Patrick Copeland

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The Official Pretotyping Podcast

Jonathan Sun and Robert Skrobe

12 episodes

4 days ago

Pretotyping is a method of using experiments to validate your business idea in the fastest and cheapest way possible. But what are the best ways to use pretotyping? How have some of the leading experts in this field managed to help more traditional organizations adapt to this mentality? How would they pretotype existing products or services? Join Jonathan Sun and Robert Skrobe, two of the most well-known practitioners in this space, as they talk all things pretotyping with various guests. Intro Music: Logic- Midnight Marauder Instrumental by Lobotomize

Entrepreneurship

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Entrepreneurship

Business

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Patrick Copeland

The Official Pretotyping Podcast

1 hour 1 minute 15 seconds

4 years ago

Patrick Copeland

Patrick Copeland is currently a Vice President at Amazon Advertising, where he is responsible for the products in Amazon’s Sponsored Brands. Prior to this he was the Senior Engineering Director at Google, and was famous for encouraging Alberto to further develop his concept of pretotyping within the company. Join us as we discuss the failure of Google+, the invention of pretotyping, and volume vs stickiness in product.

Timestamps:

0:00 Intro and small talk

6:08 Amazon vs Google culture

11:02 Failure of Google+

18:08 Invention of pretotyping

28:40 Where will pretotyping go in the future?

38:11 Volume vs stickiness in product

48:10 Most memorable product ever made

53:12 Pretotyping a personal habit

Connect with Patrick here: https://www.linkedin.com/in/patrickcopeland

This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off!

Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.