Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective.
The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible.
Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants like Slack, Zendesk, and Salesforce, will share strategies and best practices for harnessing the power of marketing metrics.
Key topics of discussion will include:
- Measuring marketing ROI
- Tracking KPIs that matter
- Metrics for cross-functional collaboration
- And much more
Follow Bill Macaitis on LinkedIn: https://www.linkedin.com/in/bmacaitis/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Marketing, art or science?
Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”.
Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are key to effective marketing.
Professor Byron will share insights from his influential book “How Brands Grow: What Marketers Don't Know.” as well as draw on his evidence-based research into all things marketing.
Follow Byron Sharp on LinkedIn: https://www.linkedin.com/in/professorbyronsharp/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
A big topic out here: LinkedIn presence for business growth.
There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees.
Richard is the person we look up to for best practices on LinkedIn.
This Session is going to be packed with information you’ll want to write down!
Some of the topics we’ll cover:
- Algorithm Insights
- How to create a winning content strategy?: Discover essential elements for crafting engaging and valuable content.
- How to convert LinkedIn engagement to business?
There are just a few people out there who can call themselves LinkedIn Social Selling Gurus. Richard is one of them even though he does not say it out loud.
Follow Richard van der Blom on LinkedIn: https://www.linkedin.com/in/richardvanderblom/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Ever felt like your attribution models were lying to you?
In this episode of Attributed, originally a webinar hosted by Brendan Hufford, Founder at Growth Sprints, we dive deep into the often-misleading world of B2B marketing attribution.
Brendan is joined by Steffen Hedebrandt, CMO and Co-founder at Dreamdata, to unpack the real story behind Sendoso's marketing success.
You'll discover:
If you're tired of chasing "credit" and want to truly understand your pipeline, this episode is a must-listen.
Follow Brendan Hufford on LinkedIn: https://www.linkedin.com/in/brendanhufford/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Tune into this special episode of Attributed, taken from The Founder-Led Marketing Show with host Finn Thormeier, featuring our very own Steffen Hedebrandt, co-founder and CMO of Dreamdata.
Steffen unpacks the secrets behind Dreamdata's consistent and impactful employee advocacy strategy on LinkedIn.
Discover how they transformed 300,000 impressions into a repeatable, operationalized social selling system without making it "corporate”.
You’ll learn about what it really takes to scale LinkedIn content into an always-on revenue channel. This is a must-listen for anyone looking to build a strong employee advocacy program.
Follow Finn Thormeier on LinkedIn: https://www.linkedin.com/in/finnthormeier/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Follow The Founder-Led Marketing Show Podcast here: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
On this special episode of Attributed, we're sharing a conversation featuring our very own CMO and co-founder, Steffen Hedebrandt, from his guest appearance on Cognism's podcast, Marketing Dilemmas, hosted by Liam Bartholomew.
Steffen and Liam tackle a B2B marketing challenge: how to bridge the gap between awareness and sales readiness. They talk about where to focus your marketing efforts in the funnel and how to transform passive awareness into high-intent engagement.
Follow Liam Bartholomew on LinkedIn: https://www.linkedin.com/in/liam-bartholomew-90004b83/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Follow Marketing Dilemmas Podcast here: https://podcasts.apple.com/dk/podcast/marketing-dilemmas/id1676590481
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Tired of the same old B2B outreach tactics? Want to break through the noise and accelerate your deals in a way that feels human and impactful?
Join us for a conversation with Laura Erdem from Dreamdata and gifting expert Kacie Jenkins, SVP of Marketing at Sendoso.
With her expertise in driving growth and building customer-centric strategies, Kacie will join Laura to reveal how B2B marketing and sales teams can strategically use gifting platforms to move beyond transactional interactions and truly connect with prospects and customers.
They'll cover how strategic gifting can help you:
- Open new doors with hard-to-reach prospects by creating memorable, personalized touchpoints.
- Re-engage stalled conversations and push opportunities forward with thoughtful gestures that demonstrate you understand their needs.
- Build stronger, more authentic relationships that drive loyalty, expansion, and ultimately, revenue – moving away from impersonal marketing.
If you're a B2B marketer who believes in the power of personalized engagement and is looking for actionable ways to boost pipeline and close deals faster in a non-transactional way, this is one event you won't want to miss.
Get ready to transform your B2B approach with the strategic power of gifting!
