In this lightbulb-moment episode of ACTually, Lani and guest Cait Blakely reveal one of the most overlooked reasons many entrepreneurs stay stuck: you're trying to solve a problem that doesn’t even exist yet. Sound familiar? From pre-building courses to prepping for imaginary waitlists, this episode exposes how over-planning can sabotage your growth—and what to do instead.
In This Episode:
- Why your biggest bottleneck might be premature problem-solving
- How Lani and Cait caught themselves wasting time trying to fix something that didn’t exist yet
- What "creating the problem" really means for your business growth
- Stories of how entrepreneurs sabotage launches by over-preparing
- Why overthinking and "perfection prep" lead to burnout and low results
- What to do instead: stack small actions that actually move the needle
Key Takeaways:
- Stop solving problems that aren’t real yet. They’re draining your time and creative energy.
- You grow by doing—not by mapping out every detail before the opportunity exists.
- Pre-selling, testing, and real-time feedback are more valuable than "perfect" planning.
- You don’t need to be "ready" to start. You just need to start.
- Your strategy will always evolve—don’t waste energy solving for a future version of you.
Action Steps:
- Ask yourself: What am I trying to solve that doesn’t actually exist yet?
- Identify one action you can take this week to create the problem (aka generate demand).
- Book a Free Business Alignment Call with Lani to get unstuck and moving forward.
Limited Time Offer:
- Grab the FREE Summer Profit & Fun Blueprint:https://coaching.lanijackson.com/summer-fun-and-profit-blueprint/
- Book a Business Alignment Call: https://hello.dubsado.com/public/appointment-scheduler/6737c7379e28ed003a12091c/schedule
Links & Resources:
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