In this podcast episode, Charlotte explores the importance of understanding buyer psychology and the four distinct buyer types: analytical, driver, expressive, and amiable. She emphasizes the need for businesses to create content that resonates with all buyer types to enhance social media engagement and sales. Charlotte shares insights on how to tailor marketing strategies to meet the needs of different buyers, providing practical examples and actionable advice for listeners to implement in their own businesses.
Chapters
00:00 Introduction to Buyer Psychology
00:27 Understanding the Four Buyer Types
02:52 The Analytical Buyer: Data-Driven Decisions
06:29 The Driver Buyer: Results-Oriented Approach
08:14 The Expressive Buyer: Storytelling and Emotion
09:58 The Amiable Buyer: Building Trust and Relationships
13:26 Applying Buyer Psychology to Marketing Strategies
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Connect with Buttered Branding on Instagram HERE
Connect with Charlotte on Instagram HERE
Visit our agency website HERE
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sales psychology, buyer types, social media strategy, content marketing, customer engagement, marketing psychology, sales strategies, audience targeting, buyer personas, content creation
In this episode, Charlotte discusses the marketing strategies and brand perception of Liquid IV, a popular electrolyte drink. She explores how Liquid IV has positioned itself in the market, particularly its association with hangovers, and the impact of word-of-mouth marketing. The conversation also delves into the implications of mass market branding versus niche marketing, and offers key takeaways for business owners regarding brand identity and consumer perception.
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Chapters
00:00 Introduction to Liquid IV and Its Market Positioning
03:12 Brand Association and Consumer Perception
06:39 The Power of Word of Mouth Marketing
09:58 Mass Market Branding and Its Implications
12:01 Key Takeaways for Business Owners
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Connect with Buttered Branding on Instagram HERE
Connect with Charlotte on Instagram HERE
Visit our agency website HERE
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Keywords
Liquid IV, electrolytes, sports drinks, brand perception, marketing strategies, word of mouth, hangover cure, mass market, niche branding, consumer behavior
In this episode, Charlotte discusses the critical differences and interconnections between brand strategy, marketing strategy, and social media strategy. She emphasizes the importance of establishing a strong brand foundation as the core of any successful marketing efforts. The conversation explores how each strategy plays a unique role in business growth and customer engagement, highlighting the need for a cohesive approach to effectively reach and resonate with target audiences.
Chapters
00:00 Understanding Brand, Marketing, and Social Media Strategies
05:52 Diving into Marketing Strategy
09:15 The Importance of Social Media Strategy
13:30 Integrating Brand, Marketing, and Social Media Strategies
Keywords
brand strategy, marketing strategy, social media strategy, business branding, marketing, audience engagement, content strategy, brand awareness, customer acquisition, digital marketing
Connect with Buttered Branding on Instagram HERE
Connect with Charlotte on Instagram HERE
Visit our agency website HERE
In this episode, Charlotte Fortin explores the parallels between fitness and entrepreneurship, emphasizing the importance of discipline, consistency, and personal growth. She discusses how small daily habits can lead to significant results over time, the necessity of tracking progress, and the value of investing in oneself for accelerated growth. The conversation highlights the challenges of perfectionism and the need for rest and recovery in both fitness and business endeavors.
Chapters
00:00 The Intersection of Fitness and Entrepreneurship
07:04 Discipline vs. Motivation: The Key to Success
11:18 Tracking Progress and Making Adjustments
16:19 Investing in Yourself for Faster Growth
Keywords
fitness, entrepreneurship, discipline, motivation, consistency, personal growth, tracking progress, investing in yourself, health journey, business success
In this episode, Charlotte Fortin discusses the importance of understanding your ideal audience for effective selling. She emphasizes that many businesses fail to connect with their audience because they create content based on assumptions rather than actual needs. By shifting focus from product features to the benefits that solve specific problems, businesses can create more engaging content. Charlotte also highlights the significance of social proof and audience engagement in building trust and facilitating sales.Chapters
00:00 Understanding Your Ideal Audience
04:16 Creating Content That Converts
06:32 Engagement and Next Steps
Keywords
ideal audience, content creation, social proof, marketing strategies, audience engagement
In this episode, Charlotte discusses her insights from reading 'How to Win Friends and Influence People' by Dale Carnegie. She emphasizes the book's timeless principles on building relationships, effective communication, and personal development. Charlotte shares her reading strategies, key takeaways, and the importance of empathy in interactions, making a case for the book's relevance in today's world.