Follow Kacie Jenkins on LinkedIn: https://www.linkedin.com/in/kaciejenkins/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Join us for a session with Canberk Beker, Founder at ROASted, and Laura Erdem, Sales Leader at Dreamdata. They’re tackling the big question of the moment: how can you use LinkedIn Ads actually to grow your B2B sales and pipeline?
Canberk explains why chasing direct conversions isn’t enough. He explains how smart LinkedIn Ads can directly help sales, how engagement metrics and modern tools can help you reach the right accounts with the right content, and why marketing is essential for sales success.
What you'll learn:
- How you can use LinkedIn Ads to support sales actively.
- How you can turn engagement data into sales opportunities.
- The role of marketing as a direct contributor to revenue generation.
Follow Canberk Beker on LinkedIn: https://www.linkedin.com/in/canberkbeker/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Most B2B website visitors aren't ready to talk to sales, but they might want to experience your product.
Tune into this practical session with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, where we'll uncover how to really make interactive demos work in B2B.
Drawing on key data and insights from the State of the Interactive Product Demo 2025 report, Natalie will share actionable strategies and best practices to help you maximize the impact of your interactive demos.
We will discuss:
- Proven use cases across the B2B buyer journey that are driving real results for companies today.
- Why ungated demos often outperform gated ones, with data showing higher engagement for ungated experiences.
- Strategies for leveraging demo centers and tailored demos to speak directly to different personas and use cases.
- Best practices for crafting engaging demos, including optimal length and content based on top-performing examples.
- Crucially, how to connect interactive demo engagement data to actual revenue outcomes, giving you the insights needed to prove ROI.
If you're a B2B marketing professional focused on driving pipeline, improving conversion rates, and enhancing the digital buyer experience, this session is for you.
Natalie's expertise from the front lines of B2B growth and her insights from Navattic's extensive data will provide you with tangible takeaways you can put into action right away.
Ready to make your interactive demos really work?
Follow Natalie Marcotullio on LinkedIn: https://www.linkedin.com/in/natalie-marcotullio/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
In this special PRODcast edition, we pull back the curtain on one of Dreamdata’s most impactful product updates yet: our own IP-to-company resolution engine.
Built in-house to solve the gaps left by traditional intent providers, this proprietary tech already delivers match rates of up to 80% and helps customers identify up to 15x more companies than before.
In this episode, we cover:
If you care about tracking anonymous traffic, improving attribution, and unlocking more revenue from your website, this PRODcast is for you.
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
The B2B marketing landscape is constantly evolving, and so is Account-Based Marketing. What were best practices last year might not be the most effective approaches in 2025.
Join this timely panel conversation diving into the state of ABM right now.
Moderated by Steffen Hedebrandt, CMO & Cofounder of Dreamdata, this is your chance to hear directly from B2B leaders about the strategies and tactics that are actually driving results in 2025, and just as importantly, what approaches are falling flat.
The panel features:
Katrine Rasmussen: Chief Marketing Officer at Pixelz Inc
Calvin Field: Head of Marketing (Interim) at hyperexponential
Tim Hughes: Demand Generation Lead at Cognism
Designed specifically for B2B marketers, this session will cut through the hype and provide actionable insights based on real-world experience from these practitioners. The discussion explores:
- Current, effective ABM strategies for identifying and engaging high-value accounts in 2025.
- Lessons learned from ABM initiatives – what didn't work and why.
- Practical tips for aligning sales and marketing in the current environment.
- Navigating the latest in ABM technology and data.
- Measuring tangible ABM success in today's B2B landscape.
If you're a B2B marketer looking for a no-nonsense look at what's driving ABM success (and what's not) in 2025, this live panel is a must-attend.
Follow Katrine Rasmussen on LinkedIn: https://www.linkedin.com/in/katrinerasmussen/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Follow Calvien Field on LinkedIn: https://www.linkedin.com/in/calvin-field/
Follow Tim Hughes on LinkedIn: https://www.linkedin.com/in/tim-hughes-0bb877110/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
"If a tree falls in the woods but no one sees it. Did the tree even fall?"
This infamous quote has never been more true for B2B Content.
It's not enough today to do great content. Content needs to be marketed. Content must be distributed to actually be of value.
That is why we are hosting a sharp talk with Ross Simmonds, CEO of Foundation. Ross is a B2B content marketing mastermind and the creator of the Content Growth Framework.
