In this podcast episode, Charlotte explores the importance of understanding buyer psychology and the four distinct buyer types: analytical, driver, expressive, and amiable. She emphasizes the need for businesses to create content that resonates with all buyer types to enhance social media engagement and sales. Charlotte shares insights on how to tailor marketing strategies to meet the needs of different buyers, providing practical examples and actionable advice for listeners to implement in their own businesses.
Chapters
00:00 Introduction to Buyer Psychology
00:27 Understanding the Four Buyer Types
02:52 The Analytical Buyer: Data-Driven Decisions
06:29 The Driver Buyer: Results-Oriented Approach
08:14 The Expressive Buyer: Storytelling and Emotion
09:58 The Amiable Buyer: Building Trust and Relationships
13:26 Applying Buyer Psychology to Marketing Strategies
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Connect with Buttered Branding on Instagram HERE
Connect with Charlotte on Instagram HERE
Visit our agency website HERE
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sales psychology, buyer types, social media strategy, content marketing, customer engagement, marketing psychology, sales strategies, audience targeting, buyer personas, content creation
