Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
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Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
The four principles to build long-term survival for a company
Core Insights: Strategy
30 minutes
4 years ago
The four principles to build long-term survival for a company
Christian Stadler, Professor of Strategic Management, has spent many years studying Europe's century-old firms. Listen to this podcast with Core Insights host Trevor Barnes to discover what he learned about building enduring success and the common themes that has seen companies like Shell, Allianz, Siemens and Legal & General prosper for so long. Professor Stadler details the four principles that can help companies lay the foundations for developing a sustainable competitive advanta...
Core Insights: Strategy
Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
