In this week's episode, Emily dives deep into one of the most powerful tools for clinic growth , personal branding. If you’re an aesthetic practitioner trying to stand out in a saturated market, feel more confident on social media, and attract aligned, high-quality patients, this is the episode you need.
Emily breaks down exactly what a personal brand is (and what it’s not), and shares actionable steps to help you connect with your audience, communicate your values, and become the go-to expert in your niche. She also opens up about her own experience building a personal brand, the mindset blocks that get in the way, and how shifting her content strategy has directly impacted her engagement, inquiries, and income.
Clients aren’t just buying treatments, they’re buying into you! And in a competitive space where multiple practitioners may offer similar services at similar prices, your personal brand is what creates emotional connection, builds loyalty, and turns followers into booked patients.
Whether you’re building from scratch or refining your online presence, this episode will help you establish a personal brand that’s aligned, authentic, and impactful.
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