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Hosted on Acast. See acast.com/privacy for more information.
From Raw Talk to Brand Narrative
In this episode of Showmakers, Ed Barker from Studio 1878 explores the crucial role of editing in corporate podcasting. Rather than just trimming and adding music, editing transforms raw conversations into a narrative that mirrors your brand's intelligence, empathy, and perspective. Ed discusses how emotional architecture, pacing, and narrative structure can enhance the story, making it more impactful and authentic. By treating editing as a form of authorship and reputation management, brands can craft podcasts that not only sound good but also reflect their identity and values.
00:00 Introduction
00:22 Editing as Strategy
01:08 Emotional Architecture
01:54 Editing as Reputation Management
02:43 Reordering for Clarity
03:29 Sound as Brand Identity
03:55 Protecting the Host's Humanity
04:43 Closing Thoughts & Next Episode
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 (www.1878.studio) in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈
Hosted on Acast. See acast.com/privacy for more information.