This session will cut straight to the core: DISTRIBUTION.
It is the power needed to get your B2B content in front of the right eyes.
Tune in to get concrete insights on:
- Putting the Content Growth Framework into action for your B2B goals.
- How to spread your content effectively across channels like LinkedIn, Reddit, and within relevant communities.
- Using AI and new technology to boost your distribution game.
- The essential link between strong distribution and getting good B2B results.
- Direct, usable strategies from a leader who builds growth for ambitious companies.
This is for B2B marketers who are serious about getting their content seen and making it count.
Follow Ross Simmonds on LinkedIn: https://www.linkedin.com/in/rosssimmonds/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
In this episode of Attributed, host Lee Moskowitz (from the Lee2B podcast) sits down with Dreamdata's own Laura Erdem, a sales leader who has mastered the art of social selling. Having transitioned from Copenhagen to New York to spearhead Dreamdata's U.S. expansion, Laura shares her proven strategies for transforming LinkedIn into a powerful demand generation engine.
Discover how Laura leverages smart content, intentional engagement, and strategic timing to cultivate connections and convert them into valuable customers. This insightful conversation also delves into the nuances of building an authentic online presence, navigating "cringe" content, and the unique experience of scaling a business in NYC.
Follow Lee Moskowitz on LinkedIn: https://www.linkedin.com/in/leemoskowitz/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Follow Lee2B Podcast here: https://podcasts.apple.com/us/podcast/lee2b/id1707919556
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Stop playing defense and start playing offense.
Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”.
In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets. It’s not just about standing out — it’s about smartly reframing your competitors in the minds of customers and using their perceived strengths to sharpen your own edge.
Discover how to:
- Master the core principles of Positioning Jujitsu to differentiate your offerings.
- Apply this distinct approach to navigate complex B2B buying journeys.
- Use data-driven insights to fine-tune your strategy and win deals.
- Counter competitor advantages by understanding dynamics like market leader vs. challenger, platform vs. best-of-breed, and price-based positioning.
- Avoid common pitfalls that undermine your efforts, even with good positioning.
Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Join Ted McKenna, co-author of "The JOLT Effect," in a live interview hosted by Steffen Hedebrandt, CMO and Co-founder of Dreamdata, as they explore groundbreaking insights into overcoming B2B customer indecision.
Based on an unprecedented study of 2.5 million sales conversations, this session will reveal the critical role marketers play in addressing the "fear of failure" that stalls deals and how to turn "I need to think about it" into closed wins.
Key Learnings for B2B Marketers:
- The JOLT Effect: Leverage findings from 2.5 million sales conversations to decode B2B buyer behavior.
- The "Fear of Failure" Factor: Understand its crucial role in customer indecision and how to address it effectively in your marketing.
- Sales & Marketing Alignment: Strategies to seamlessly align marketing messages with sales conversations, backed by robust data.
- Enhanced Customer Journeys: Apply the JOLT effect to improve the marketing portion of the customer journey.
- Compelling Content Creation: Practical methods to craft content that alleviates customer anxieties and accelerates deal closure.
- Actionable Marketing Strategies: Translate "The JOLT Effect" into immediate, impactful marketing campaigns.
Unlock the secrets to moving buyers from "I need to think about it" to "Yes!" using proven strategies from "The JOLT Effect."
Don't miss this opportunity to gain a competitive edge in the B2B marketplace.
Follow Ted McKenna on LinkedIn: https://www.linkedin.com/in/ted-mckenna/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Join us for an insightful hour with Justin Rowe, founder of Impactable, as we unpack the essential strategies for transforming LinkedIn Ads into tangible revenue.
In 'LinkedIn Ads to Revenue: Your Multi-Channel B2B Playbook with Justin Rowe,' we'll dive deep into how to leverage LinkedIn Ads within a comprehensive, multi-channel B2B marketing strategy.
This session is designed for B2B marketers who want to break down marketing silos and maximize their ROI. We'll cover:
- How to integrate LinkedIn Ads with other marketing channels for seamless lead generation.
- Proven techniques for optimizing your campaigns and driving measurable results.
- Strategies for building a robust multi-channel approach that aligns with the B2B buyer’s journey.
- Practical tips from Justin's experience running a leading LinkedIn Ads agency.
Don't miss this opportunity to elevate your B2B marketing strategy!
