Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
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Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
Is repurposing drugs our only hope in tackling Coronavirus?
Core Insights: Strategy
26 minutes
5 years ago
Is repurposing drugs our only hope in tackling Coronavirus?
Core Insights host Trevor Barnes talks to Ayfer Ali, Assistant Professor of Strategy, on how repurposing already existing drugs provides our best route to treating Coronavirus. Dr Ali reveals how a drugs repurposing strategy can unearth dozens of compounds in the fight against the global pandemic. She discusses how the steroid dexamethasone, which a study showed could reduce the risk of death by a third among hospitalised patients requiring ventilation, could be one of many possible re-purpos...
Core Insights: Strategy
Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
