Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
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Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
How to re-invent your business and emerge from lockdown in better shape
Core Insights: Strategy
34 minutes
5 years ago
How to re-invent your business and emerge from lockdown in better shape
In this 'Leading through COVID-19' episode Pietro Micheli, Professor of Business Performance and Innovation, talks through how Design Thinking can help companies find new markets and products, even re-invent their business to cope with the economic impact of the lockdown. Professor Micheli talks to host Trevor Barnes about the process and mindset to see the lockdown as an opportunity to make your business fit for the 'new normal'. Read more on how to use Design Thinking to re-invent your busi...
Core Insights: Strategy
Core Insights host Trevor Barnes talks to Jonothan Neelands, Professor of Creative Education at Warwick Business School, about his that work helped Coventry to develop its winning bid to become UK City of Culture in 2021. The City of Culture programme, and events such as the Commonwealth Games held in Birmingham in 2022, are seen as individual successes. However, the UK currently lacks a major events strategy to maximise the benefits of future events. Professor Neelands reveals how a framew...
