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ACTually.
Lani Jackson
38 episodes
1 hour ago
ACTually is the podcast for ambitious women entrepreneurs ready to stop overthinking and start taking bold action. Hosted by business strategist Lani Jackson, this show empowers you to actually do what it takes to build a profitable, fulfilling business. No fluff—just real talk, actionable strategies, and inspiring stories to help you create the freedom, flexibility, and impact you dream of.
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Entrepreneurship
Education,
Business,
Self-Improvement
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All content for ACTually. is the property of Lani Jackson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
ACTually is the podcast for ambitious women entrepreneurs ready to stop overthinking and start taking bold action. Hosted by business strategist Lani Jackson, this show empowers you to actually do what it takes to build a profitable, fulfilling business. No fluff—just real talk, actionable strategies, and inspiring stories to help you create the freedom, flexibility, and impact you dream of.
Show more...
Entrepreneurship
Education,
Business,
Self-Improvement
Episodes (20/38)
ACTually.
Full Calendar, Full Heart: ACTually Leading & Thriving Through Busyness

It’s the busiest time of year — full calendars, family events, client projects, and the holidays all colliding at once. But here’s the truth: busy doesn’t mean broken. In this episode, Lani shares how to navigate a full season without falling into burnout by shifting from reaction to intention.

She breaks down the difference between busy and burnout, and how grounded self-leadership, simple systems, and clear boundaries help you grow and thrive through the chaos.

In This Episode:

  • The difference between busy and burnt out (and why one isn’t the enemy)
  • How to ground yourself before reacting to chaos
  • Simplifying your schedule and systems for sanity and sustainability
  • Leading yourself with confidence instead of lingering in indecision
  • The powerful question that helps you make aligned CEO decisions

Key Takeaways:

  • Busy is feedback, not failure — it shows where your systems or boundaries need attention.
  • You can’t scale chaos. Simplifying isn’t shrinking — it’s strengthening.
  • Grounded leaders respond; busy people react.
  • You don’t have to earn ease — it’s the result of alignment, not hustle.
  • Every season is an opportunity to lead differently.

ACTion Steps:

  1. Ground yourself before each workday. Ask, “What’s the most profitable use of my energy today?”
  2. Simplify for your sanity. Look for what can be removed, delegated, or automated.
  3. Lead, don’t linger. Make decisions that move you toward profit (time, energy, income, fulfillment), not fear.
  4. Run Lani’s 5-Minute Self-Check:
  • What will drain me this week?
  • What will fuel me this week?
  • What can I pause, delegate, or say no to?


Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

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3 hours ago
28 minutes 37 seconds

ACTually.
ACTually, Curiosity Creates Clarity

Ever find yourself trying to figure it all out—the team, the clients, the results, the systems—and end up frustrated instead? In this episode of ACTually, Lani explores how swapping “I have to fix this” for “I’m getting curious” can change everything.

She shares real stories from her coaching calls and her own business about how curiosity transforms frustration into innovation, pressure into peace, and judgment into opportunity. If you’ve ever been stuck in reaction mode, this conversation will show you how curiosity unlocks clarity and confidence again.


In This Episode:

  • Why curiosity is the most underrated growth tool for entrepreneurs
  • The difference between a fixed mindset and a curious mindset
  • How judgment and curiosity can’t exist at the same time
  • Real-life examples of how curiosity can change your team dynamics, marketing results, and mindset
  • A step-by-step guide to practicing curiosity as a leadership habit


ACTion Steps:

  1. Pause before reacting. Take a breath and give yourself space before deciding.
  2. Ask open-ended questions. Instead of “Why isn’t this working?”, ask “What could this be teaching me?”
  3. Reflect before deciding. Let the layers unfold before rushing to a solution.
  4. Celebrate every bit of clarity. Every insight—big or small—is momentum in motion.


Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

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1 week ago
25 minutes

ACTually.
ACTually, You Don’t Need Another Course — You Need a Strategy (and a Mirror)

If you’ve ever felt like one more course or one more PDF was going to finally fix your business, this episode will be the wake-up call you didn’t know you needed.

Lani shares why so many entrepreneurs fall into the “course trap”—constantly learning, rarely implementing—and how to break free using her three-part approach: Strategy, Action, and Reflection.


