Join Daniel Putsche as we discuss his idea validation tool "Horizon," pretotyping influences and musings on the European tech ecosystem
Timestamps:
0:00 Intro
1:37 Origin of the name "Horizon"
3:02 How Horizon got started
4:53 Technology stack
6:05 Accuracy of predicting customer demand
7:36 Plans for other types of pretotyping analysis
9:24 Email addresses vs pre orders
11:08 Competitors
13:09 Learnings from previous experiences
14:58 How does customer demand score inform clients?
17:13 How to deal with data volatility?
18:42 Software for landing pages
20:10 Which platforms for marketing campaigns?
21:38 Target market?
22:21 Characteristics of best landing pages
24:36 Overall vision
25:52 Thoughts of pretotyping community + movement
32:05 Elements needed for goos startup ecosystems
35:43 Our thoughts on this platform
Connect with Daniel here: https://www.linkedin.com/in/danielputsche
This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off!
Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.
Join Jonathan Sun and Robert Skrobe as they answer some popular questions posed in the Pretotyping Slack community. If you’d like to see more questions answered, DM Robert Skrobe or Jonathan Sun on Linkedin.
Timestamps:
0:00 Intro
1:04 Pretotypes of the month
4:10 How to pretotype a really expensive and hard to build business idea?
5:53 FB ads for pretotyping?
9:52 In the case of a Fake Door, how do you know why people DIDN’T interact so that you know what to change?
15:36 Average amount of time needed to run a pretotype?
21:45 Pricing first or email address first?
Connect with Jonathan here: http://linkedin.com/in/jonathan-sun-652541131
and Robert here: http://linkedin.com/in/robert-skrobe
This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off!
Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.
Alberto Savoia is the creator of the pretotyping movement. He first wrote the book “Pretotype It” in 2011, followed by “Right It” in 2019. He also lectures in Stanford University and helps organisations all across the globe run experiments to prove if they are working on the right sets of ideas. Join us as we delve into the importance of the XYZ hypothesis, the moral implications of pretotyping, and pretotyping in real life!
Timestamps:
0:00 Intro
1:26 Habits of successful product managers
2:23 Is 5 pretotyping experiments enough to get pre-seed funding?
4:10 Portfolio of experiments
4:48 Teaching Tim Vang and Leslie Barry
7:27 Pretotyping is basic algebra
12:00 Going from market engagement hypothesis to XYZ hypothesis
16:25 Popular pretotypes during COVID-19
17:24 Qualitative vs quantitative evidence
20:57 Amazon’s build it programme
22:31 Moral implications of pretotyping
26:25 Industries that pretotyping should/shouldn’t be done
27:53 Pretotyping in parenting/IRL
31:00 How to further evangelise pretotyping?
35:20 Alberto’s YT
Connect with Alberto here: https://www.linkedin.com/in/albertosavoia
This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off!
Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.
Patrick Copeland is currently a Vice President at Amazon Advertising, where he is responsible for the products in Amazon’s Sponsored Brands. Prior to this he was the Senior Engineering Director at Google, and was famous for encouraging Alberto to further develop his concept of pretotyping within the company. Join us as we discuss the failure of Google+, the invention of pretotyping, and volume vs stickiness in product.
Timestamps:
0:00 Intro and small talk
6:08 Amazon vs Google culture
11:02 Failure of Google+
18:08 Invention of pretotyping
28:40 Where will pretotyping go in the future?
38:11 Volume vs stickiness in product
48:10 Most memorable product ever made
53:12 Pretotyping a personal habit
Connect with Patrick here: https://www.linkedin.com/in/patrickcopeland
This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off!
Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.
Farzad Darouian is the current Principal Product Manager for Data Engineering at Zillow, and prior to that held a variety of PM roles at Amazon. He is famous on Linkedin for one of the most successful pretotypes in modern history, the Amazon bookmark gift card. Together, we discuss the origin of the digital gift card, B2B pretotypes, and what the line is between roughness and believability in pretotyping.
Timestamps:
0:00 Intro
4:56 Intro to Product Management
6:44 Amazon bookmark gift card pretotype
10:58 First encounter with pretotyping
12:18 Digital gift cards’ popularity
13:41 Other pretotypes
15:53 Outlet for pretotyping at Zillow
18:20 B2B pretotypes
20:15 B2B skin in the game
24:00 B2B pretotyping metrics
27:33 Top 3 tips to get started with pretotyping
29:15 IP in pretotyping
31:20 Skills needed for pretotyping
34:01 Roughness vs believability
35:56 Pretotyping resources
37:49 Patrick Copeland as skip
39:57 Personal pretotypes
43:48 Amazon’s “build it” pre-order programme
Contact info: https://www.linkedin.com/in/farzaddarouian/
This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off!
Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.
Saanya Bhargava and Myles Nobles are Rice University students who started a platform called Remora, a college student food delivery platform. Together, we talk about how they pretotyped Remora, the challenges of being a student founder during the COVID era, and ocean activism.
Timestamps:
0:00 Intro
6:34 Pain point that led to Remora
7:42 Pretotyping Remora
9:37 Initial interviews
11:04 Remora today
12:11 What would they have done differently in beginning
13:47 Rice U. entrepreneurial resources
15:38 Champion/change about pretotyping process
18:44 COVID era student founder challenges
23:05 Networking tips
27:58 First reaction to pretotyping
31:44 How they met Alberto
34:09 Saanya’s ocean activism
37:10 Pretotyping life habits
45:00 Remora in the future
46:25 How Remora got its name
47:23 60 sec pitch
Contact info:
Saanya: https://www.linkedin.com/in/saanyabhargava
Miles: https://www.linkedin.com/in/myles-nobles-8b67aa18b
This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off!
Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.
Tim Vang is the founder of pree.to, a high-demand pretotyping consultancy and is an OG pretotyper along with Leslie Barry and a couple others. Join us as we chat about life in Singapore, teaching pretotyping to 7th graders, and making Youtube pretotyping tutorials. Robert was busy during the recording of this episode so did not join.
Timestamps:
:45 Life in Singapore
3:52 Tim’s introduction to pretotyping
6:00 Getting trained by Alberto
9:10 Youtube pretotyping tutorials
14:17 Why people go back to old, ineffective validation methods
18:35 Most memorable experience with corporate pretotyping
21:45 Day to day pretotyping
25:27 Teaching pretotyping to 7th graders
28:20 The challenge of teaching pretotyping coaches
32:20 Evangelizing pretotyping across the globe
42:07 Where is pretotyping going? How to increase awareness?
Contact info: https://www.linkedin.com/in/timvangmyc4/
Join Jonathan Sun and Robert Skrobe as they introduce the concept of pretotyping, where it originated and their goals for pretotypes in 2021. In addition, hear about plans for Season 1, and what you have to do to hear more content!
Timestamps:
:25 Robert’s intro to pretotyping
1:35 Jon’s intro to pretotyping
3:50 Origins of pretotyping
6:22 Season sneak peek + Rob’s goals for pretotyping
7:07 Jon’s goals for pretotyping
9:30 How to get in touch with Rob & Jon
Contact info:
Robert Skrobe: https://www.linkedin.com/in/%E2%9C%AE-robert-skrobe/
Jonathan Sun: https://www.linkedin.com/in/jonathan-sun-652541131/
Daniel Rivenbark is Senior Manager II at Walmart Facilities Maintainance, where he helped to bring pretotyping. Prior to this, he was a program manager at Coplex, a corporate startup studio. Together, we banter about pretotyping and investments, documenting assumptions, risk coaching, and create a market engagement hypothesis around a flying school.
Timestamps:
:57 How frequently he shops at Walmart
1:58 Risk coaching
5:48 Memorable pretotyping experiment
8:18 Opinion vs data
10:22 Pretotyping with Coplex, venture investing scorecard
13:04 Pretotyping -> investment ready
19:25 Documenting assumptions
21:42 Ethical + political risk of pretotyping
24:00 Pretotyping success story
27:40 Top 3 tips
30:55 How would you pretotyping invisalign?
32:15 Flying school market engagement hypothesis
36:21 Pretotyping target markets
39:30 Obesity banter
42:57 Favorite pretotype
Contact info: https://www.linkedin.com/in/danielrivenbark/
Andrew Constable is a certified Leanstack coach and founder of Visualize Solutions, coaching founders to product market fit. Saibelle Khaibeh is the founder of SK innovations, aiming to utilize pretotyping to design user centric products. Together, we all chat about how they got into pretotyping, pretotyping our own habits, and the concept of “innovation theater.” Plus, hear about how Saibelle is testing a face mask disinfectant at home!
Timestamps:
1:08 How Andrew and Saibelle got into pretotyping
8:28 Saibelle’s face mask disinfectant pretotype
12:12 How Andrew uses pretotyping in business coaching
14:06 Judo strategy
20:47 Most applicable use of pretotyping
21:47 Do pretotypes have to have sales-based context?
23:50 Pretotyping your habits
26:55 Data driven product development
29:12 What pretotypes you working on?
33:55 Innovation theater
36:05 Pretotyping in the UK
41:20 Pretotyping Amazon Go
46:45 Pretotyping a book on pretotyping
53:00 Personal pretotypes
57:40 Personal plugs
Contact info:
Andrew: https://www.linkedin.com/in/andrewconstable-mba/
Saibelle: https://www.linkedin.com/in/saibelle-khaibah-574172165/
Thomas Poedenphant is the founder of Blue Spaze, which helps organizations use lean-thinking and human-centered innovation to solve corporate challenges. Together, we discuss risk aversion in finance, selling pretotyping to traditional businesses, and try to form a market engagement hypothesis around social exercise.
Timestamps
:55 Exotic activities in Asia
2:15 Pretotyping in corporate environments
5:35 Risk aversion and pretotyping
8:00 Particular types of people that are more aligned with pretotyping?
11:20 High risk aversion in finance
17:35 Selling pretotyping to traditional businesses + why businesses don’t adapt to a lean way of thinking
30:50 Success stories in pretotyping + importance of narrative
33:35 Amount of money needed
35:50 When pretotyping is not the right solution
36:53 How pretotyping is evolving
40:35 Pretotyping in non-sales arena
46:10 Pretotyping a forced-induction stove
48:20 Social exercise market engagement hypothesis
54:30 Obesity banter
Contact Info: https://www.linkedin.com/in/thomaspoedenphant/
Leslie Barry is the Founder of Exponentially, a pretotyping online course and consultancy, and is also one of the OG pretotypers. Learn from Leslie as we chat about the story behind Exponentially, ideal uses of pretotyping, and the evolution of business going into 2021.
Timestamps:
1:07 Stereotypes of Australia
3:27 What is pretotyping?
5:21 Ideal use of pretotyping
7:26 Personalities more suited to pretotyping?
9:50 Potential of pretotyping + how Exponentially got started
13:25 Pretotyping in 2021
18:00 Future evolution of business and pretotyping
22:42 How Leslie met Alberto
25:27 Alberto’s personality
27:55 Memorable interactions in the pretotyping slack community
33:25 Spreading the word of pretotyping
37:55 Behaviors of those who get drawn to pretotyping
41:55 Beginner’s checklist for pretotyping
45:15 Using pretotyping in a non-sales way
50:45 Exponentially
54:26 Personal pretotyping experiences
Contact info: https://www.linkedin.com/in/lesliebarry/
