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Showmakers: your guide to brand podcasting
Studio 1878
28 episodes
1 week ago
Showmakers is your fast track to creating podcasts people actually love. In concise, actionable 10-minute episodes, host Ed Barker unpacks proven strategies for marketers, founders, business leaders, and creatives aiming to launch, scale, or fine-tune their podcast. No fluff, no filler - just expert insights on growth, formats, gear, distribution, monetization, and more. Showmakers is the podcast for ambitious creators who want real results, one idea at a time.

Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Education,
Business,
Entrepreneurship,
How To
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All content for Showmakers: your guide to brand podcasting is the property of Studio 1878 and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Showmakers is your fast track to creating podcasts people actually love. In concise, actionable 10-minute episodes, host Ed Barker unpacks proven strategies for marketers, founders, business leaders, and creatives aiming to launch, scale, or fine-tune their podcast. No fluff, no filler - just expert insights on growth, formats, gear, distribution, monetization, and more. Showmakers is the podcast for ambitious creators who want real results, one idea at a time.

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
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Practical Storytelling Arcs in Podcasting
Showmakers: your guide to brand podcasting
7 minutes 37 seconds
2 months ago
Practical Storytelling Arcs in Podcasting

Unlocking Story Shapes in Podcasting: Practical Applications


In this episode of Showmakers, Ed Barker, founder of Studio 1878, continues his storytelling series by exploring practical ways to use storytelling in podcasting. He introduces various 'story shapes' such as the hero's journey, before-after-bridge, the mountain, list with a twist, and spark and expansion. Ed explains how these narrative structures can help make podcast episodes more engaging, structured, and memorable. He also discusses how to choose the right shape for your content and emphasizes the importance of intention and repetition in creating a polished podcast. Whether you're developing a new podcast or refining existing content, Ed offers tips to incorporate these story shapes effectively.


00:00 Introduction

01:32 Hero's Journey

02:33 Before-After-Bridge

03:13 The Mountain

03:54 List with a Twist

04:33 Spark and Expansion

05:12 Choosing the Right Shape

05:57 Repetition and Recognition

06:23 Conclusion


About Your Host

Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 (www.1878.studio) in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎


Studio 1878

A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. 😈


Hosted on Acast. See acast.com/privacy for more information.

Showmakers: your guide to brand podcasting
Showmakers is your fast track to creating podcasts people actually love. In concise, actionable 10-minute episodes, host Ed Barker unpacks proven strategies for marketers, founders, business leaders, and creatives aiming to launch, scale, or fine-tune their podcast. No fluff, no filler - just expert insights on growth, formats, gear, distribution, monetization, and more. Showmakers is the podcast for ambitious creators who want real results, one idea at a time.

Hosted on Acast. See acast.com/privacy for more information.