Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Showmakers, Ed Barker - founder of Studio 1878 - breaks down how to measure podcast success in ways that actually matter.
Too often, brands treat podcast analytics like ad campaign data, chasing downloads and impressions that don’t reflect real impact. Ed explains why defining your why comes before defining your KPIs - and how to use metrics that align with your show’s purpose.
You’ll learn which core health metrics to track (like completion rate, retention, and returning listeners), when to introduce advanced measures (like purchase attribution and brand lift), and how to tell a clear story with your data when reporting results to leadership.
Ed also shares how often you should review metrics, why quarterly reviews reveal more meaningful trends, and how a data-driven narrative can help secure long-term buy-in for your podcast.
Next episode: How to Turn Your Podcast Into a Content Engine - extending your show’s reach without losing story integrity.
Chapters
00:00 - Introduction: Measuring Podcast Success
00:46 -The Problem with Traditional Podcast Metrics
01:42 - Define Your Why Before Your KPIs
02:25 - Core Health Metrics That Matter
03:52 - Advanced Metrics for Mature Shows
06:06 - Turning Data Into a Story
07:13 - Measurement Cadence
07:47 - Wrap-Up & Next Episode Preview
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.
Contact
Web: www.1878.studio
Email: hello@1878.studio
Mobile: 425-520-3483
Hosted on Acast. See acast.com/privacy for more information.
Building Listener Loyalty in Brand Podcasts
In this episode of Showmakers, Ed Barker from Studio 1878 discusses the importance of building deep engagement and loyalty in branded podcasts rather than just chasing reach or vanity metrics like downloads and followers. Ed explains how loyalty, consistency, and respecting your audience's time are key to creating a podcast that listeners return to regularly. He emphasizes the value of designing episodes to reward listeners, involving internal audiences, creating habits, encouraging participation, and leveraging other marketing channels for a two-way dialogue. Finally, he highlights the importance of focusing on listener loyalty to naturally drive growth and build meaningful connections.
00:00 Introduction
00:33 Building Listener Loyalty
02:05 Designing Valuable Episodes
02:53 Nurturing Internal Audiences
03:29 Creating Habit-Forming Shows
04:10 Encouraging Audience Participation
04:37 Utilizing Signature Segments
05:31 Integrating with Other Marketing Channels
06:16 Common Mistakes in Podcast Growth
06:52 Final Thoughts on Loyalty
07:20 Preview of Next Episode
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 (www.1878.studio) in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
Redefining Podcast Distribution: Building Reach and Reputation
In this episode of Showmakers, Ed Barker from Studio 1878 emphasizes the importance of effective podcast distribution. He explains that distribution goes beyond simply uploading to platforms like Spotify and highlights the concept of 'audience design' which involves targeting where listeners already spend their attention. Ed also discusses the multi-layered approach to distribution, integrating podcasts into overall brand campaigns, leveraging guests and team members as micro distribution channels, and measuring the real influence of a podcast. He concludes by underscoring the importance of reactivating and resurfacing archived content to maintain relevant brand assets.
00:00 Introduction to Podcast Distribution
00:38 Understanding Distribution as Brand Architecture
01:33 The Shift in Multi-Platform Discovery
02:14 Integrating Distribution into Campaign Planning
02:52 Leveraging People as Distribution Channels
03:33 Measuring Podcast Influence Beyond Downloads
04:16 Reactivating Your Podcast Archive
04:53 Conclusion and Final Thoughts
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 (www.1878.studio) in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
From Raw Talk to Brand Narrative
In this episode of Showmakers, Ed Barker from Studio 1878 explores the crucial role of editing in corporate podcasting. Rather than just trimming and adding music, editing transforms raw conversations into a narrative that mirrors your brand's intelligence, empathy, and perspective. Ed discusses how emotional architecture, pacing, and narrative structure can enhance the story, making it more impactful and authentic. By treating editing as a form of authorship and reputation management, brands can craft podcasts that not only sound good but also reflect their identity and values.
00:00 Introduction
00:22 Editing as Strategy
01:08 Emotional Architecture
01:54 Editing as Reputation Management
02:43 Reordering for Clarity
03:29 Sound as Brand Identity
03:55 Protecting the Host's Humanity
04:43 Closing Thoughts & Next Episode
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 (www.1878.studio) in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
Keeping Your Solo Podcast Energy High
In this episode of Showmakers, Ed Barker from Studio 1878 shares practical tips on maintaining high energy levels while recording solo podcast episodes. Ed discusses the importance of visualizing a real listener, recording while standing, using a bullet point script, varying your pacing, and breaking content into segments. He emphasizes the power of storytelling and advises recording in short bursts to keep energy high. Ed wraps up by highlighting the value solo episodes bring in building intimacy and trust with listeners.
