In this episode, Charlotte discusses the biggest branding mistakes small businesses make and how to fix them. She emphasizes the importance of having a clear brand identity, consistent messaging, and a strategic approach to branding. The conversation also covers the significance of understanding the customer journey and how to create content that resonates with the target audience. Charlotte provides actionable insights and practical tips for small business owners to enhance their branding efforts and attract the right clients.

Chapters

00:00 Introduction to Branding Mistakes

01:17 The Importance of a Clear Brand Identity

09:01 Inconsistent Messaging and Its Impact

15:38 Branding Without a Clear Strategy

23:36 Understanding the Customer Journey

Keywords

branding, small business, brand identity, marketing mistakes, customer journey, messaging, brand strategy, social media, brand values, visual identity