Why Audi's F1 car won't be covered in logos

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Mics Out

BlackBook Motorsport

44 episodes

16 hours ago

A show all about the business of motorsport from the team at BlackBook.

Sports

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A show all about the business of motorsport from the team at BlackBook.

Sports

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Why Audi's F1 car won't be covered in logos

Mics Out

55 minutes

1 month ago

Why Audi's F1 car won't be covered in logos

Audi and Adidas seems like a match made in heaven, but why has the famous manufacturer only announced three major partners ahead of its F1 debut?

The Mics Out team analyses the unique commercial strategy that Audi hopes will promote a premium and exclusive look to the team's car, something that will leave it looking much sparser than its rivals.

Elsewhere, there's discussion around the future of Alpine in Formula 1 and why big names from the global series are looking at MotoGP as an investment opportunity.

Also, hear why IndyCar's planned event in Mexico City couldn't go ahead and why Nascar's playoffs are no longer fit for purpose in 2025.