00:00 Introduction
00:22 Why Solo Energy Matters
01:10 Tip 1: Picture a Real Listener
01:41 Tip 2: Stand Up and Move
02:14 Tip 3: Script Smart
02:58 Tip 4: Vary Your Pacing
03:53 Tip 5: Break Into Segments
04:21 Tip 6: Include Real Stories
04:59 Tip 7: Record in Bursts
05:28 Closing Thoughts
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 (www.1878.studio) in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
How to Make Storytelling a Habit: Enhancing Your Podcast Consistently
In the final episode of Showmakers' five-part miniseries on storytelling, Ed Barker from Studio 1878 explores the importance of making storytelling a consistent habit in podcast creation. Ed emphasizes that without intentional storytelling, podcasts can become dull and forgettable. He offers actionable tips on embedding storytelling into every stage of the podcast process—from planning and recording to editing and promoting. Ed also encourages podcasters to review their previous work with a storytelling lens and consider storytelling as a continuous practice. This episode concludes with a recap of the mini-series and an invitation for further support and collaboration.
00:00 Introduction
00:43 The Importance of Intentional Storytelling
01:19 Starting with Story in Episode Prep
02:14 Developing Story Radar
02:53 Storytelling in the Edit
03:13 Building a Storytelling Culture
04:21 Storytelling as a Practice
05:12 Series Recap
06:21 Closing and Next Episode Preview
Hosted on Acast. See acast.com/privacy for more information.
Shaping Stories Through Editing: Techniques for Narrative Podcasting
In this episode of Showmakers, Ed Barker from Studio 1878 explores the art of editing and highlights the importance of narrative shaping in post-production. Ed emphasizes that editing is more than just cutting audio; it's about uncovering and structuring the story within the conversation. He offers practical tips for both DIY editors and those working with editors, including identifying the story arc, removing non-essential dialogue, and reordering content for better impact. He also stresses the value of human moments and encourages editors to develop their unique style. This episode is geared towards ensuring that every podcast episode tells a compelling, well-structured story.
00:00 Introduction
00:44 The Purpose of Editing
01:25 Finding the Story Arc
02:06 Being Flexible with Content
02:27 Removing Verbal Scaffolding
03:22 Reordering Content
04:00 Rhythm and Flow
04:43 Working with Editors
05:37 Developing Your Style
06:18 Closing and Next Episode Preview
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 (www.1878.studio) in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
Mastering Storytelling: Listening for Key Moments in Your Podcast
In this episode of Showmakers, Ed Barker from Studio 1878 dives into the essentials of recording for storytelling in podcasts. He explains how key moments such as changes, emotions, details, stakes, and surprises can transform an okay episode into a great one. Ed shares tips for hosts and producers alike on how to identify and leverage these storytelling elements while recording, making the final edit sharper and more engaging. Tune in to learn how to make your episodes memorable and authentic by capturing the raw material for your story arc in real-time.
00:00 Introduction
00:21 The Importance of Live Recording
01:01 What to Listen For: Change
02:09 Capturing Emotion
03:18 The Power of Detail
04:01 Understanding Stakes
04:56 The Element of Surprise
05:39 Solo Episode Tips
06:41 The Role of Silence
08:00 Closing Thoughts
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 (www.1878.studio) in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
Unlocking Story Shapes in Podcasting: Practical Applications
In this episode of Showmakers, Ed Barker, founder of Studio 1878, continues his storytelling series by exploring practical ways to use storytelling in podcasting. He introduces various 'story shapes' such as the hero's journey, before-after-bridge, the mountain, list with a twist, and spark and expansion. Ed explains how these narrative structures can help make podcast episodes more engaging, structured, and memorable. He also discusses how to choose the right shape for your content and emphasizes the importance of intention and repetition in creating a polished podcast. Whether you're developing a new podcast or refining existing content, Ed offers tips to incorporate these story shapes effectively.
