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Core Insights: Strategy
Warwick Business School
26 episodes
8 months ago
Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
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Business
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Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
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Business
Episodes (20/26)
Core Insights: Strategy
Creating a legacy for major cultural events
Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
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1 year ago
26 minutes

Core Insights: Strategy
Four ways to stop knowledge leaking in an R&D partnership
Core Insights host Trevor Barnes talks to Jeff Reuer, Distinguished Research Environment Professor at Warwick Business School and the Guggenheim Endowed Chair and Professor of Strategy and Entrepreneurship at the University of Colorado. Professor Reuer explains how R&D partnerships are both necessary and can be done without either company exposing their trade secrets to each other. He has researched how knowledge leaks in these sort of partnerships and puts forward four ways in which comp...
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4 years ago
28 minutes

Core Insights: Strategy
The competency trap and how companies can avoid it
Companies have been falling victim to the competency trap for many years, most notably Kodak, which failed to anticipate the switch to digital cameras in time and disappeared from our lives. Jerker Denrell, Professor of Behavioural Science, explains to Core Insights host Trevor Barnes just what the competency trap is and how firms can avoid it, detailing the mindset and steps needed. Read more on how to avoid the competency trap here.
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4 years ago
30 minutes

Core Insights: Strategy
The Visuals Strategy Framework – a tool to bring strategy to life
Research by Sotirios Paroutis, Professor of Strategic Management, has found the much-derided PowerPoint is in fact a vital tool in the development of strategy, giving meaning and understanding to the abstract ideas contained in many company's vision. Professor Paroutis tells Core Insights host Trevor Barnes how his Visuals Strategy Framework can help those building a strategy to maximise their presentations with the right visuals and information to bring clarity and agreement. Read more...
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4 years ago
25 minutes

Core Insights: Strategy
Open strategy: why it is growing in popularity and how to do it
Strategy is moving out of the C-suite. More and more companies are involving not just their executives, but employees on the shopfloor and even stakeholders outside of the firm to devise their strategy. Christina Wawarta, Associate Fellow at Warwick Business School and Senior Manager Corporate Strategy at Europe's biggest home appliances manufacturer BSH, explains how open strategy works and its advantages. She also details the tools companies will need to carry out their own open strategy pr...
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4 years ago
31 minutes

Core Insights: Strategy
How your company should fight back if it has been hit by disruptive innovation
Over nine years Sotirios Paroutis and Luciano Oviedo were able to go behind the scenes at Cisco and see how the company reacted to the emergence of Amazon Web Services' cloud platform that disrupted its established business model. Cisco was able to come back and Core Insights host Trevor Barnes interviews the pair to find out the five lessons they learned through their research that other companies can use to come back from a disruptive innovation. Read more on the research here.
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4 years ago
29 minutes

Core Insights: Strategy
The four principles to build long-term survival for a company
Christian Stadler, Professor of Strategic Management, has spent many years studying Europe's century-old firms. Listen to this podcast with Core Insights host Trevor Barnes to discover what he learned about building enduring success and the common themes that has seen companies like Shell, Allianz, Siemens and Legal & General prosper for so long. Professor Stadler details the four principles that can help companies lay the foundations for developing a sustainable competitive advanta...
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4 years ago
30 minutes

Core Insights: Strategy
How to exploit luck to gain a competitive advantage
Does luck play a part in business? According to Chengwei Liu's research it plays a huge part, with good luck largely underestimated by managers and bad luck overestimated. Listen to the Associate Professor of Strategy and Behavioural Science tell Core Insights host Trevor Barnes how luck and people's ignorance of it can be used to build a strategy to beat your rivals. Read more on how to use luck to your advantage by using Dr Liu's Analytical Behavioural Strategy here. You can also read an ex...
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4 years ago
29 minutes

Core Insights: Strategy
Janus Strategy – the strategy that drove Apple to the top
Named after the Roman God Janus, who could survey two or more directions simultaneously, in this episode Loizos Heracleous explains how Janus Strategy is the route to success for today's top companies. The Professor of Strategy explains to Core Insights host Trevor Barnes how Janus Strategy sees companies adopt two seemingly contradictory objectives to take a competitive advantage in their industry, with Apple being the prime example. Listen to hear how the Silicon Valley giant has done it an...
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4 years ago
35 minutes

Core Insights: Strategy
How to transform a corporation through mergers and acquisitions
In 1999 Dow Chemical decided to embark on one of the most ambitious transformations in US corporate history. It decided to pivot from low-margin chemicals into high-margin speciality chemicals and embarked on the acquisition of 138 companies, enter 122 joint ventures and unravel 156 divestitures. Koen Heimeriks, Professor of Strategy, has studied the journey and reveals to Core Insights host Trevor Barnes the lessons learned and the tools needed for others to transform their business successf...
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4 years ago
29 minutes