In this episode, Lani gets real about why more information isn’t the solution to your stuck season. You don’t need another system, secret, or strategy from someone else—you need to take action on what you already know and customize it to fit you.

Lani shares her personal story of realizing that knowledge doesn’t create momentum—implementation does—and how every business owner can create real results by combining strategic focus with intentional reflection.

She breaks down the difference between courses, strategy, and sustainability—and gives you a mirror moment to evaluate what’s actually working (and what’s just keeping you busy).


Book a free Business Alignment Call to build your custom strategy: lanijackson.com/letstalk

Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

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2 weeks ago
26 minutes 15 seconds

ACTually.
Small Steps. Brave Moves. ACTually get Big Results.

In this episode of ACTually, Lani gets real about the power of small, brave actions and how they compound into unstoppable momentum. Forget waiting for the “big leap” — true growth happens one decision, one DM, one imperfect step at a time.

Lani shares personal stories (including how one bold message changed the entire trajectory of her business!) and breaks down how stacking these micro-actions builds both confidence and results. You’ll walk away feeling inspired to stop waiting for motivation and start moving — even if it’s just one brave action today.


Key Takeaways:

  • Every entrepreneur is a little delusional — and that’s what makes you brilliant
  • Big breakthroughs are built on small, brave actions
  • Motivation is fleeting, but momentum is created by consistency
  • Stack your wins — big or small — as evidence that you’re growing
  • One brave action can start a ripple effect that changes everything

ACTion Steps:

  1. Identify one brave action you can take today — even if it’s small.
  2. Start a “Win Stack” — write down every victory, no matter how small.
  3. Reflect weekly on your stack of wins to build awareness of your progress.
  4. Share your brave action with Lani and let her cheer you on!


Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

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4 weeks ago
17 minutes 8 seconds

ACTually.
3 Pitfalls That ACTually Kill Your Momentum (and How to Avoid Them)

Ever felt like everything in your business was finally clicking, the momentum was rolling, and then—bam—you hit a wall? You’re not alone, friend. The entrepreneurial journey is full of ups and downs, but there are a few common pitfalls that can stop your growth in its tracks.


In this episode of ACTually, Lani unpacks the three sneaky traps that derail business momentum: overthinking, overreacting, and overselling.

  • You’ll hear why overthinking creates perfection pressure that delays action (and costs you opportunities).
  • How overreacting turns small hiccups into full-blown crises and derails your focus.
  • And why overselling often comes from desperation energy that repels the very clients you want to attract.


Instead of spinning your wheels or getting stuck in burnout cycles, Lani shares practical shifts—like choosing progress over perfection, pausing to evaluate, and leading with service instead of desperation—that help you build sustainable, repeatable momentum in your business.

Because momentum isn’t about speed or hustle… it’s about intentional, aligned forward motion.


If you’re ready to avoid these pitfalls and keep building sustainable growth in your business, dive into this episode today!


And don’t forget—you don’t have to figure it all out alone. Connect with me at lanijackson.com/letstalk and explore how my Empowered for MORE program can help you scale with clarity, confidence, and joy.

Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

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1 month ago
24 minutes 34 seconds

ACTually.
ACTually, Feelings Belong in Your Business Strategy

This week, Lani pivots from tactics to talk about something most growth plans ignore: your emotions. If you’ve been feeling exhausted, overwhelmed, doubtful—or like Q4 should feel abundant but doesn’t—this episode is your reset. Lani shows how to treat emotions as signals (not weaknesses), use “expansion vs. contraction” as a decision compass, and integrate emotional data into strategies you can actually sustain.


Key Takeaways

  • Your emotions are signals, not character flaws. Ignoring them sabotages growth.
  • Expansion feels open, energized, clear. Contraction feels closed, heavy, resistant.
  • Notice the signal → ask what you need → adjust the plan.
  • Sustainable profit (time, energy, income, fulfillment) comes from aligned strategy—not more hustle.


Action Steps

  1. Name it: Where are you feeling expanded? Where are you contracted? Write it down.
  2. Check-in: Pick 3 areas (sales, marketing, delivery—or home, health, relationships) and do a quick red light/green light scan.
  3. Micro-adjust: Choose one contracted area and make a 10-minute pivot (simplify a deliverable, tweak messaging, add a boundary, take a real lunch, step outside for 5 minutes).
  4. Permission slip: Literally write, “I give myself permission to ________,” and honor it.
  5. Get support: If you’re stuck, DM Lani “expansion” and share what’s coming up, or book a strategy call.


Links & Resources

  • Book a Business Strategy & Alignment Call: lanijackson.com/letstalk
  • Apply for Empowered For More: lanijackson.com/application

Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Show more...
1 month ago
30 minutes 11 seconds

ACTually.
Scaling Is ACTually a Systems Game: The Invisible Growth Strategy

Does your business feel like a never-ending hamster wheel? Maybe you’re working harder than ever, but you’re not actually moving forward. That’s a sign you’re missing the invisible strategy every scaling entrepreneur needs: systems. In this episode of ACTually, Lani gets real about why systems aren’t just boring admin work—they’re the difference between burnout and breakthrough. From middle school routines to business profit priorities, Lani shows you how the right systems give you time back, clarity on what really matters, and the freedom to grow without losing your mind.


In This Episode:

  • Why “just working harder” won’t scale your business
  • The not-so-sexy but game-changing truth about systems
  • Middle school chaos and how it mirrors your business without structure
  • Signs you’re missing key systems (and what to look for)
  • How project management tools (like Trello) saved Lani’s business and doubled her income
  • A simple “expansion audit” to identify what’s working—and what’s not


Key Takeaways:

  • Feeling capped out, constantly putting out fires, or unclear on priorities? It’s not you—it’s your systems.
  • Systems aren’t about fancy tools, they’re about clarity, repeatability, and alignment with your goals.
  • Simplicity scales—complicated workflows slow you down.
  • Systems save lives, save businesses, and unlock space for profit priorities that actually grow your business.


Action Steps:

  1. Do a quick “expansion audit”: What’s working? What’s not?
  2. Simplify one over-complicated process this week.
  3. Pick one system (paper planner, Trello, ClickUp, Asana—whatever fits YOU) and commit to actually using it.
  4. If you’re feeling stuck, book a Business Strategy & Alignment Call at lanijackson.com/letstalk.


Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Show more...
1 month ago
28 minutes 1 second

ACTually.
Your Business Doesn’t Have a Cash Problem, It ACTually Has a Cash Plan Problem

It’s officially the “-ber” months (hello, pumpkin spice 🎃), and your audience is back in routines—aka ready to buy. In this episode, Lani explains why jumping into random tasks is like going to the grocery store hungry without a list: you overspend, grab junk, and still forget the milk. She walks you through creating an intentional cash growth plan you can sustain—without burnout—using her FOR-Profit lens (time, energy, income, fulfillment).


In This Episode:

  • The grocery-store-without-a-list analogy for chaotic marketing & sales
  • Why “try everything and see what sticks” keeps you stuck between your floor & ceiling
  • Activity-based plans vs. intentional cash plans
  • How to use the FOR-Profit framework to prevent time/energy/fun deficits while you grow revenue
  • Signs you’re ready for a focused, multi–4-figure growth strategy
  • What to measure (and when) so you can repeat what works and ditch what doesn’t


Action Steps:

  1. Set your floor & ceiling: Define the monthly must-have (floor) and reach (ceiling) numbers.
  2. Inventory what’s working: Identify 1–2 actions that reliably create sales; plan to repeat and scale them.
  3. Schedule evaluation points: Decide now when you’ll review results (e.g., every 2 weeks) and what metrics you’ll use.
  4. RSVP for the free workshop (Sept 9): Learn Lani’s exact method to map a multi–4-figure growth plan in ≤20 hrs/week.👉 lanijackson.com/workshop
  5. Can’t attend live? DM “workshop” to Lani on IG or Facebook and start the conversation.


Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Show more...
2 months ago
22 minutes 55 seconds

ACTually.
Spice Up Your Strategy: Why Customization ACTually Changes Everything

Ever feel like business advice is a one-size-fits-all recipe that never tastes right for you? In this episode of ACTually, Lani breaks down why plug-and-play strategies fall flat—and how to start creating your own custom business strategy using what’s already in your pantry. With her signature foodie spin (because yes, she’s a recipe developer and coach), Lani shares how ingredients like season, spice, and cravings map directly to building a profitable business that’s aligned with your life.


In This Episode:

  • Why one-size-fits-all business strategies leave you burned out 🍳
  • How to identify the “ingredients” you already have in your business
  • The role of seasonality—and why strategy looks different with toddlers vs. teens
  • Finding your “spice” (your personality + quirks) and weaving it into your marketing
  • Spotting business “allergies” and what to do when a strategy gives you hives
  • The power of cravings: how to align your time, energy, income & fulfillment


Action Steps:

  1. Take inventory: list out your current “ingredients” (skills, assets, platforms, communities).
  2. Ask: What season am I in right now? Adjust strategies to fit your capacity, not fight it.
  3. Book a Spice Up Your Profits Call with Lani to customize your business strategy for Q4: lanijackson.com/spicecall


Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Show more...
2 months ago
30 minutes 24 seconds

ACTually.
You’re Allowed to Want More...Without ACTually Burning Out

What if “having more” didn’t mean adding more to your plate?


In this heartfelt and fiery episode, Lani pulls back the curtain on why Empowered for More was born—and why women entrepreneurs need permission to chase profit in all four areas: time, energy, income, and fulfillment. With stories from her own journey as a mom of six (yes, six!) and from clients who’ve shifted from burnout to breakthrough, she unpacks how to build a sustainable business that actually feels good while you grow it.


If you’re tired of launches that feel inauthentic, offers that drain you, and the hustle-for-hustle’s sake approach… this is your permission slip to do business differently.


Key Takeaways:

  • You don’t need to wait until “someday” to enjoy your life while you build your business.
  • Success is more than income—it’s also how you feel, how you spend your time, and how much energy you have left at the end of the day.
  • Group programs don’t have to be cookie-cutter—they can (and should) be customized.
  • Business isn’t a straight line. It’s a runway, a pivot, and sometimes a re-launch. That’s normal.
  • The right structure + aligned support can double or triple your income without doubling your to-do list.


Action Steps:

  1. Audit your “4 Profits”—where are you in the red: time, energy, income, or fulfillment?
  2. Identify 1 area where you’re running on “shoulds” instead of what’s actually aligned.
  3. Decide: what CEO-level action could shift your profit margins this week?
  4. If you’re ready to stop spinning, apply for Empowered for More → lanijackson.com/application
  5. Or keep it simple—DM Lani the word MORE on Instagram to start the convo.


Ready to Empower Yourself for More?

Empowered for More is a 6-month, fully customizable coaching experience designed for women scaling to six figures and beyond—without sacrificing their family, health, or joy. Choose the level of support that matches your season, and grow with aligned strategy, not burnout.

Apply now: lanijackson.com/application

👉 DM “MORE” on Instagram: @lanijjackson

Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Show more...
2 months ago
42 minutes 16 seconds

ACTually.
ACTually Thriving During the Back-to-School Chaos

It’s that time of year—school buses, football practices, and Amazon orders flying in at lightning speed. As a mom of six (yes, SIX!) across three schools and three football schedules, Lani knows the chaos of back-to-school season. But she also knows how to use this transition to reset, refocus, and get back to business without burning out.

In this episode, she shares practical strategies to help you navigate life changes while keeping your business profitable, sustainable, and aligned with your priorities. Whether you’re facing school drop-offs, post-vacation chaos, or any seasonal shift, you’ll learn how to pause, plan, and profit in your next season.


In This Episode:

  • How to give yourself permission to pause during transitions—and why it’s the smartest business move you can make
  • Creating a fall sprint without burning out (and setting yourself up for sustainability afterward)
  • How to reset your Trello boards, SOPs, and systems to match your season
  • The right way to calendar plan so your business and life work together
  • Using the Custom Cash Formula to set realistic income goals based on your actual availability
  • Why profit priorities matter more than your never-ending to-do list
  • How to prep your family foundations so home runs smoothly (and your business benefits)
  • Networking, follow-ups, and reconnecting with ready-to-buy leads after summer slowdown
  • Planning your Q4 promotions before you’re in the thick of the season

Ready to Reset Your Business for the Season?

Join me inside Empowered for MORE—the customized, community-based program designed for women entrepreneurs who want strategies that fit their life and hit their income goals.

👉 Get all the details here


Want high level, customized support for your business? Let's talk! Book a call NOW

Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Show more...
2 months ago
25 minutes 28 seconds

ACTually.
ACTually, Success Isn’t Linear — Embracing the Ebbs, Not Just the Flows

If you're exhausted from the relentless pressure to always be crushing it in business, this episode is your permission slip to breathe. Lani dismantles the toxic myth that successful businesses must be in perpetual growth mode, revealing why the seasons of business—the ebbs AND the flows—are not only natural but essential for sustainable success. Stop beating yourself up for not being in harvest mode 24/7 and start embracing the rhythm that will actually sustain your growth long-term.


In This Episode:

  • Why the "always be scaling" mentality is unrealistic and damaging
  • The four natural business seasons every entrepreneur experiences:
  1. Spring: Planting, experimenting, building visibility
  2. Summer: Growing, launching, seeing momentum
  3. Fall: Harvesting, reaping results and revenue spikes
  4. Winter: Rest, recalibration, pruning, and preparation
  • How algorithm changes and market shifts can force season transitions
  • The toxic hustle culture myths keeping you stuck in shame
  • Why athletes don't play year-round (and neither should your business)
  • The difference between being stuck and being in a natural transition
  • How to use "slow" seasons as preparation for your next level
  • When to seek support vs. when to trust the process


Key Takeaways:

  • Business has seasons just like nature—expecting endless summer is unrealistic and unsustainable.
  • You're not behind, broken, or less worthy if you're in a quiet or transition season.
  • This season isn't here to punish you—it's here to prepare you for what's next.
  • Growth doesn't always look like sales; sometimes it looks like rest and realignment.
  • None of these seasons are permanent, but all of them are necessary.
  • The fastest shifts in business often come from choosing to pause, rest, and reimagine.


Action Steps:

  1. Recognize: What season is your business in right now? How does it feel in your body, mind, and results?
  2. Accept: Give yourself permission to be in this season instead of pushing against it or forcing different results.
  3. Reframe: Ask "What is this season offering me?" and "What clarity, rest, or preparation is needed here?"
  4. Restore: Focus on restoration rather than force—journal, plan, brainstorm without rushing the process.
  5. Realign: Assess your offers, energy, and audience to see where life can be breathed back in when the time feels right.


Ready to Build a Business That Honors Your Seasons? Stop fighting your natural business rhythms and start building sustainable success that works with your seasons, not against them.

📞 Book a Strategy Call

Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Show more...
3 months ago
23 minutes 17 seconds

ACTually.
Actually Becoming an Empowered CEO

Building a business isn’t just about making money—it’s about becoming the leader of that business. In this power-packed solo episode, Lani shares the personal and practical mindset shift that transformed her from overwhelmed entrepreneur to empowered CEO. If you’re tired of reacting, second-guessing, and playing small… it’s time to make the choice. Because confidence? It comes after you start acting like a CEO, not before.


In This Episode:

  • What it really means to be an empowered CEO (hint: it’s not revenue-based)
  • The hidden costs of staying in “trying to figure it out” mode
  • How reactive decisions keep you small and stuck
  • 5 CEO shifts that change everything:
  1. Commitment
  2. Intentionality
  3. Self-Awareness
  4. Understanding
  5. Authority
  • Language swaps that instantly elevate your identity as a leader
  • How to start now—even with zero team and under 6-figures


Key Takeaways:

  • CEO energy isn’t a result—it’s a choice you make today.
  • Every business decision either expands your authority or contracts it.
  • You don’t need a team to be a leader. You just need to lead yourself first.
  • Your patterns, not your potential, are what’s keeping you stuck.
  • Being “busy” doesn’t mean you’re building. CEO-level clarity does.


Action Steps:

  1. Ask: Am I committed, or just experimenting?
  2. Audit: Are my tasks profit-driven or just keeping me busy?
  3. Reflect: What recurring patterns are bottlenecking my growth?
  4. Understand: What part of my business needs deeper strategy or structure?
  5. Decide: What would the CEO of this business do today?


Ready to Lead Like a CEO?

Map out your business like a real CEO—with clarity, confidence, and next-level strategy.

📞 Book a Business Strategy Call


Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Show more...
3 months ago
31 minutes 27 seconds

ACTually.
ACTually, Your Experience is The Secret Ingredient

You don’t need more credentials. You need more you.

In this heart-opening solo episode, Lani shares the truth that too many high-achieving entrepreneurs forget: your lived experience is the most powerful, profitable asset you have. Whether you’ve been hiding behind polished posts, professional language, or the fear of “not being legit enough,” this episode will challenge you to stop minimizing your story and start magnetizing with it.

In This Episode:

  • Why credentials alone won’t set you apart anymore
  • How to stop sounding like a copy of everyone else in your niche
  • The “sanitized success story” trap that’s costing you clients
  • How your messy journey creates instant credibility
  • The four pieces that make your experience magnetic:
  • → Your combination
  • → Your perspective
  • → Your language
  • → Your solutions
  • Real talk on imposter syndrome, comparison, and the fear of judgment

Key Takeaways:

  • Credentials can be copied. Experience can’t.
  • Your audience doesn’t need you to be perfect—they need to know you’ve been there.
  • Your failures are your features. What didn’t work for you is what qualifies you.
  • If you’re hiding in plain sight, you’re probably creating weak connections and generic positioning.
  • Your story is your niche. And it’s what makes people trust you.

Action Steps:

  1. Reflect: Are you hiding behind polished branding or generic messaging?
  2. Journal: What part of your story have you been downplaying because it doesn’t feel “professional”?
  3. Reframe: Where have your failures become the foundation for your client breakthroughs?
  4. Get the 3D Messaging Workshop and learn how to turn your experience into messaging that connects + converts: https://coaching.lanijackson.com/messaging-in-3d-action-pack/


Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

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3 months ago
28 minutes 19 seconds

ACTually.
Your Clients Are Actually Lying To You

You’re doing “everything right.” You’re repeating your audience’s words. You’re offering the solution they say they want. And yet… no one’s buying. In this soul-piercing episode, Lani unpacks the uncomfortable truth: your audience is lying to you—and it’s tanking your content. Not on purpose. Not maliciously. But they’re giving you surface-level answers to deeper emotional problems. And when your messaging only addresses the symptoms, you fall flat. This episode is a masterclass in decoding what your clients aren’t saying so you can stand out, connect deeply, and sell with integrity.


In This Episode:

  • Why your audience’s “I need more clients” response is actually a cry for something deeper
  • The cost of solving surface problems instead of root issues
  • Real-world examples of common business lies—and the truth behind them
  • The Flat Messaging Effect and why your content is emotionally irrelevant (ouch)
  • How generic AI content is numbing your audience instead of converting them
  • A new lens for market research that uncovers the truth behind the truth


Key Takeaways:

  • Surface-level problems don’t create urgency—they create confusion and invisibility.
  • Your audience isn’t being dishonest; they’re being self-protective.
  • Solving what they mean (not just what they say) is the key to standing out.
  • Flat messaging informs—but doesn’t compel.
  • Emotionally irrelevant content doesn’t convert, even if it’s technically correct.


Action Steps:

  1. Audit your last 10 posts. Are you addressing real needs or just repeating symptoms?
  2. Run a “competition check”: could your competitor post the same content?
  3. Ask yourself: does this post make someone say “that’s good advice” or “this person gets me”?
  4. Register for the 3D Messaging Workshop on July 16th to learn how to transform your messaging from flat to magnetic.


Mentioned in This Episode:

  • Book a Business Alignment Call: https://www.lanijackson.com
  • Sign up for the 3D Messaging Workshop (July 16): https://addevent.com/event/QK26034415

Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

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4 months ago
28 minutes 14 seconds

ACTually.
Actually, Your Marketing Strategy Is Expired

Is your marketing shouting into the void? You might be running on an expired strategy. In this episode of ACTually, Lani and Cait dive deep into how marketing has changed (again), what no longer works in 2025, and why AI isn’t your savior—it’s your tool. From nostalgia for the "good old days" of Facebook to the rise of cookie-cutter content, this candid conversation will help you rethink your approach, stand out, and connect in a way that actually gets attention (and conversions).