00:00 Introduction
01:32 Hero's Journey
02:33 Before-After-Bridge
03:13 The Mountain
03:54 List with a Twist
04:33 Spark and Expansion
05:12 Choosing the Right Shape
05:57 Repetition and Recognition
06:23 Conclusion
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 (www.1878.studio) in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
The Power of Storytelling in Podcasting
Ed Barker from Studio 1878 kicks off a five-part series on storytelling, focusing on its critical role in making podcasts successful. In this episode of Showmakers, Ed explains why storytelling works, especially in a business context. He discusses the importance of making storytelling practical and concrete, rather than vague or cliché. Ed highlights how stories help people understand and feel connected to the content, making them essential in podcasting. He also provides a preview of the upcoming episodes, which will cover different types of story structures, how to find story moments during recording, shaping stories in the edit, and making storytelling a consistent part of the creative process. Ed emphasizes that storytelling is the engine of a compelling podcast and invites listeners to consider the stories they are telling in their own shows.
00:00 Introduction to Show Makers
00:48 The Power of Storytelling in Business
01:37 The Emotional Impact of Stories
02:56 Structuring Your Story
03:34 Practical Storytelling Examples
04:17 Upcoming Episodes Preview
04:58 Final Thoughts on Storytelling
05:39 Sign-Off
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
Mastering Your Podcast Intro and Outro
In this episode of Show Makers, Ed Barker from Studio 1878 discusses the crucial elements of creating effective podcast intros and outros. Ed emphasizes the importance of making a strong first impression within the first 30 seconds and outlines the key components of a compelling intro: stating the show's name, clarifying the target audience, and maintaining a consistent yet engaging structure. He also delves into the significance of music selection for branding purposes. The outro is highlighted as a valuable opportunity to reinforce the episode's content and encourage audience action, such as subscribing or sharing. Throughout, Ed advises on simplicity, consistency, and staying on brand. The episode concludes with a teaser for an upcoming series on storytelling in podcasting and an invitation for listeners to reach out for personalized podcast development assistance.
00:00 Introduction
00:37 Let's Start With The Intro
01:13 So What Makes a Good Intro?
02:14 Let's Talk About Music for a Second
03:04 Now Let's Talk About Outros
03:51 Keep it Tight, Keep it Repeatable
04:19 In The Spirit of Eating My Own Dogfood
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Showmakers, host Ed Barker, founder of Studio 1878, talks about the intricacies of conducting stellar podcast interviews. Touching on everything from preparation to execution, Ed offers valuable advice on making guests sound confident and engaging. Key points include the importance of thorough research, the utility of pre-calls, technical preparations, and the art of active listening. Listeners will learn the nuances of asking open-ended questions, managing the flow of conversation, and maintaining an engaging dialogue
00:00 Introduction
00:40 Interviewing is a Skill
01:31 Great interviews Start with good prep
02:37 Do The Tech Check
03:32 In the Interview, Start Warm
04:15 Remember to Make Space for Your Guest
05:06 And if They Go Off Track ...
06:02 Remember Your're Goal is to Make Them Sound Great
06:31 Get It Right, Your Audience Will Talk Away With Something
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Showmakers, Ed Barker from Studio 1878 dives into the benefits and drawbacks of scripting your podcast. Learn about the three levels of podcast scripting - fully scripted, bullet points, and off the cuff - and discover when each approach might be best for your show. Ed also discusses how scripting can aid in focus, brand voice consistency, and accessibility, as well as the potential downsides like sounding flat and lacking spontaneity in interviews. Get tips on finding the right balance between structured content and natural conversation, and hear why practice makes perfect. Tune in to determine the best scripting strategy for your podcast!
00:00 Introduction
00:29 What is podcast scripting?
01:16 Benefits of scripting
02:24 Disadvantages of scripting
03:30 Finding the right balance
04:11 Final recommendations
04:33 Next episode preview and outro
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Showmakers, Ed Barker, the founder of Studio 1878, discusses the vital aspects of podcast editing. Learn the purposes of editing and the key elements you should cut, including technical issues, verbal clutter, and structural fatigue. Ed also explains the importance of maintaining authenticity by keeping natural pauses, genuine reactions, and the host's personality. Discover how consistent editing shapes your brand voice and ensures a seamless experience for your listeners. Stay tuned for the next episode on sound design, and connect directly with Ed for personalized podcast advice.
00:00 Introduction - Making the Best Possible Podcast
01:23 What to Cut - Technical Issues, Verbal Clutter, and Structural Problems
02:20 What to Keep - Natural Elements and Personality
03:09 Editing Style - Developing Your Brand Voice
04:48 Conclusion - Next Steps
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Showmakers, we explore the intricacies of sound design for podcasts. Learn how to use music and sound effects to enhance your storytelling, create a consistent audio identity, and avoid common pitfalls. Ed Barker, founder of Studio 1878, shares professional tips on selecting and balancing audio elements to keep your audience engaged. Don't miss essential advice on creating a polished and impactful podcast.
