Is your marketing shouting into the void? You might be running on an expired strategy. In this episode of ACTually, Lani and Cait dive deep into how marketing has changed (again), what no longer works in 2025, and why AI isn’t your savior—it’s your tool. From nostalgia for the "good old days" of Facebook to the rise of cookie-cutter content, this candid conversation will help you rethink your approach, stand out, and connect in a way that actually gets attention (and conversions).
In This Episode:
- The evolution of online marketing—from blog posts to TikToks to AI-generated everything
- Why content that worked pre-2020 is falling flat now
- How AI is accelerating the content flood—but also diluting your voice
- Signs your audience is tuning you out (even if you're "doing all the right things")
- Real talk about message fatigue, saturation, and why your avatar worksheet isn’t enough anymore
- The origin story of a new messaging framework born from frustration and breakthrough
Key Takeaways:
- Platforms are evolving fast—and if you’re bitter at the algorithm, you’re missing the point.
- AI can’t do your marketing for you. It still needs YOU.
- Your unique story, style, and insight are what will break through the noise.
- People are tired of being sold to. They want to be understood.
- What got attention in 2020 won’t work in 2025—and that’s a good thing.
Action Steps:
- Ask yourself: Is my current strategy designed for today's audience—or yesterday’s platform?
- Identify one way your current marketing feels flat and rework it using your voice, not a template.
- Sign up for the Reflective Messaging Workshop on July 16th at 10:30 AM CT: https://www.addevent.com/event/QK26034415
Links & Resources:
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