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Showmakers: your guide to brand podcasting
Studio 1878
28 episodes
1 week ago
Showmakers is your fast track to creating podcasts people actually love. In concise, actionable 10-minute episodes, host Ed Barker unpacks proven strategies for marketers, founders, business leaders, and creatives aiming to launch, scale, or fine-tune their podcast. No fluff, no filler - just expert insights on growth, formats, gear, distribution, monetization, and more. Showmakers is the podcast for ambitious creators who want real results, one idea at a time.

Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Education,
Business,
Entrepreneurship,
How To
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All content for Showmakers: your guide to brand podcasting is the property of Studio 1878 and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Showmakers is your fast track to creating podcasts people actually love. In concise, actionable 10-minute episodes, host Ed Barker unpacks proven strategies for marketers, founders, business leaders, and creatives aiming to launch, scale, or fine-tune their podcast. No fluff, no filler - just expert insights on growth, formats, gear, distribution, monetization, and more. Showmakers is the podcast for ambitious creators who want real results, one idea at a time.

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
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How Long Should a Podcast Really Be?
Showmakers: your guide to brand podcasting
5 minutes 11 seconds
4 months ago
How Long Should a Podcast Really Be?

How to Determine the Perfect Length for Your Podcast Episodes


Welcome to Show Makers! In this episode, Ed Barker, founder of Studio 1878, addresses the timeless question: how long should a podcast episode be? Barker dissects various formats to help you determine the ideal length for your episodes, emphasizing the importance of delivering value while respecting your audience's time. He explains the necessity of consistency, the impact of audience behavior, and why understanding your listener's habits is crucial. From solo insights to interviews and round-tables, get expert advice on tailoring your podcast length to your content and audience. Tune in next week as Ed discusses the ins and outs of podcast hosting and distribution.


00:00 Introduction to Podcast Episode Length

00:45 Debunking the Myth of Perfect Length

01:20 Matching Length to Podcast Format

02:30 Understanding Your Audience's Behavior

03:37 Consistency Over Length

04:19 Conclusion and Next Week's Preview



About Your Host

Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎


Studio 1878

A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈


Hosted on Acast. See acast.com/privacy for more information.

Showmakers: your guide to brand podcasting
Showmakers is your fast track to creating podcasts people actually love. In concise, actionable 10-minute episodes, host Ed Barker unpacks proven strategies for marketers, founders, business leaders, and creatives aiming to launch, scale, or fine-tune their podcast. No fluff, no filler - just expert insights on growth, formats, gear, distribution, monetization, and more. Showmakers is the podcast for ambitious creators who want real results, one idea at a time.

Hosted on Acast. See acast.com/privacy for more information.