00:00 Introduction
00:43 What is Sound Design?
01:38 Music in Podcasts
03:28 Sound Effects
04:35 Balancing Sound Design
05:30 Takeaways and Outro
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Showmakers, Ed Barker from Studio 1878 shares expert advice on identifying and fixing common audio mistakes in podcasting. Learn how to avoid issues like hisses, hums, and echoes, proper mic techniques, room noise control, and essential recording settings. Ed also covers post-production pitfalls such as over-editing and inconsistent volume. Tune in to enhance your podcast sound from episode one!
00:00 Introduction
00:44 Common Mic Mistakes
01:55 Room Noise & Echo
02:32 Background Noise & Equipment Hums
03:09 Recording Settings & Software Setup
04:07 Post-Production Pitfalls
05:42 Conclusion & Next Episode Preview
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
Achieving Studio-Quality Audio in Non-Studio Environments
In this episode of Showmakers, host Ed Barker, founder of Studio 1878, dives deep into achieving great audio quality outside of professional studios. Barker shares his expertise on selecting the right microphones, optimizing recording spaces, and applying proper mic techniques to ensure clear and professional sound. He also discusses practical tips for remote recordings and the importance of gain staging. Whether recording in office spaces, at home, or on the go, Barker provides invaluable advice to elevate the quality of brand podcasts. The episode concludes with insights on when it is ideal to use a professional studio.
00:00 Introduction
01:06 What Does Studio Quality Mean?
01:49 Four Key Factors Affecting Audio Quality
02:48 Creating the Ideal Recording Space
03:27 Microphone Technique Tips
04:07 Understanding Gain and Levels
04:48 Essential Equipment
06:10 Recording in Shared Spaces
07:23 When to Use a Professional Studio
09:10 Conclusion and Next Episode Preview
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
Essential Guidelines for Success
In this episode of Showmakers, Ed Barker, founder of Studio 1878, discusses the importance of having a dedicated website for your podcast. Learn when it's essential, what key features to include, and the different ways to build your site. Discover how a podcast website can enhance search visibility, provide a central hub for listener engagement, and convert traffic into subscribers and customers. Ed also covers scenarios where a website might not be necessary and previews upcoming content on achieving studio-quality sound for your recordings.
00:00 Introduction: Do You Need a Website for Your Podcast?
00:33 Why a Podcast Website Matters
01:17 Essential Features for Your Podcast Website
02:03 Bonus Features for Enhanced Engagement
02:30 Building Your Podcast Website: Options and Tips
03:29 When You Might Not Need a Podcast Website
04:01 Conclusion and Next Steps
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
Get Your Show Everywhere
In this episode of Showmakers, Ed Barker, founder of Studio 1878, breaks down the essentials of podcast hosting and distribution. Learn how to choose a podcast host, the process of getting listed on major platforms like Apple Podcasts, Spotify, and YouTube, and tips for making your content accessible everywhere. Discover hosting options, get insights on uploading audio and video content to YouTube for maximum reach. Tune in next week to explore the importance of having a podcast website.
00:00 Introduction to Podcast Hosting and Distribution
00:34 Understanding Hosting vs. Distribution
01:09 Choosing the Right Podcast Host
02:27 Getting Listed on Major Platforms
03:46 Leveraging YouTube for Podcasts
04:42 Conclusion and Next Steps
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
How to Determine the Perfect Length for Your Podcast Episodes
Welcome to Show Makers! In this episode, Ed Barker, founder of Studio 1878, addresses the timeless question: how long should a podcast episode be? Barker dissects various formats to help you determine the ideal length for your episodes, emphasizing the importance of delivering value while respecting your audience's time. He explains the necessity of consistency, the impact of audience behavior, and why understanding your listener's habits is crucial. From solo insights to interviews and round-tables, get expert advice on tailoring your podcast length to your content and audience. Tune in next week as Ed discusses the ins and outs of podcast hosting and distribution.
00:00 Introduction to Podcast Episode Length
00:45 Debunking the Myth of Perfect Length
01:20 Matching Length to Podcast Format
02:30 Understanding Your Audience's Behavior
03:37 Consistency Over Length
04:19 Conclusion and Next Week's Preview
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
