMS Industry
19:15 EMS as a Premium Service
21:06 EMS for the Aging Population
23:24 Paying Premium for the Best Trainers
26:33 The Future of EMS
31:34 Becoming an EMS Entrepreneur
33:40 The Importance of Patience
36:38 Success with a Smaller Client Base
Sound Bites
"How can I figure out how to turn a job, a career into a hobby and help other people?"
"EMS is such a good, amazing way to keep in shape and just, you know, biohack life and just have amazing longevity with our family"
"EMS Enhance is gonna enhance whatever it is you're doing"
Takeaways
Discovering EMS during the pandemic and falling in love with the technology
Transitioning from a corporate job to starting an EMS business
The challenges of introducing a new technology to consumers
The importance of patience and building a strong brand and community
The vision for the future of EMS and the value of offering premium services
Keywords
EMS, Electro Muscle Stimulation, fitness, business, brand licensing, training, support, EMS, pricing, value, trainers, challenges, premium, equipment, cost savings, franchises, longevity, vision, patience, success
Summary
Jessica Giselle Quezada, celebrity makeup artist turned EMS entrepreneur, shares her journey of transitioning from the entertainment industry to starting her own EMS business. She talks about discovering EMS through friends and became obsessed with the results. Jessica emphasizes the importance of being an action taker and investing in yourself and your business. She also discusses the challenges she faced in promoting EMS through social media and the need for clients to experience it firsthand. Jessica highlights the importance of defining your niche and staying consistent in your business. She also talks about the balance between being a mom and an entrepreneur and the flexibility that EMS provides. In this part of the conversation, Johann and Jessica discuss the business side of offering EMS training services. Johann shares her experience with partnering with hotels and other businesses to provide EMS sessions, emphasizing the importance of pitching and selling yourself effectively. She also advises on avoiding unethical practices and protecting your ideas and concepts. Johann introduces the concept of licensing your brand as a way to grow your business and avoid potential issues with trainers leaving and starting their own businesses. They also touch on the topic of pricing and working with celebrities and influencers, highlighting the importance of valuing your time and setting boundaries.
Takeaways
Sound Bites
"I was just like this, you know, when you find this one thing in your life and it's almost feels like you found a gem, like you found literally a gem. That's how I felt."
"It's really not easy accepting that your body is changing so much. Of course, there's this beauty side. I mean, we create humans. It's incredible, right? So it's magic. But then there's also like the side of it. You suffer. I mean, I suffer like big time."
"You have to start from the bottom when you start a business. You got to stay consistent. You got to be patient."
"It's such a win-win situation because especially the models of hotels, everything is calculated what revenue they bring in per square meter."
"You have to word it. I reached out to two hotels, I didn't hear back. So I switched my whole wording. And I was like, okay, let me try it from this angle."
Connect:
The Body Lab Concierge Website
The Body Lab Concierge Instagram
*Welcome to EMS Studio Secrets! In this episode, we're thrilled to have EMS business owner and trainer, Jenny Winklhofer from Zurich, Switzerland. Jenny and I have known each other for 12 years and we both met because of EMS. She has been working with Keto focused nutrition for her clients and integrating supplement sales into her EMS training. We discuss how electro muscle stimulation business owners can leverage keto specific nutrition supplements to to boost client results, fitness for Mom's over the age of 40, the challenges with nutrition and so much more.
Key Questions
How can EMS studio owners and trainers incorporate nutritional coaching along with EMS training for optimal results?
What are the obstacles for EMS trainers to approach the topic of supplements and how can they overcome them?
How can EMS trainers introduce nutritional supplements into their customer journey?
Key Takeaways
Bonus Insights
Call to Action:
