Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
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Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
How your company should fight back if it has been hit by disruptive innovation
Core Insights: Strategy
29 minutes
4 years ago
How your company should fight back if it has been hit by disruptive innovation
Over nine years Sotirios Paroutis and Luciano Oviedo were able to go behind the scenes at Cisco and see how the company reacted to the emergence of Amazon Web Services' cloud platform that disrupted its established business model. Cisco was able to come back and Core Insights host Trevor Barnes interviews the pair to find out the five lessons they learned through their research that other companies can use to come back from a disruptive innovation. Read more on the research here.
Core Insights: Strategy
Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