Keywords
Dale Carnegie, How to Win Friends and Influence People, personal development, business relationships, communication skills, empathy, reading strategies, book review
In this episode, Charlotte discusses the biggest branding mistakes small businesses make and how to fix them. She emphasizes the importance of having a clear brand identity, consistent messaging, and a strategic approach to branding. The conversation also covers the significance of understanding the customer journey and how to create content that resonates with the target audience. Charlotte provides actionable insights and practical tips for small business owners to enhance their branding efforts and attract the right clients.
Chapters
00:00 Introduction to Branding Mistakes
01:17 The Importance of a Clear Brand Identity
09:01 Inconsistent Messaging and Its Impact
15:38 Branding Without a Clear Strategy
23:36 Understanding the Customer Journey
Keywords
branding, small business, brand identity, marketing mistakes, customer journey, messaging, brand strategy, social media, brand values, visual identity
In this episode, Charlotte discusses the challenges of balancing business, motherhood, and mental health. She shares her personal experiences and insights on the myth of having it all, effective time management strategies, the importance of mental health, and setting boundaries to prioritize self-care. Charlotte emphasizes that it's okay to not do everything perfectly and encourages listeners to find their own balance while supporting one another.
Chapters
00:00 Introduction to Balancing Business and Motherhood
04:08 The Myth of Having It All
08:39 Time Management Strategies for Moms
12:13 Mental Health and Stress Management
16:15 Setting Boundaries and Self-Care
19:21 Conclusion and Call to Action
Keywords
business, motherhood, mental health, time management, stress management, boundaries, self-care, work-life balance, parenting, entrepreneurship
In this episode, Charlotte discusses the challenges of camera shyness and the importance of showing up on camera for business success. She shares personal experiences and practical tips to help listeners overcome their fears and build confidence in front of the camera. The conversation emphasizes that being on camera is essential for building trust and authority in a service-based business, and offers actionable advice on how to start creating content, including using platforms like TikTok and focusing on lighting and authenticity.
Chapters
00:00 Introduction to Camera Shyness
02:33 Understanding the Importance of Showing Up on Camera
05:28 Practical Tips for Overcoming Camera Shyness
07:55 Building Confidence Through Practice
10:36 Final Thoughts on Being on Camera
Keywords
camera shyness, business, content creation, social media, personal branding, marketing, confidence, video presence, audience engagement, TikTok
In this episode, Charlotte Fortin returns to her podcast after a hiatus, sharing her journey of personal and professional growth. She discusses her experiences with imposter syndrome, the evolution of her business, and her commitment to providing valuable content through the podcast. The structure will include episodes focused on business tips and personal branding, health, and fitness, aiming to create unfiltered conversations about the realities of entrepreneurship, especially for women.
Chapters
00:00 Welcome Back and New Beginnings
03:56 Growth and Business Journey
07:03 Podcast Structure and Themes
Keywords
podcast, business, marketing, branding, entrepreneurship, imposter syndrome, personal development, motherhood, health, fitness
In this solo episode, Charlotte discusses the recent updates and changes in Meta and shares her secret access to MetaPro support. She talks about the new reach algorithm, the potential similarities to TikTok, and the benefits it may bring to content creators.
Charlotte also discusses Meta's plan to introduce three new tiers for paid verification services for businesses and shares her excitement about the potential improvements and support it may offer. She emphasizes the value of MetaPro support and how it has helped her navigate the challenges of working with Meta and how she's feeling about this new tiered verification system for businesses.
Meta Pro Support link click here
Connect with Charlotte + Dee on Instagram HERE
Takeaways
Meta has rolled out updates and changes, including a new reach algorithm that aims to make it easier for original content to be seen.
