In this episode of Showmakers, we explore the intricacies of sound design for podcasts. Learn how to use music and sound effects to enhance your storytelling, create a consistent audio identity, and avoid common pitfalls. Ed Barker, founder of Studio 1878, shares professional tips on selecting and balancing audio elements to keep your audience engaged. Don't miss essential advice on creating a polished and impactful podcast.

00:00 Introduction

00:43 What is Sound Design?

01:38 Music in Podcasts

03:28 Sound Effects

04:35 Balancing Sound Design

05:30 Takeaways and Outro

About Your Host

Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎

Studio 1878

A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈

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