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Beyond the Needle: The Aesthetics Business Podcast
Emily
34 episodes
6 days ago
Growing an aesthetics clinic today isn’t easy—I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily Ruse. This podcast gives you a behind-the-scenes look at what it takes to thrive in this speciality. Each week, I share strategies that work—from social media & email marketing to building a website that converts and mastering SEO. If you’re an aesthetic practitioner seeking no-nonsense advice, you’re in the right place. Follow me on Instagram @bloomandbeyondstudio and visit bloomandbeyondstudio.com!
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Business
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Growing an aesthetics clinic today isn’t easy—I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily Ruse. This podcast gives you a behind-the-scenes look at what it takes to thrive in this speciality. Each week, I share strategies that work—from social media & email marketing to building a website that converts and mastering SEO. If you’re an aesthetic practitioner seeking no-nonsense advice, you’re in the right place. Follow me on Instagram @bloomandbeyondstudio and visit bloomandbeyondstudio.com!
Show more...
Business
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How To Help Your Clinic Rank #1 On Google
Beyond the Needle: The Aesthetics Business Podcast
39 minutes 12 seconds
5 months ago
How To Help Your Clinic Rank #1 On Google

In this episode, Emily dives deep into the most underused but highly effective marketing strategy for aesthetic clinics: SEO (Search Engine Optimisation). While social media is often front and centre in aesthetics marketing, SEO is the powerhouse behind long-term visibility, local search dominance, and consistent client bookings.

If you're tired of relying solely on Instagram and want your website to actually bring in leads, this is the episode you need to hear.

Emily walks you through five key SEO strategies tailored specifically for aesthetic businesses. From how to improve your local visibility on Google, to creating high-performing treatment pages, writing blog posts that rank, and the often-overlooked power of video and backlinks.


Connect with Emily:

  • Website: bloomandbeyondstudio.com
  • Instagram: @bloomandbeyondstudio
Beyond the Needle: The Aesthetics Business Podcast
Growing an aesthetics clinic today isn’t easy—I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily Ruse. This podcast gives you a behind-the-scenes look at what it takes to thrive in this speciality. Each week, I share strategies that work—from social media & email marketing to building a website that converts and mastering SEO. If you’re an aesthetic practitioner seeking no-nonsense advice, you’re in the right place. Follow me on Instagram @bloomandbeyondstudio and visit bloomandbeyondstudio.com!