Thomas Poedenphant is the founder of Blue Spaze, which helps organizations use lean-thinking and human-centered innovation to solve corporate challenges. Together, we discuss risk aversion in finance, selling pretotyping to traditional businesses, and try to form a market engagement hypothesis around social exercise.

Timestamps

:55 Exotic activities in Asia

2:15 Pretotyping in corporate environments

5:35 Risk aversion and pretotyping

8:00 Particular types of people that are more aligned with pretotyping?

11:20 High risk aversion in finance

17:35 Selling pretotyping to traditional businesses + why businesses don’t adapt to a lean way of thinking

30:50 Success stories in pretotyping + importance of narrative

33:35 Amount of money needed

35:50 When pretotyping is not the right solution

36:53 How pretotyping is evolving

40:35 Pretotyping in non-sales arena

46:10 Pretotyping a forced-induction stove

48:20 Social exercise market engagement hypothesis

54:30 Obesity banter

Contact Info: https://www.linkedin.com/in/thomaspoedenphant/