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A show all about the business of motorsport from the team at BlackBook.
F1 and Lego: Building fandom in the next generation
Mics Out
28 minutes 30 seconds
7 months ago
F1 and Lego: Building fandom in the next generation
Mics Out sits down with Emily Jacobs, vice president of licensing for the Lego Group, to discuss the brand’s new collaboration with F1 and how the company’s toys and other merchandise will build engagement with the sport’s growing audience.
Mics Out
A show all about the business of motorsport from the team at BlackBook.