Core Insights: Strategy
Applying design thinking to your company’s strategy
Design thinking has become the de facto way to innovate for successful companies these days, but it is now moving further up the organisational hierarchy. Core Insights host Trevor Barnes talks to Pietro Micheli, Professor of Business Performance and Innovation, on how organisations can use design thinking in building a strategy and why the concept is so helpful in today's climate of uncertainty. Read more on how design thinking can aid a company's strategy and the six factors involved in usi...
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4 years ago
29 minutes

Core Insights: Strategy
How to incorporate strategic agility in your business
Core Insights host Trevor Barnes talks to Loizos Heracleous, Professor of Strategy, about agility. Once the manifesto for software designers, agile has worked its way to the top of organisations as companies look to cope with an increasingly complex and uncertain world. Even before the global pandemic evidence suggested that volatility was increasing with more and more companies being disrupted by nimble start-ups as technology evolves at rapid rates in the fourth industrial revolution....
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4 years ago
32 minutes

Core Insights: Strategy
How to make sure your organisation is ready for the recession
Core Insights host Trevor Barnes interviews Hossam Zeitoun, Associate Professor of Behavioural Science & Strategy, on his latest research on which firms are able to withstand a recession. Dr Zeitoun analysed nearly 1,000 workplaces before and after the 2007-09 Great Recession to see why some thrived and others capitulated. As we enter the pandemic-induced global recession he reveals what the research revealed about those companies that came out of the recession intact. Read more about thi...
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5 years ago
31 minutes

Core Insights: Strategy
How the pandemic has shown the new normal needs rights for whistleblowers
Marianna Fotaki, Professor of Business Ethics, talks to Core Insights host Trevor Barnes about the importance of whistleblowers for organisations and society during the pandemic and in the new normal after it. She argues that instead of fearing and persecuting whistleblowers organisations should be putting in place 'speak-up' processes and rules so leaders hear of any mal-practice and can take swift action. For more on the role of whistleblowers and their importance during the pandemic read P...
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5 years ago
25 minutes

Core Insights: Strategy
Governments should be up front about the trade-offs made in relaxing lockdown
Graham Loomes, Professor of Behavioural Science, reveals the trade-offs Governments are making between people's health and their livelihoods and argues they should be made transparent as leaders relax lockdown measures to get their economies moving again. Professor Loomes talks to Core Insights host Trevor Barnes about the difficult balancing act Governments are making in trying to save jobs and the economy and the increase risks it brings in spreading the virus. You can read Professor Loomes...
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5 years ago
33 minutes

Core Insights: Strategy
Is repurposing drugs our only hope in tackling Coronavirus?
Core Insights host Trevor Barnes talks to Ayfer Ali, Assistant Professor of Strategy, on how repurposing already existing drugs provides our best route to treating Coronavirus. Dr Ali reveals how a drugs repurposing strategy can unearth dozens of compounds in the fight against the global pandemic. She discusses how the steroid dexamethasone, which a study showed could reduce the risk of death by a third among hospitalised patients requiring ventilation, could be one of many possible re-purpos...
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5 years ago
26 minutes

Core Insights: Strategy
The types of leadership needed in a crisis like this pandemic
Core Insights host Trevor Barnes talks to Keith Grint, Professor Emeritus at the University of Warwick and one of the leading figures on leadership in academia. He talks about the different facets of leadership that are needed during a crisis from command-and-control to handling wicked problems. Professor of Grint, who was Professor of Public Leadership at Warwick Business School until 2018, has written numerous books on leadership including Leadership, Management & Command: Rethinking D-...
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5 years ago
32 minutes

Core Insights: Strategy
How to lead a virtual team
The lockdown across much of the world due to the COVID-19 pandemic has meant many people having to work from home, but how do you lead a team over the internet? Davide Nicolini, Professor of Organisation Studies and Director of the Knowledge & Innovation Network, reveals his research on the topic to Core Insights host Trevor Barnes. Professor Nicoloni explains the rules and pitfalls of managing a team exclusively online. For more read Professor Nicolini's article Four rules for leading a ...
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5 years ago
26 minutes

Core Insights: Strategy
How to re-invent your business and emerge from lockdown in better shape
In this 'Leading through COVID-19' episode Pietro Micheli, Professor of Business Performance and Innovation, talks through how Design Thinking can help companies find new markets and products, even re-invent their business to cope with the economic impact of the lockdown. Professor Micheli talks to host Trevor Barnes about the process and mindset to see the lockdown as an opportunity to make your business fit for the 'new normal'. Read more on how to use Design Thinking to re-invent your busi...
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5 years ago
34 minutes

Core Insights: Strategy
How does the Coronavirus tracing app work?
Eivor Oborn, Professor of Healthcare Management, discusses the various coronavirus tracing apps that are being trialled with Core Insights host Trevor Barnes. Professor Oborn explains the disadvantages and advantages of the UK's NHSX app currently being tested on the Isle of Wight and how it differs to Google and Apple's version. To read more on how the app will work read Professor Oborn's article here.
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5 years ago
29 minutes

Core Insights: Strategy
Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...