In this season finale, host Emily Ruse breaks down one of the most misunderstood but powerful tools for clinic marketing right now: Instagram Reels.
If you’ve been avoiding reels because they feel overwhelming or you think you need expensive equipment or influencer style transitions this episode will change your perspective. Reels don’t have to be complicated. In fact, the most effective ones are short, simple, and built on strategy.
Whether you’re a solo injector or running a team, this episode will give you a repeatable system for creating reels that don’t just look good on Instagram but are also able to bring in new patients and build long-term trust.
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In this week's episode, host Emily Ruse reveals why most clinic events fall flat and how to transform them into powerful growth tools that actually fill your diary.
Too many aesthetics clinic host events that look good on Instagram but don’t lead to bookings. Patients sip bubbles, flick through a brochure, and leave without committing. But when you design events with intention, they become one of the most effective ways to attract new patients, nurture existing ones, and position your clinic as the go-to in your area.
If you’ve ever hosted an open evening and felt disappointed with the lack of bookings, or if you’ve avoided events altogether because they seemed like too much effort this episode will show you how to run clinic events that genuinely grow your business, not just your Instagram feed.
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In this episode, Emily dives into one of Instagram’s most underused yet most powerful tools for clinics and practitioners which is Instagram Stories.
While many aesthetics businesses rely heavily on reels and feed posts, stories are often left as an afterthought or worse, used incorrectly. But stories are where your warmest audience lives the people who already follow you, know you, and are considering becoming your patients.
If you’ve ever felt like stories don’t “work” for your business, or you’re not sure what to post, this episode will show you how to turn stories into one of the most powerful parts of your aesthetics marketing strategy.
Because at the end of the day, stories aren’t about perfection they’re about presence. And when you show up consistently and intentionally, you transform casual followers into loyal patients.
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In this episode, Emily Ruse sits down with Dr. Jessica Halliley, founder of Your Beauty Doctor, aesthetics trainer, GP, KOL, and mum of two.
Dr. Jess’s journey will resonate with so many practitioners- balancing long NHS shifts, late night home appointments, and motherhood, before scaling into a thriving clinic with a growing team and a respected brand built on integrity and natural results.
This episode is packed with real insights for aesthetic practitioners who are navigating growth, feeling stretched thin, or wondering how to scale without burning out.
If you’re an aesthetics practitioner balancing multiple roles or scared to take the leap into your first clinic, this episode will give you the encouragement and the strategy to keep moving forward.
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Getting leads isn’t the problem for most aesthetics clinics converting them is. In this episode, Emily breaks down exactly how to transform more of your inquiries into booked consultations and paying patients, without feeling pushy or resorting to discounts.
If you’ve ever wondered why your diary still has gaps despite a healthy number of inquiries, this episode will help you fix the real issue- your conversion process. Emily shares a proven framework that covers mindset, speed of response, qualifying leads, handling objections, and closing the loop so you can consistently fill your calendar and increase revenue
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In this week’s episode, Emily is joined by Corinne from Patient Perfect to talk all things memberships- why they matter, how to structure them and how to make them work for both your business and your patients.
If you’ve been thinking about launching a membership but feel unsure about pricing, value, or where to even start, this episode is packed with no fluff advice.
Emily and Corinne cover the most common mistakes aesthetic practitioners make when creating membership models, the key mindset shifts you need to make it profitable and sustainable, and how to avoid overcomplicating something that should actually simplify your business.
You’ll walk away with clarity on how to create a membership that builds patient loyalty and recurring revenue without undercharging or burning out.
Be sure to tune in to hear how you can get 25% off your subscription for the first year with Patient Perfect- a great way to start your membership journey!
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Don’t forget to hit follow and leave a review. It helps more aesthetic practitioners find conversations that matter.
In this weeks episode, Emily breaks down the TikTok hype and whether it’s a smart move for aesthetic business owners.
If you’ve ever felt pressure to jump on TikTok because “everyone’s doing it,” this episode will help you make a decision based on strategy not stress.
Emily shares why TikTok isn’t a magic wand for bookings, the key differences between TikTok and Instagram, the questions you should ask before adding another platform to your plate and how to avoid wasting time on content that doesn’t move the needle.
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Don’t forget to hit follow and leave a review. It helps more aesthetic practitioners find conversations that matter.