In This Episode:

  • The evolution of online marketing—from blog posts to TikToks to AI-generated everything
  • Why content that worked pre-2020 is falling flat now
  • How AI is accelerating the content flood—but also diluting your voice
  • Signs your audience is tuning you out (even if you're "doing all the right things")
  • Real talk about message fatigue, saturation, and why your avatar worksheet isn’t enough anymore
  • The origin story of a new messaging framework born from frustration and breakthrough

Key Takeaways:

  • Platforms are evolving fast—and if you’re bitter at the algorithm, you’re missing the point.
  • AI can’t do your marketing for you. It still needs YOU.
  • Your unique story, style, and insight are what will break through the noise.
  • People are tired of being sold to. They want to be understood.
  • What got attention in 2020 won’t work in 2025—and that’s a good thing.

Action Steps:

  1. Ask yourself: Is my current strategy designed for today's audience—or yesterday’s platform?
  2. Identify one way your current marketing feels flat and rework it using your voice, not a template.
  3. Sign up for the Reflective Messaging Workshop on July 16th at 10:30 AM CT: https://www.addevent.com/event/QK26034415

Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

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4 months ago
28 minutes 52 seconds

ACTually.
Quick Summer Offers that ACTually Sell

Think summer is slow for business? Think again. In this high-energy episode, we are diving in on how to rethink your summer strategy so you can make money and memories. From buyer psychology to offer positioning to launching simple pocket products, this episode will have you fired up with fresh ideas and crystal-clear action steps. Summer sales can feel effortless—but only if you ACTually work with the season, not against it.

In This Episode:

  • The 3 core mindset shifts of summer buyers (and how to speak their language)
  • Offer categories that convert: Quick wins, family-friendly solutions, and fall prep
  • Why your Q4 profits start with action in July—not in September
  • Easy summer launch strategies that skip the overwhelm and boost your bank account

Key Takeaways:

  • Summer buyers are time-conscious, results-focused, and family-first—so make sure your offers reflect that.
  • Small, specific wins = big conversions.
  • You don’t need to re-invent your offer—just reposition it to match summer priorities.
  • Summer is a prime time to build connection and momentum with your audience.
  • Don’t wait for fall to make your move—create the momentum now.

Action Steps:

  1. Choose one summer psychology shift (time, results, or family) and use it to reposition your current offer.
  2. Map out a 3-touch email/social launch for a low-ticket product or quick win.
  3. Grab the Summer Profit & Fun Action Pack for more prompts, templates, and ideas: lanijackson.com/summeraction

Links & Resources:

  • FREE Summer Profit & Fun Blueprint: lanijackson.com/summerblueprint
  • $9 Summer Action Pack with AI prompts & launch tools: lanijackson.com/summeraction
  • Book a Free Business Alignment Call: lanijackson.com/letstalk

Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

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4 months ago
31 minutes 5 seconds

ACTually.
Actually Get Stuff Done (Retreat Insights)

In this insightful episode of ACTually, Lani and guest coach Cait Blakely pull back the curtain on their recent "Get Stuff Done" retreat—an intentional 3-day business sprint designed to move the needle with focus and ease. They reveal why sometimes the best way to get things done is to break your own rules, ditch the hustle mindset, and work with your energy instead of against it.


In This Episode:

  • What our 3-day retreat looked like and why we planned it this way
  • The surprising productivity hack of doing it together, but separately
  • Why batching creative projects in a focused window can generate massive clarity
  • What to do when your brain feels foggy or distracted (spoiler: it’s not always “push through”)
  • How Cait used tiny micro steps to create a full course—and why she almost didn’t
  • The mindset shift from hustle to flow when you’re building something big


Key Takeaways:

  • Structure your get-stuff-done time around your real life, not someone else’s formula
  • Collaboration fuels clarity, but so does space and silence
  • Give yourself permission to change the way you execute, especially when you need creativity
  • Tiny shifts over time are what actually build momentum
  • You don’t have to hustle to get results—you just need to start and stay consistent


Action Steps:

  1. Pick one lingering project and give yourself a deadline to sprint through it.
  2. Ask a biz bestie to co-work with you for accountability.
  3. Try a mini retreat—whether it’s an Airbnb or a local coffee shop—and protect that focus time.


