In this episode, Charlotte Fortin discusses the importance of understanding your ideal audience for effective selling. She emphasizes that many businesses fail to connect with their audience because they create content based on assumptions rather than actual needs. By shifting focus from product features to the benefits that solve specific problems, businesses can create more engaging content. Charlotte also highlights the significance of social proof and audience engagement in building trust and facilitating sales.Chapters

00:00 Understanding Your Ideal Audience

04:16 Creating Content That Converts

06:32 Engagement and Next Steps

Keywords

ideal audience, content creation, social proof, marketing strategies, audience engagement