You don’t need more credentials. You need more you.
In this heart-opening solo episode, Lani shares the truth that too many high-achieving entrepreneurs forget: your lived experience is the most powerful, profitable asset you have. Whether you’ve been hiding behind polished posts, professional language, or the fear of “not being legit enough,” this episode will challenge you to stop minimizing your story and start magnetizing with it.
In This Episode:
- Why credentials alone won’t set you apart anymore
- How to stop sounding like a copy of everyone else in your niche
- The “sanitized success story” trap that’s costing you clients
- How your messy journey creates instant credibility
- The four pieces that make your experience magnetic:
- → Your combination
- → Your perspective
- → Your language
- → Your solutions
- Real talk on imposter syndrome, comparison, and the fear of judgment
Key Takeaways:
- Credentials can be copied. Experience can’t.
- Your audience doesn’t need you to be perfect—they need to know you’ve been there.
- Your failures are your features. What didn’t work for you is what qualifies you.
- If you’re hiding in plain sight, you’re probably creating weak connections and generic positioning.
- Your story is your niche. And it’s what makes people trust you.
Action Steps:
- Reflect: Are you hiding behind polished branding or generic messaging?
- Journal: What part of your story have you been downplaying because it doesn’t feel “professional”?
- Reframe: Where have your failures become the foundation for your client breakthroughs?
- Get the 3D Messaging Workshop and learn how to turn your experience into messaging that connects + converts: https://coaching.lanijackson.com/messaging-in-3d-action-pack/
Links & Resources:
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Ready to ACTually do this? Let’s GO!
