So excited for today's episode. Nicholas Speciale was Jemima Steinhart's first EVER EMS business coaching client and we are so excited to reconnect and provide you the orgin and growth of an EMS Entrepreneur.
Summary
Nicholas Speciale, owner of Speciale Fitness, shares his journey of starting an EMS fitness studio during the COVID-19 pandemic. He faced challenges such as starting a studio from your parents basement, finding a new location, losing clients, and learning business skills. He discovered EMS training during the gym closures and was intrigued by its benefits. He invested in EMS equipment and transitioned his training to focus solely on EMS. He emphasized the importance of targeting a specific niche and leveraging client testimonials to build trust. Nicholas also discussed the ongoing challenge of hiring and onboarding new staff as he plans to expand to multiple locations. The conversation focuses on the best way to onboard and train new employees in an EMS training business. It emphasizes the importance of creating an experience for employees to help them retain information and feel appreciated. The conversation also highlights the need for a thorough hiring process, including assessments, interviews, and reference checks. It discusses the importance of onboarding and providing a strong playbook for new hires. The conversation concludes with a discussion about the future goals of the business, including opening multiple locations and potentially franchising.
Sound Bites
"True entrepreneurship is really like falling down and then putting yourself back together and getting up and doing it again, but doing it even better."
"I ended up buying one device from Germany at the time. And I was like, you know, let me just give it a shot. There wasn't really anything to lose."
"The biggest thing is just identifying your dream avatar so that all of your posts, whether it's social media or ads, is targeted to that person."
"We forget super quickly if we just read something or if we just listen to something."
"It's really about the experience because people retain things and learn when they connect that with all their senses."
"I didn't hire the right person and I didn't have a strong playbook for him to follow."
Chapters
00:00 The Entrepreneurial Journey: Navigating Challenges and Opportunities
08:50 Marketing and Dream Avatar: Targeting a Niche for Success
17:49 Role Evolution: From Trainer to HR Specialist
27:34 Navigating the Challenges of Hiring and Onboarding
38:18 Exploring the Potential of Franchising
46:55 The Art of Business Scalability
46:55 Managing Multiple Locations and Operational Simplicity
Contact Nicholas
Keywords
EMS fitness, COVID-19, challenges, business skills, niche marketing, client testimonials, hiring, onboarding, expansion, onboarding, training, experience, hiring process, probation time, creating a team community, scaling the business, franchising
