How do you get positioning right for the stage your startup is at?

Positioning is one of the most powerful—and misunderstood—growth levers for B2B startups. Get it right and you'll create a clear path to market traction, faster sales cycles, and investor confidence. Get it wrong, and you’ll struggle with long sales cycles, confused prospects, and messaging that fails to land.

In this conversation, we'll be sitting down with Robert Kaminski, positioning expert and co-founder of FletchPMM, to break down:

- Why most founders resist making clear positioning decisions—and how to fix it

- How to evolve your positioning as your startup moves from Seed to Series B+

- How to avoid the "vision trap"—where early traction fools you into bad positioning

- When and how to reposition as you scale and expand your market

- Why strong positioning can make or break your sales and GTM execution

Whether you're an early-stage founder trying to find your market fit or a scaling B2B startup refining your message, this session is packed with practical insights you can apply immediately.

Follow Robert Kaminski on LinkedIn: https://www.linkedin.com/in/heyrobk/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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