Follow Justin Rowe on LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/
Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Tired of marketing and ops teams working in silos?
In today's dynamic B2B landscape, the synergy between marketing and operations is no longer nice to have – it's a necessity. When these teams align, magic happens: leads convert faster, budgets are optimized, and marketing's impact resonates across the entire organization.
Join Orum's Rebecca Rissinger (Marketing Operations Manager) and Justin Van Nostrand (Demand Marketing Manager—growth) for a discussion with Steffen Hedebrandt that will reveal the secrets to building this powerful partnership.
You'll Discover:
1. Break Down Silos:
- Practical tips for seamless communication.
- Aligning on shared goals and KPIs.
2. Drive Data-Driven Decisions:
- Creating a unified data language.
- Leveraging data for optimal campaign performance.
3. Optimize Lead Management:
- Improving lead handoff & conversion rates.
- Aligning teams for better lead qualification.
4. Collaboratively Plan & Budget:
- Developing a joint approach to marketing initiatives.
- Maximizing ROI through aligned budgeting.
5. Communicate Marketing's Value:
- Translating metrics into business outcomes.
- Building internal buy-in and understanding.
5. Future of Collaboration:
- Insights into AI and tech transformation.
Don't miss this opportunity to learn from Orum’s experts and transform your marketing and ops teams into a true power couple. Discover why collaboration isn't just a buzzword – it's the key to winning in today's competitive B2B landscape.
Follow Rebecca Rissinger on LinkedIn: https://www.linkedin.com/in/rebeccarissinger/
Follow Justin Van Nostrand on LinkedIn: https://www.linkedin.com/in/justinvannostrand/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
How do you go from building the world’s largest wine app to creating a thriving YouTube channel with over 100,000 subscribers?
Heini Zachariassen, Founder & Chairman of Vivino and host of Raw Startup, has done both—turning ideas into global successes.
In this exclusive interview, Dreamdata CMO Steffen Hedebrandt dives deep with Heini to uncover:
- How he grew Raw Startup from zero to 100,000+ subscribers
- The challenges of building a YouTube brand as a startup founder
- The strategies that helped him break through in a crowded content space
- What he learned from scaling Vivino that also applies to YouTube growth
- Why consistency, audience-first thinking, and persistence are key to success
Whether you’re an entrepreneur, a marketer, or someone looking to build a loyal audience, this session will be packed with real lessons, raw insights, and actionable takeaways. Don’t miss it!
Follow Heini Zachariassen on LinkedIn: https://www.linkedin.com/in/heini/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
B2B buyers like to think they make decisions based on logic, data, and careful evaluation. But research shows that subconscious biases and psychological shortcuts play a significant role in business purchasing decisions.
So how can B2B marketers use behavioral science to nudge buyers in the right direction?
In this interview with Nancy Harhut, award-winning author of Using Behavioral Science in Marketing, we will explore:
- The Science Behind B2B decision-making and Why Buyers Rely on instinct more Than They Realize
- How to apply proven nudges to improve email response rates, content engagement, and sales funnel conversions
- The behavioral triggers that reduce friction and accelerate deals
- Common mistakes marketers make when using behavioral tactics and how to avoid them
B2B sales cycles are long, complex, and involve multiple stakeholders. Understanding how to apply behavioral science effectively can help marketers cut through the noise, drive action, and increase pipeline velocity.
🎤 Guest: Nancy Harhut – Chief Creative Officer, Behavioral Science Expert & Award-Winning Author
🎙 Host: Steffen Hedebrandt – CMO & Co-founder, Dreamdata
Follow Nancy Harhut on LinkedIn: https://www.linkedin.com/in/nancyharhut/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
👥 Follow us on LinkedIn: Dreamdata
💬 Join Our Community on Slack: Dreamdata Community
🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.
🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
B2B marketers spend a lot of time thinking about the competition. But how much of it actually impacts your revenue—and how much is just noise?
Some competitive insights help you win more deals, optimize campaigns, and sharpen positioning. Others are distractions that drain time and resources.
In this session, Steffen Hedebrandt will be joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo.io and the creator of Healthy Competition to break down:
- The competitive insights that actually move the needle
- Common mistakes marketers make when analyzing competitors
- How to turn competitive intelligence into revenue growth
If you're in B2B marketing, demand generation, or product marketing, this conversation is for you.
Follow Andy McCotter-Bicknell on LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
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