Limiting the F1 star's influence to on-track success would not do justice to the impact of a generational athlete who has transcended motorsport.
The Mics Out team unpacks the scale of Hamilton's off-track interests that have transformed him into a global superstar, while ex-McLaren comms chief Matt Bishop offers his thoughts on how the 2021 Abu Dhabi Grand Prix elevated Hamilton's profile even further.
The team also discuss the other seven motorsport drivers that were included in the wider list of 150 athletes profiled by SportsPro and NorthStar Solutions Group.
The long-rumoured US TV rights deal between Formula 1 and Apple has finally been confirmed, in what is a milestone moment in F1's continuing strategy to grow in the United States.
The Mics Out team analyses what the deal means for Formula 1, for Apple, and for US motorsport fans, whilst also reflecting on the step change it represents in the US sports broadcasting market.
Elsewhere, there's a round-up of the Formula 1 teams' latest financial results and a discussion on Porsche's decision to leave the World Endurance Championship at the end of 2025.
Also, hear the team's thoughts on Formula E's broadcast strategy in the UK, as well as NASCAR's ongoing struggles with viewership of its playoffs.
After a hiatus of a year, Extreme E is returning to action in a new hydrogen-powered format: Extreme H.
The Extreme E World Cup will take place in Qiddiya City, Saudi Arabia, from 9th to 11th October, and the series' managing director Ali Russell sits down with Cian Brittle to discuss the new series.
In this exclusive interview, Russell reflects on the final chapter of Extreme E and explains how the reimagined series is positioning itself for long-term success.
The Mics Out team also sit down to discuss the latest business news, including Cadillac's commercial capture of Jim Beam, the exciting collaboration between F1 Academy and Hello Kitty, and why Red Bull makes such a marginal profit in F1.
Audi and Adidas seems like a match made in heaven, but why has the famous manufacturer only announced three major partners ahead of its F1 debut?
The Mics Out team analyses the unique commercial strategy that Audi hopes will promote a premium and exclusive look to the team's car, something that will leave it looking much sparser than its rivals.
Elsewhere, there's discussion around the future of Alpine in Formula 1 and why big names from the global series are looking at MotoGP as an investment opportunity.
Also, hear why IndyCar's planned event in Mexico City couldn't go ahead and why Nascar's playoffs are no longer fit for purpose in 2025.
Another IndyCar season is in the books, and yet anothertitle has been added to Alex Palou’s trophy cabinet.
This year’s ascent to championship glory may have seemed like a foregone conclusion for much of the season, but four titles in five years is a phenomenal achievement that underlines the Spaniard as one of motorsport’s preeminent talents.
Cian & Tom look back over the season's major talking points, including the controversy surrounding Team Penske and Fox's major investment into the series.
Also, the team analyse McLaren's decision to upgrade Mastercard to naming rights partner and what this means for the rest of the team's sponsorship portfolio.
As the summer break continues to drag, the Mics Out team have decided to look back over the F1 season so far and give out some awards.
But first, there's discussions around the latest happenings in Nascar, IndyCar, and MotoGP, as well as a look at the off-track talking points from a busy year in Formula One.
After that, dig into the Mics Out mid-season awards, with everything from most underrated driver to who needs to be most nervous about 2026. Plus, there's a couple of outrageous predictions to close out this episode...
Fox is not just IndyCar's TV partner anymore: it is now a part-owner of the series.
Now that the media company owns a one-third stake in IndyCar, Cian and Tom dissect what this actually means for the motorsport series.
Elsewhere, the team take a look at the latest rumours around next season's Nascar schedule, as Mexico City looks set to be dropped for 2026.
Also, listen out for the facts around Aston Martin's stake sale and why Audi's partnership with Revolut is so interesting.
Key talking points:
Liberty Media's long-awaited acquisition of MotoGP for €4.2 billion (US$4.9 billion) has now been approved, so what's next for the championship?
This week, Mics Out host Cian Brittle sit down with Dan Rossomondo, chief commercial officer of MotoGP rights holder Dorna Sports, to find out about how this landmark moment is set to evolve the series moving forward.
Listen out for why Marc Marquez's resurgent form is providing a marketing conundrum, why the series' commercial progress has stalled, and why fans should be patient with MotoGP's new era.
It was an eventful weekend at the British Grand Prix and the Mics Out team was there to see it all.
First up, Cian, Pete & Tom check in from the BlackBook Motorsport Summer Reception, courtesy of the Pop-Up Hotel.
