The Power of Storytelling in Podcasting

Ed Barker from Studio 1878 kicks off a five-part series on storytelling, focusing on its critical role in making podcasts successful. In this episode of Showmakers, Ed explains why storytelling works, especially in a business context. He discusses the importance of making storytelling practical and concrete, rather than vague or cliché. Ed highlights how stories help people understand and feel connected to the content, making them essential in podcasting. He also provides a preview of the upcoming episodes, which will cover different types of story structures, how to find story moments during recording, shaping stories in the edit, and making storytelling a consistent part of the creative process. Ed emphasizes that storytelling is the engine of a compelling podcast and invites listeners to consider the stories they are telling in their own shows.

00:00 Introduction to Show Makers

00:48 The Power of Storytelling in Business

01:37 The Emotional Impact of Stories

02:56 Structuring Your Story

03:34 Practical Storytelling Examples

04:17 Upcoming Episodes Preview

04:58 Final Thoughts on Storytelling

05:39 Sign-Off

About Your Host

Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎

Studio 1878

A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈

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