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Mics Out
BlackBook Motorsport
44 episodes
4 days ago
A show all about the business of motorsport from the team at BlackBook.
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Sports
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All content for Mics Out is the property of BlackBook Motorsport and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A show all about the business of motorsport from the team at BlackBook.
Show more...
Sports
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Breaking down F1's 2024 financial performance
Mics Out
39 minutes 38 seconds
8 months ago
Breaking down F1's 2024 financial performance

This week, Cian and Tom dig into the recently released financial results from Formula 1 and pick out some interesting facts and figures that indicate the future direction of the series.

The team also looks at recent media rights developments in the US for both F1 and MotoGP and delves into an interesting collaboration between Lewis Hamilton and Lululemon.

Talking points:

  • Why Lewis Hamilton's brand ambassador role with Lululemon is so important (05:52)
  • Looking at F1's financial results for 2024 (10:18)
  • Why did Q4 2024 underperform for the series? (15:41)
  • What else did we learn from the financial results? (22:43)
  • Breaking down MotoGP's new media rights deal with Fox in the US (27:08)
  • Could F1 leave ESPN? And where would it go next? (31:27)
Mics Out
A show all about the business of motorsport from the team at BlackBook.