Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
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Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
How to transform a corporation through mergers and acquisitions
Core Insights: Strategy
29 minutes
4 years ago
How to transform a corporation through mergers and acquisitions
In 1999 Dow Chemical decided to embark on one of the most ambitious transformations in US corporate history. It decided to pivot from low-margin chemicals into high-margin speciality chemicals and embarked on the acquisition of 138 companies, enter 122 joint ventures and unravel 156 divestitures. Koen Heimeriks, Professor of Strategy, has studied the journey and reveals to Core Insights host Trevor Barnes the lessons learned and the tools needed for others to transform their business successf...
Core Insights: Strategy
Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
