The Attribution Wake-Up Call: How Sendoso Proved Marketing ROI (and Stopped Playing the Credit Game)

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Attributed - A podcast by Dreamdata

Dreamdata

177 episodes

4 days ago

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

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Marketing

Business,

Management

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The Attribution Wake-Up Call: How Sendoso Proved Marketing ROI (and Stopped Playing the Credit Game)

Attributed - A podcast by Dreamdata

51 minutes

3 months ago

The Attribution Wake-Up Call: How Sendoso Proved Marketing ROI (and Stopped Playing the Credit Game)

Ever felt like your attribution models were lying to you?

In this episode of Attributed, originally a webinar hosted by Brendan Hufford, Founder at Growth Sprints, we dive deep into the often-misleading world of B2B marketing attribution.

Brendan is joined by Steffen Hedebrandt, CMO and Co-founder at Dreamdata, to unpack the real story behind Sendoso's marketing success.

You'll discover:

Why traditional dashboards almost led them to cut their best-performing channel
The "invisible" channels driving record revenue
How clean data and a fresh perspective changed Sendoso’s entire GTM strategy

If you're tired of chasing "credit" and want to truly understand your pipeline, this episode is a must-listen.

Follow Brendan Hufford on LinkedIn: https://www.linkedin.com/in/brendanhufford/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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