The new reach algorithm may have similarities to TikTok, allowing content to be shown to a wider audience from the start.
Meta is introducing three new tiers for paid verification services for businesses, offering advanced perks and support.
Access to MetaPro support has been valuable for Charlotte in navigating the challenges of working with Meta.
Charlotte is optimistic about the changes and sees them as positive for businesses, potentially reducing illegitimate accounts and improving the standing of legitimate businesses.
Ok lets be real, we're all out here just fucking trying to figure it all out.
I wanted to share my tips for business owners as someone who has (so far) been successful in shifting my freelancing side gig into a full time job for myself, and bringing on my partner Dee.
I feel like I speak to a lot of business owners and I know we're all just trying to get through it - so here is my advice.
xx Charlotte
connect with us @ https://butteredbranding.com or on Instagram @ https://instagram.com/butteredbranding
Summary
Charlotte Fortin shares business tips based on her own experience as a freelancer and business owner. She emphasizes the importance of changing mindset, utilizing podcasts for valuable insights, networking in person to build genuine connections, constantly selling and finding new customers, and taking social media seriously. She also mentions the three-month rule, where the actions taken now will yield results three months down the line. Charlotte encourages business owners to attend networking events, overcome shyness, and make in-person connections. She concludes by mentioning her plans to interview business owners on her podcast.
Takeaways
Changing mindset is crucial for success in business.
Podcasts provide valuable insights and information for business owners.
In-person networking is essential for building genuine connections and finding new customers.
Constantly selling and finding new customers is important for business growth.
Taking social media seriously and engaging with followers is crucial for organic reach.
The three-month rule states that the actions taken now will yield results three months later.
[business tips, mindset, podcasts, networking, selling, social media, three-month rule, in-person connections]
In this solo episode, Charlotte discusses the importance of mindset and shifting your mindset as a business owner. She talks about the struggle of showing up consistently and the pressure of comparison. Charlotte shares her personal experience of buying a new car and feeling hesitant to share it because of what others might think. She emphasizes the need to focus on your own journey and not compare yourself to others. Charlotte also provides some mindset hacks, including muting competitors on social media and seeking inspiration from podcasts and YouTube videos. She concludes by reminding listeners that growth is uncomfortable but necessary, and having the right mindset is crucial to push through challenges.
Takeaways
Mindset is crucial for business owners and it's important to shift your mindset when needed.
Showing up consistently can be a challenge, but it's necessary for success.
Comparing yourself to others can hinder your mindset and progress.
Muting competitors on social media can help avoid comparison and maintain focus.
Seeking inspiration from podcasts and YouTube videos can help reset your mindset.
Growth is uncomfortable but necessary, and having the right mindset is crucial to push through challenges.
mindset, business owner, showing up, struggle, comparison, growth, inspiration
In this solo episode, Charlotte from Buttered Branding discusses the differences between Google Ads and Facebook Ads and which one is best for your business.
Connect with Charlotte + Buttered Branding here
Google Ads, Facebook Ads, social media managers, debate, differences, options, service-based businesses, local business, Google Shop Ads, search ads, performance max campaigns, YouTube ads, brand awareness, targeting options, retargeting ads, holistic marketing strategy
"The biggest roadblock for people is they think that their content has to be perfect."
In this solo ep I show you that the real magic happens when you start experimenting with your content, and stop letting fear and overwhelm hold you back.
I encourage you to test different types of content and closely analyze your analytics to see what truly resonates with your audience. Remember, it's all about consistency and authenticity – not perfection.
So, if you're ready to stop overthinking and start posting with purpose, then this episode is for you. Tune in and let's take action together!
Connect with Charlotte + Buttered Branding on Instagram HERE
content creation, content strategy, social media, small business owners, overwhelming, conflicting advice, practical tips, engaging content, B-roll, face-forward videos, test, analytics, consistency, perfection, take action
Get to know me, Charlotte as the Founder of Buttered Branding and a bit about how I got started and what BB is today!
Introducing our first episode ever! We're still TBD on the name. If you're listening, we love you!
