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Mics Out
BlackBook Motorsport
44 episodes
4 days ago
A show all about the business of motorsport from the team at BlackBook.
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All content for Mics Out is the property of BlackBook Motorsport and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A show all about the business of motorsport from the team at BlackBook.
Show more...
Sports
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Why is Lewis Hamilton the most marketable athlete in the world?
Mics Out
55 minutes 47 seconds
5 days ago
Why is Lewis Hamilton the most marketable athlete in the world?

Limiting the F1 star's influence to on-track success would not do justice to the impact of a generational athlete who has transcended motorsport.

The Mics Out team unpacks the scale of Hamilton's off-track interests that have transformed him into a global superstar, while ex-McLaren comms chief Matt Bishop offers his thoughts on how the 2021 Abu Dhabi Grand Prix elevated Hamilton's profile even further.

The team also discuss the other seven motorsport drivers that were included in the wider list of 150 athletes profiled by SportsPro and NorthStar Solutions Group.

Mics Out
A show all about the business of motorsport from the team at BlackBook.