Summary

Liza Kalfayan, EMS fitness coach in Northridge, California, shares her journey of focusing on helping middle-aged women in their premenopausal and menopausal stages. She discovered the challenges of hormonal weight gain and joint issues during this phase of life. Liza found that traditional workouts and diets were not effective for her, leading her to explore Electromuscle Stimulation (EMS). She explains how EMS has transformed her body and improved her endurance. Liza also discusses the challenges she faced in starting her own business and learning to navigate social media, but she remains positive and determined to succeed. The conversation revolves around the challenges of marketing and selling EMS (Electromuscle Stimulation) training. The main theme is the importance of education and understanding the language of the target audience. The conversation also touches on the need for patience, perseverance, and a positive mindset in the fitness industry. The key takeaway is that building relationships and taking consistent action are crucial for success. The conversation ends with a focus on the joy of transforming clients and the spiritual journey of EMS training.

Takeaways

• Hormonal weight gain and joint issues are common challenges for middle-aged women in their premenopausal and menopausal stages.

• Traditional workouts and diets may not be effective during this phase of life, and alternative methods like EMS can provide better results.

• EMS has helped Liza transform her body, improve her endurance, and become a more effective fitness instructor.

• Starting a business and navigating social media can be challenging, but a positive attitude and willingness to learn can lead to success. Education and understanding the language of the target audience are crucial in marketing EMS training.

• Patience, perseverance, and a positive mindset are essential in the fitness industry.

• Building relationships and taking consistent action are key to success.

• The joy of transforming clients and the spiritual journey of EMS training are rewarding aspects of the business.

Sound Bites

• "The more weight I was gaining. And it wasn't like weight that was distributed evenly. It was hormonal weight gain."

• "The more cardio you do, we're eating away at more muscle."

• "The big challenge that we're facing is... because you can now fast-track, you can do so much for customers."

• "It's learning about creating the hook that talks to her instead of saying EMS is the answer for everyone."

• "EMS activates your muscle cell. So when your muscle cells are activated, it's like your oven is burning more every day."

Contact:

You can reach out to Liza via her Instagram page.

Keywords

fitness, middle-aged women, premenopause, menopause, hormonal weight gain, joint issues, Electromuscle Stimulation, EMS, endurance, challenges, starting a business, social media, EMS training, marketing, education, target audience, language, challenges, patience, perseverance, positive mindset, building relationships, consistent action, transformation, spiritual journey