Ever feel like business advice is a one-size-fits-all recipe that never tastes right for you? In this episode of ACTually, Lani breaks down why plug-and-play strategies fall flat—and how to start creating your own custom business strategy using what’s already in your pantry. With her signature foodie spin (because yes, she’s a recipe developer and coach), Lani shares how ingredients like season, spice, and cravings map directly to building a profitable business that’s aligned with your life.

In This Episode:

• Why one-size-fits-all business strategies leave you burned out 🍳
• How to identify the “ingredients” you already have in your business
• The role of seasonality—and why strategy looks different with toddlers vs. teens
• Finding your “spice” (your personality + quirks) and weaving it into your marketing
• Spotting business “allergies” and what to do when a strategy gives you hives
• The power of cravings: how to align your time, energy, income & fulfillment

Action Steps:

1. Take inventory: list out your current “ingredients” (skills, assets, platforms, communities).
2. Ask: What season am I in right now? Adjust strategies to fit your capacity, not fight it.
3. Book a Spice Up Your Profits Call with Lani to customize your business strategy for Q4: lanijackson.com/spicecall

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

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