In this episode, Emily speaks with Emma Ross, founder of ERA Aesthetics & Wellness, Northern Ireland’s first sanctuary dedicated to combining advanced medical aesthetics with holistic wellness practices.
Emma, a former nurse and midwife, shares her journey from clinical healthcare into aesthetics, the decision to open her own intentional space, and how turning 40 became a catalyst for redefining both her business and personal purpose. Alongside her creative director Megan, Emma dives into how they built a brand rooted in self-worth, connection, and authenticity, far beyond the traditional “clinic” model.
Whether you’re an aesthetic practitioner looking to differentiate your brand, create stronger client relationships, or infuse purpose into your services, this episode is packed with valuable insights, honest reflections, and actionable inspiration.
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Don’t forget to hit follow and leave a review on Apple Podcasts or Spotify. It helps more aesthetic practitioners find conversations that matter.
In this weeks episode, Emily shares an honest, behind-the-scenes look at what it really takes to successfully outsource your social media and digital marketing as an aesthetic practitioner.
If you’ve ever considered hiring a social media manager or already have one but aren’t seeing results, this is the episode you need to hear before spending another penny.
Drawing on her experience working with aesthetic clinics across the UK, Emily explains why outsourcing doesn’t mean stepping back entirely and how the most successful marketing partnerships are built on collaboration, clarity, and content that reflects your brand from the inside out.
Whether you’re a solo injector or a growing team, this episode will help you take ownership of your marketing in a way that feels sustainable and actually delivers results.
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In this episode, host Emily Ruse sits down with Lucy Foster, founder of Three Medical Aesthetics in Nottingham and London. With over a decade of NHS experience and a deep commitment to patient centered care, Lucy shares her unfiltered journey from paediatric nursing to running a successful aesthetics business and everything she’s learned along the way.
From prescribing hurdles and industry stigma to clinic renovations and becoming a trainer, this episode dives into the realities of launching a values led aesthetics clinic in an unregulated, often overwhelming industry.
Whether you’re a nurse thinking of making the leap or a practitioner feeling stuck, Lucy’s story offers candid insights and reassurance that there’s no one right way to grow in aesthetics, only your own.
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In this season finale, Emily dives into the unspoken mindset blocks that hold so many aesthetic practitioners back from showing up confidently, taking action, and growing their business sustainably.
If you've ever said “I don't have time,” avoided posting because you're afraid of being judged, or constantly compare your clinic to someone else’s, this episode is your sign to stop playing small and start shifting how you think about growth.
Emily shares the most common patterns she sees with both new and experienced clinic owners: perfectionism, fear of visibility, lack of action, and fear of investing. More importantly, she breaks down how to recognise these blocks and move past them with clarity and confidence.
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In this episode, Emily dives deep into the most underused but highly effective marketing strategy for aesthetic clinics: SEO (Search Engine Optimisation). While social media is often front and centre in aesthetics marketing, SEO is the powerhouse behind long-term visibility, local search dominance, and consistent client bookings.
If you're tired of relying solely on Instagram and want your website to actually bring in leads, this is the episode you need to hear.
Emily walks you through five key SEO strategies tailored specifically for aesthetic businesses. From how to improve your local visibility on Google, to creating high-performing treatment pages, writing blog posts that rank, and the often-overlooked power of video and backlinks.
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In this episode, Emily is joined by Nicky Baker, Regulatory Project Manager at the Advertising Standards Authority (ASA), to demystify one of the most confusing areas for aesthetic practitioners—how to legally and safely market treatments like Botox, prescription weight-loss injections, and IV drips online.
Whether you’re using Instagram, writing blog content, running a website, or reposting testimonials, the UK’s advertising guidelines can be a minefield. In this episode, Nicky breaks down what’s allowed, what’s not, and what language could land you in hot water even if your intentions are good.
From hashtags and before-and-after photos to press features and influencer content, this episode offers clear, practical guidance to help you stay compliant and confident when promoting your services.
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In this week's episode, Emily shares a value-packed guide to help aesthetic practitioners convert their Instagram followers into consistent, high-quality client bookings—without needing a massive following. If you’ve been creating content but not seeing real results, this episode will show you the exact steps to take to turn warm leads into paying patients.
Emily breaks down the six strategies she’s seen work time and time again with her own clients—from selling through stories in a natural way, to writing stronger captions with calls to action, and building email lists that nurture inquiries beyond Instagram’s algorithm.
