Farzad Darouian

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The Official Pretotyping Podcast

Jonathan Sun and Robert Skrobe

12 episodes

4 days ago

Pretotyping is a method of using experiments to validate your business idea in the fastest and cheapest way possible. But what are the best ways to use pretotyping? How have some of the leading experts in this field managed to help more traditional organizations adapt to this mentality? How would they pretotype existing products or services? Join Jonathan Sun and Robert Skrobe, two of the most well-known practitioners in this space, as they talk all things pretotyping with various guests. Intro Music: Logic- Midnight Marauder Instrumental by Lobotomize

Entrepreneurship

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Entrepreneurship

Business

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Farzad Darouian

The Official Pretotyping Podcast

48 minutes 38 seconds

4 years ago

Farzad Darouian

Farzad Darouian is the current Principal Product Manager for Data Engineering at Zillow, and prior to that held a variety of PM roles at Amazon. He is famous on Linkedin for one of the most successful pretotypes in modern history, the Amazon bookmark gift card. Together, we discuss the origin of the digital gift card, B2B pretotypes, and what the line is between roughness and believability in pretotyping.

Timestamps:

0:00 Intro

4:56 Intro to Product Management

6:44 Amazon bookmark gift card pretotype

10:58 First encounter with pretotyping

12:18 Digital gift cards’ popularity

13:41 Other pretotypes

15:53 Outlet for pretotyping at Zillow

18:20 B2B pretotypes

20:15 B2B skin in the game

24:00 B2B pretotyping metrics

27:33 Top 3 tips to get started with pretotyping

29:15 IP in pretotyping

31:20 Skills needed for pretotyping

34:01 Roughness vs believability

35:56 Pretotyping resources

37:49 Patrick Copeland as skip

39:57 Personal pretotypes

43:48 Amazon’s “build it” pre-order programme

Contact info: https://www.linkedin.com/in/farzaddarouian/

This episode is sponsored by Exponentially. Supercharge your innovation process and get certified as a world-class pretotyper with the Official Learn Pretotyping online course. Sign up using the code OG100 for $100 off!

Learn from Exponentially’s CEO and master pretotyper Leslie Barry and develop your own pretotype with personal feedback from Leslie. You will also gain access to the Exponentially app - an enterprise-level tool to help you keep track of your pretotypes - and join an exclusive Slack community of certified pretotypers. Sign up today at www.exponentially.com/learn-pretotyping, and use the code OG100 for $100 off.