Home
Categories
EXPLORE
True Crime
Comedy
Society & Culture
Business
News
Sports
TV & Film
About Us
Contact Us
Copyright
© 2024 PodJoint
Podjoint Logo
US
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts112/v4/26/b3/11/26b31173-9909-3edc-7f7f-dbc6097519ce/mza_5888406950952744772.jpg/600x600bb.jpg
Mics Out
BlackBook Motorsport
44 episodes
6 days ago
A show all about the business of motorsport from the team at BlackBook.
Show more...
Sports
RSS
All content for Mics Out is the property of BlackBook Motorsport and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A show all about the business of motorsport from the team at BlackBook.
Show more...
Sports
https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40639112/40639112-1709640379763-221677a101ec2.jpg
How Formula 1 became a global powerhouse
Mics Out
39 minutes 5 seconds
6 months ago
How Formula 1 became a global powerhouse

It's the Miami Grand Prix this weekend, a clear signifier of the growth enjoyed by Formula 1 over recent years, especially in the US.

At last month's BlackBook Motorsport Forum, we welcomed key executives from the series to discuss the milestones, transformative moments, and strategies that have turned F1 into a cultural phenomenon while setting the stage for its next era of growth in its 75th year.

Hear from Jonny Haworth, Louise Young, Ian Holmes, and Donna Birkett Baida - all expertly moderated by Jennie Gow - at last month's Forum.

Talking points include:

  • How F1 expanded its reach, built a dedicated fanbase, and evolved its brand to engage new audiences worldwide
  • F1’s approach to media rights, content creation, and digital platforms to enhance fan engagement and commercial growth
  • Behind F1’s business model and the role of new markets, sponsorship strategies, and evolving race promotion tactics
Mics Out
A show all about the business of motorsport from the team at BlackBook.