Whether you’re just starting your aesthetics clinic or looking to make Instagram your top lead generator, this episode is filled with practical steps to help you attract, engage, and convert more followers.
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In this episode, host Emily Ruse chats with Dr. Amy Law, a dentist-turned-aesthetic practitioner who has built a trusted, patient-first clinic grounded in ethics, education, and results.
Dr. Amy shares her real-life business journey—from transitioning out of the NHS and launching her own clinic, to learning the hard way through a website investment gone wrong. She reveals how she now drives consistent bookings through Google search and SEO, and why building trust through patient education has been a key part of her clinic’s long-term growth.
You’ll also hear about her viral skincare transformation with Coleen Rooney, the success she’s had with Facebook ads, and her thoughts on why staying small and focused has made her clinic more sustainable.
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Is Instagram draining your energy instead of bringing in bookings? In this week's episode, Emily gives you the ultimate guide to making Instagram work for your aesthetics business in 2025. Whether you’re frustrated by the algorithm, stuck in a content rut, or just wondering why your reach has dropped—this is your playbook for getting back in control.
Emily breaks down how Instagram really works, why your content may not be reaching the right people, and what you can do today to boost engagement and attract more of your ideal clients. Packed with practical advice, real examples, and no-fluff strategy, this episode is your go-to Instagram reset.
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In this episode, host Emily Ruse speaks with Dr. Olivia McCabe-Robinson, a former NHS surgeon turned aesthetics doctor and the founder of Dr Olivia Medispa. Known for her commitment to patient safety, evidence-based practice, and raising industry standards, Dr. Olivia shares her powerful journey from surgical training to creating a thriving, research-driven aesthetics clinic in Glossop.
They explore what it really takes to grow a clinic from the ground up, the importance of supporting women in aesthetics, and how Olivia is helping to shift perceptions in an industry that’s often misunderstood. From building a magnetic local presence to launching the Northwest Aesthetics Research Group, this episode is filled with inspiration, practical insight, and a refreshing dose of honesty.
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In this week's episode, Emily dives deep into one of the most powerful tools for clinic growth , personal branding. If you’re an aesthetic practitioner trying to stand out in a saturated market, feel more confident on social media, and attract aligned, high-quality patients, this is the episode you need.
Emily breaks down exactly what a personal brand is (and what it’s not), and shares actionable steps to help you connect with your audience, communicate your values, and become the go-to expert in your niche. She also opens up about her own experience building a personal brand, the mindset blocks that get in the way, and how shifting her content strategy has directly impacted her engagement, inquiries, and income.
Clients aren’t just buying treatments, they’re buying into you! And in a competitive space where multiple practitioners may offer similar services at similar prices, your personal brand is what creates emotional connection, builds loyalty, and turns followers into booked patients.
Whether you’re building from scratch or refining your online presence, this episode will help you establish a personal brand that’s aligned, authentic, and impactful.
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In this weeks episode, host Emily Ruse is joined by industry icon Lorna Bowes, founder of AestheticSource, to discuss why skincare is the most underused—but most powerful—tool for growing an aesthetic clinic.
With decades of experience in dermatology, injectables, and clinic ownership, Lorna shares how skincare can drive revenue, improve patient outcomes, and build long-term loyalty when it’s done right.
Together, Emily and Lorna explore how to integrate skincare into your consultations and treatment plans naturally, how to boost patient retention, and how to create a passive income stream through online skincare sales and subscriptions.
Whether you're new to retailing skincare or want to elevate your current offering, this episode is packed with actionable advice and industry insight.
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In this weeks powerful and deeply personal episode, Emily is joined by Dr. Alison Colville, founder of The Avery Clinic, to discuss her unique journey through medicine, IVF, and rediscovering the true meaning of aesthetics. Dr. Alison shares how her background in general practice, combined with her training in functional medicine and her own fertility struggles, which shaped her approach to aesthetics and led her to build a clinic that empowers women from the inside out.
Dr. Alison opens up about the emotional toll of IVF, stepping away from aesthetic treatments, and the pivotal moment that helped her reconnect with herself—and aesthetics. She now brings a holistic, hormone-aware approach to her clinic, combining regenerative treatments with long consultations, patient education, and a focus on confidence over perfection.
Dr. Alison also shares her tips for building camera confidence on social media, connecting authentically with patients, and creating a strong brand voice. If you’ve ever struggled with how to “show up” as a practitioner or questioned the emotional side of aesthetics, this episode will resonate deeply.
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