Then it's time for race day. Cian sits down with Jefferson Slack, Jean English, and Sean Harrington to discuss Aston Martin F1 Team's commercial strategy and how the outfit provides the perfect marketing platform for endemic and non-endemic brands like.
Talking points:
The Mics Out team of Cian, Pete & Tom sit down to discuss the recent news of Luca de Meo's departure as CEO of Renault Group.
Having had a huge influence over the direction of the Alpine F1 Team, what does this mean for the future at Enstone? The team break down the key decisions from a tumultuous few years.
Plus, listen out for analysis of recently announced (and unannounced) circuit contract extensions, the promising steps being made by F1 Academy, and why Williams Racing have secured team principal James Vowles to a long-term contract extension.
This week, the Mics Out team reconvene ahead of this weekend's 24 Hours of Le Mans to preview one of motorsport's most famous races.
Off the back of two quiz losses, Tom takes control of the third Mics Out quiz as Cian and Pete compete to see who knows the most about the World Endurance Championship's landmark event.
Meanwhile, Nascar makes history with its first points-paying race outside the US so the team looks ahead to a first for the stock car racing series.
Plus, Mics Out gives their reaction to the latest calendar announced by Formula 1 as Imola is dropped in favour of Madrid and there's a clash with the Indy 500 for the first time.
Formula 1 and IndyCar both have problems with their marquee events, but for wildly different reasons.
Cian and Tom analyse why the huge success of the Indy 500 is a detriment to the wider series, and how the Monaco Grand Prix risks getting left behind if it does not modernise for today's Formula 1.
The team also look at the decision to move the MotoGP British Grand Prix back to August after an unsuccessful experiment to hold the event earlier in the season.
Meanwhile, Nascar's debut on Prime Video represents a new frontier for the series after a quietly impressive showing during the Fox segment of the new broadcast deal.
The Mics Out team returns with the latest business-related news in the world of motorsport, so listen along for the latest comment, insight, and analysis.
This week, Cian and Pete go back through the defining moments from Formula 1's history that transformed it into the multibillion-dollar powerhouse that it is today.
It's the Miami Grand Prix this weekend, a clear signifier of the growth enjoyed by Formula 1 over recent years, especially in the US.
At last month's BlackBook Motorsport Forum, we welcomed key executives from the series to discuss the milestones, transformative moments, and strategies that have turned F1 into a cultural phenomenon while setting the stage for its next era of growth in its 75th year.
Hear from Jonny Haworth, Louise Young, Ian Holmes, and Donna Birkett Baida - all expertly moderated by Jennie Gow - at last month's Forum.
Talking points include:
Los Angeles-based investment firm The Forest Road Company acquired ERT last October, ushering in an eventual rebrand to Cupra Kiro and ambitions to make the team a leading force in motorsport.
Six months on from that deal, the Formula E outfit’s leadership is intent on thinking differently to achieve its goals.
Mics Out sits down with Russell O'Hagan and Jeremy Tarica to find out more.
Mics Out sits down with Emily Jacobs, vice president of licensing for the Lego Group, to discuss the brand’s new collaboration with F1 and how the company’s toys and other merchandise will build engagement with the sport’s growing audience.
The Mics Out team returns with the latest business-related news in the world of motorsport, so listen along for the latest comment, insight, and analysis.
This week, Cian and Tom discuss the importance of Formula 1's new commercial rights agreement and what this could mean for the teams, especially the incoming Cadillac entry.
The team also discuss Stefano Domenicali's contract extension and what his recent visit to Thailand could mean for a race in the near future. Plus, there's just over one week until the BlackBook Motorsport Forum, so listen out for all the important info.
This week, Cian and Tom dig into the recently released financial results from Formula 1 and pick out some interesting facts and figures that indicate the future direction of the series.
The team also looks at recent media rights developments in the US for both F1 and MotoGP and delves into an interesting collaboration between Lewis Hamilton and Lululemon.
Talking points:
This week, Cian, Tom and Pete reflect on the history of Formula 1 as the series celebrates its 75th anniversary, picking out some iconic moments over the years.
Tom also looks to avenge his quiz defeat earlier in the year, while the team offer some wider predictions for the 2025 season.Talking points:
After Honda revealed a bike without the Repsol badge for the first time in 30 years, the Mics Out team think through the most iconic partnerships in motorsport.
Martini? Marlboro? Or what about the infamous half-and-half BAR? Probably not the latter, but Cian, Tom & Pete decide their winner.
The team also run through the latest news, with everything from David Beckham's son in a Formula E car and LeBron James owning a powerboat racing team.
Talking points:
