In this episode, host Emily Ruse chats with Dr. Amy Law, a dentist-turned-aesthetic practitioner who has built a trusted, patient-first clinic grounded in ethics, education, and results.
Dr. Amy shares her real-life business journey—from transitioning out of the NHS and launching her own clinic, to learning the hard way through a website investment gone wrong. She reveals how she now drives consistent bookings through Google search and SEO, and why building trust through patient education has been a key part of her clinic’s long-term growth.
You’ll also hear about her viral skincare transformation with Coleen Rooney, the success she’s had with Facebook ads, and her thoughts on why staying small and focused has made her clinic more sustainable.
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