Limited Time Offer:

  • Grab the FREE Summer Profit & Fun Blueprint:https://coaching.lanijackson.com/summer-fun-and-profit-blueprint/

Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

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4 months ago
28 minutes 53 seconds

ACTually.
ACTually Create the Problem

In this lightbulb-moment episode of ACTually, Lani and guest Cait Blakely reveal one of the most overlooked reasons many entrepreneurs stay stuck: you're trying to solve a problem that doesn’t even exist yet. Sound familiar? From pre-building courses to prepping for imaginary waitlists, this episode exposes how over-planning can sabotage your growth—and what to do instead.


In This Episode:

  • Why your biggest bottleneck might be premature problem-solving
  • How Lani and Cait caught themselves wasting time trying to fix something that didn’t exist yet
  • What "creating the problem" really means for your business growth
  • Stories of how entrepreneurs sabotage launches by over-preparing
  • Why overthinking and "perfection prep" lead to burnout and low results
  • What to do instead: stack small actions that actually move the needle


Key Takeaways:

  • Stop solving problems that aren’t real yet. They’re draining your time and creative energy.
  • You grow by doing—not by mapping out every detail before the opportunity exists.
  • Pre-selling, testing, and real-time feedback are more valuable than "perfect" planning.
  • You don’t need to be "ready" to start. You just need to start.
  • Your strategy will always evolve—don’t waste energy solving for a future version of you.


Action Steps:

  1. Ask yourself: What am I trying to solve that doesn’t actually exist yet?
  2. Identify one action you can take this week to create the problem (aka generate demand).
  3. Book a Free Business Alignment Call with Lani to get unstuck and moving forward.


Limited Time Offer:

  • Grab the FREE Summer Profit & Fun Blueprint:https://coaching.lanijackson.com/summer-fun-and-profit-blueprint/
  • Book a Business Alignment Call: https://hello.dubsado.com/public/appointment-scheduler/6737c7379e28ed003a12091c/schedule

Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

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4 months ago
22 minutes 7 seconds

ACTually.
The Chaos & Crazy is ACTually normal... And what to do about it

In this real-life check-in episode of ACTually, Lani pulls back the curtain on her own chaotic kickoff to summer and shares a powerful reminder for every busy, multi-passionate entrepreneur: micro actions create macro profit. If your summer is already filled with schedule chaos, kid meltdowns, and way too many to-dos, this episode will help you pause, reset, and re-strategize without overhauling your entire business.

In This Episode:

  • An honest look at Lani’s first week of summer (spoiler: water fight inside the house!)
  • The myth of perfect transitions and the pressure of "doing it all"
  • What to do when your plan gets derailed or delayed
  • Why productivity isn’t the goal—effectiveness is
  • How micro actions can solve macro problems (without a full business overhaul)
  • Real-life decision filters to simplify your next step
  • Why fun and flexibility can fuel your business, not fight it

Key Takeaways:

  • Productivity isn’t always profitable. More doing doesn’t equal more results.
  • You’re in charge. Flexibility is a feature, not a flaw, of entrepreneurship.
  • Micro actions = big wins. Small, intentional decisions create major momentum.
  • Chaos doesn’t mean failure. It means you’re human. Let’s work with that.
  • Lead with fun. If your business feels heavy, it’s time to re-inspire your energy.

Action Steps:

  1. Name one micro action that will solve a current stress point.
  2. Check in with yourself: are you overcomplicating something that could be simpler?
  3. Add some FUN into your strategy to re-energize your creativity.


Links & Resources:

  • Grab the Summer Profit & Fun Blueprint: Lanijackson.com/summerblueprint
  • Get the $9 Summer Action Pack Add-On: GET IT HERE
  • Book a Free Business Alignment Call: Lanijackson.com/letstalk

Links & Resources:

  • Hang out with us in The Society: lanijackson.com/thesociety
  • Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
  • Wanna know more about working with me? Click here: Book a Call
  • Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Show more...
5 months ago
22 minutes 24 seconds

ACTually.
ACTually is the podcast for ambitious women entrepreneurs ready to stop overthinking and start taking bold action. Hosted by business strategist Lani Jackson, this show empowers you to actually do what it takes to build a profitable, fulfilling business. No fluff—just real talk, actionable strategies, and inspiring stories to help you create the freedom, flexibility, and impact you dream of.